Hong Kong Variety Show: Starting with the King of Thieves!

Jiangcheng is a detour to Handong.

After receiving Zhong Xiaoai, the two set off back to the mountain city with Zhong Zhengren.

On the way back, Jiang Cheng and others were discussing the marketing plan for Whales Cola.

That's right, Jiangcheng finally named the Coke brand Jingxi.

The name doesn't have much meaning.

Just for the sake of being heard.

By the way, it's auspicious.

According to Jimmy Zai’s previous custom-made plan, WhaleXi Cola’s main focus this time is distribution!

Supermarkets are not yet widespread, and most are supply and marketing cooperatives.

This situation has advantages and disadvantages.

The good thing is that most people now go here to buy things. As long as you get through here, you can get through everything!

This can concentrate customers, allowing Whales to capture all customers without spending too much effort.

The disadvantage is that the right to speak is in the hands of others, not in the hands of Jingxi Cola itself.

Whether others want your goods or not, whether they want to sell your goods or not, all depends on what they say.

If people don't say no, you won't be able to sell a bottle even if you advertise loudly.

But the good thing is.

Zhong Zhengren is the chief officer and can help Jiang Cheng and Jingxi Cola to the greatest extent.

You can give them the green light.

But it is only within the scope of the mountain city.

Apart from this scope, Jiangcheng and Jingxi Cola still have to find a way on their own.

To this end, Jiang Cheng's method is to improve everyone's sense of identity and make others' first reaction when they mention Coke is Whales Coke!

As for how to improve, that is the strategy that Jiang Cheng has set before!

WhaleXi Cola will be the first domestic product to be exported abroad and will be vigorously promoted!

However, Jiang Cheng added some details to it.

For example, invite celebrities from Hong Kong to come to the platform.

After the Hong Kong stars of later generations passed away quickly as the older generation passed away, the influence of the younger generation in the mainland was already very few.

But in this day and age, Hong Kong stars are rarer than giant pandas in the zoo.

It is definitely a very honorable thing to have a Hong Kong star of this era come to the stage.

At the same time, Jiangcheng is also preparing to allow these Hong Kong stars to perform nationwide performances, and all proceeds will be used to donate to poor areas and so on.

These announcements consume huge amounts of money!

Especially for national charity performances, let’s not mention whether there is any profit during this period. Just the celebrities who come to the stage are a big expense.

Even Zhong Xiaoai thought Jiang Cheng had gone too far.

"I think Jimmy's plan was perfect."

Zhong Xiaoai looked at Jiangcheng and said curiously: "If Jimmy's plan is carried out, I'm sure that WhaleXi Cola will definitely explode in Shancheng."

"Even a nationwide explosion is not out of the question."

"Why do you have to invest so much?"

When Jiang Cheng heard this, he smiled and did not explain.

If Jimmy Zai's plan is followed, as Zhong Xiaoai said, WhaleXi Cola will definitely explode in the mountain city!

After all, in the original history, Tianfu Cola was not only a big hit in mountain cities!

They have an unparalleled status nationwide!

In just one year, they have already captured 75% of the national market!

Seventy-five percent!

This is an extremely terrifying number!

This is equivalent to that out of every 10 bottles of Coke sold, 7 bottles are Tianfu Coke.

And this is just one year!

They achieved such a brilliant record!

Logically speaking, to achieve this position as the leader in the industry, Tianfu should be prosperous and completely secure its position as the boss.

But what happened next?

Faced with the impact of foreign goods, Tianfu's market share dropped rapidly, and even ended up being eliminated directly!

From overlord to abjection, it only took a few years.

In the end, even the locals didn’t know they had such a brand of Coke.

This is something that requires extreme vigilance!

That's why Jiangcheng spent a lot of money and pushed the publicity to the extreme!

Jiangcheng not only wants to occupy the national market share, but also wants to engrave WhaleXi Cola into everyone's mind.

When they want to buy Coke, the first thing they think of is Jingxi.

Simply put, Jiangcheng needs to cultivate everyone’s consumption habits.

This is difficult and expensive.

Even thankless.

But in the long run, this kind of publicity is very necessary.

Whether Jiangcheng can withstand the impact of foreign goods in the future depends on whether Jiangcheng has laid a solid foundation now.

If they were a little looser, they might go the same way as Tianfu.

This is what Jiang Cheng doesn't want to see.

"Mysterious and mysterious!"

Seeing that Jiang Cheng was unwilling to say more, Zhong Xiaoai didn't ask any more questions and just gave him a charming look.

Jiang Cheng smiled, and then gently pinched Zhong Xiaoai's cheek.

Zhong Xiaoai suddenly laughed.

When Zhong Zhengren saw this scene, he was completely speechless and closed his eyes directly, out of sight and out of mind.

After a long journey.

Jiang Cheng and his party finally arrived at Shancheng.

The one who came to pick them up was Wang Zhitao, who arrived at the mountain city first.

"Mr. Jiang, according to your instructions, Miss Wang, Liu Tianwang and others have arrived successfully."

Wang Zhitaohui reported: "Our people have already started to make publicity."

Jiang Cheng nodded: "Tell them that this trip will take a long time, so everyone should be more patient."

"In addition, we must be responsible for their safety."

"Give them all the bodyguards I brought."

"The venue, the performance, there can't be any mistakes, do you understand?"

Wang Zhitao nodded repeatedly and said with a serious expression: "Don't worry, I will make sure everything is properly arranged!"

Zhong Zhengren looked at Jiang Cheng's instructions and nodded with a smile, and then said:

"Acheng, I'll go back to the office first and come home for dinner in the evening."

"I'll ask your second aunt to prepare a meal and wait for you."

Hearing this, Jiang Cheng quickly smiled and said, "No problem, I will be there on time tonight."

Zhong Xiaoai also helped, "Don't worry, uncle, we will be there on time."

"You girl!"

Zhong Zhengren glared at Zhong Xiaoai, "You have to go back with me too!"

"what?!"

Hearing this, Zhong Xiaoai looked reluctant.

Zhong Zhengren glared again, "Ah what? Your second aunt talks about you at home every day. Come home with me!"

Jiang Cheng smiled and comforted: "Go ahead, I'll be there in the evening, don't let Second Auntie talk about you."

When Zhong Xiaoai heard this, she nodded reluctantly, "Then don't be late."

Jiang Cheng smiled and agreed.

Seeing this, Zhong Zhengren sighed secretly.

Sure enough, one thing is better than another.

In just a short time, the little princess who was fearless in the family was surrendered like this.

Zhong Zhengren smiled at Jiang Cheng before taking Zhong Xiaoai away.

After Jiang Cheng said goodbye to Zhong Zhengren, he came to the Coke factory he invested in for the first time.

Just as expected. The environment is not too advanced.

But everyone's face is filled with enthusiasm and motivation.

Jiang Cheng, led by Wang Zhitao, went around in a circle.

Now all the production lines in the factory are producing and processing non-stop.

All the new equipment ordered by Wang Zhitao has been put into production.

According to Wang Zhitao's budget, the Coke factory with full power can produce 12000 bottles per hour.

The daily output can be around 28 bottles.

This number is already quite a huge number.

Because their cola factory had been ordered to start work a few days ago.

Until now, they have stocked more than 1.5 million bottles of Coke!

This is already a very large inventory.

For this reason, Wang Zhitao went to Jiangcheng to ask whether work should be suspended.

After all, once such a large amount of goods is pressed into your hands, it will become difficult to handle.

After hearing this, Jiang Cheng just smiled and ordered Wang Zhitao to continue production!

Not only continue production, but also increase production!

Inside the office.

Jiang Cheng looked at the makeup photos of various celebrities and ordered:

"Now let's make them into huge posters and put them up all over the city to get the name of the charity show out first."

"In addition, prepare 100,000 bottles of Coke as free prizes on site."

"Also, from now on, I will buy all the advertisements in the mountain city's newspapers, TVs, and radio stations, wherever people can access information!"

"I want everyone to see Whale Happy Cola as soon as they open their eyes!"

Wang Zhitao didn't know what Jiang Cheng and the others were discussing on the train, so he whispered:

"Mr. Jiang, would this be too extravagant?"

"It doesn't matter, just do it."

Jiang Cheng smiled and said, "You don't have to think about the rest."

When Wang Zhitao heard this, he didn't ask any more questions and nodded directly to execute.

Jiang Cheng just gave some instructions and left the rest to Jimmy to handle.

This is a commercial 5S level talent.

The more opportunities he is given to experience, the faster he will grow!

How long has it been since your last business trip?

Jiang Cheng could already clearly feel that Jimmy's ability and judgment in handling things were becoming more and more proficient.

At a young age, he already has a mature temperament that belies his age.

If given some more time, Jimmy will soon be able to take charge of his own business and become a real business tycoon!

After Jiang Cheng handed over the matter to Jimmy, he specially bought a lot of gifts.

Then I went to Zhong Zhengren’s house in advance.

Zhong Zhengren's wife is not a very stunning beauty, but she has a graceful temperament and looks very dignified.

And she has a great personality.

No matter when, she would always consider Jiang Cheng's feelings immediately.

I have to say that this second aunt is quite capable to be the head wife of the Zhong family.

This night, Jiang Cheng and the Zhong family enjoyed themselves as guests and hosts.

Everyone was very happy eating.

But after eating, Zhong Xiaoai was left at Zhong Zhengren's house.

The reason is that the second aunt hasn't seen Zhong Xiaoai for a long time.

Jiang Cheng smiled at this and said nothing more.

It can be seen that the Zhong family is still very scared now. He ate Zhong Xiaoai till she was clean.

Zhang Jianguo is a very ordinary factory worker.

His daily life basically didn't change much.

Go to work, eat, get off work, sleep.

The only thing that can be called a change these days is that, for some reason, advertisements for a product called Whales Cola are coming out from all directions.

It was in the morning paper.

There are commercials during lunch.

When I get home from get off work at night and listen to the radio, I still have it.

Even the few buses in the county are all decorated with Whales-Cola advertisements.

But Zhang Jianguo is not disgusted with this kind of thing, and is even quite proud.

"Dad, you heard that all the sodas made by our family are sold to Xiaoli!"

Zhang Jianguo's son, who is in primary school, also heard the news these days.

When Zhang Jianguo heard this, he said proudly: "Of course I heard about it!"

"Let me tell you, not only have we been selling Whales' Coca-Cola for a long time, but they are also drinking our Coca-Cola in places like Hong Kong Island and Oshima!"

"Ah?! Really?!"

The younger son's expression was a little innocent and confused: "But, why have we never drank?"

Zhang Jianguo looked at his youngest son's curious eyes, smiled, and began to show off the news he had heard from others:

"You know, we are doing this to open up the international market."

"You may not know what the international market is."

"The general meaning is that we must first make money from foreigners, and then we can come back to develop our own family."

"so smart?!"

The younger son's face was full of disbelief.

For him, the word foreign is so far away.

"of course!"

Speaking of this, Zhang Jianguo subconsciously puffed up his chest and said proudly:

"This is the first soda sold overseas in our local area or even in the country!"

"There has never been such a precedent before!"

"Can't it be awesome!"

The youngest son's eyes shone when he heard this, and a feeling of pride arose spontaneously.

Zhang Jianguo couldn't help but say when he saw his youngest son so happy:

"Our Whales and Cola can develop our own industry if we make enough money from foreigners."

"I heard that they also invited big stars from Hong Kong Island to perform some charity performances."

"How about you study hard and dad will take you to the show in two days?"

"real?!"

When the younger son heard this, his eyes lit up and he was very happy.

"When did dad lie to you?!"

Zhang Jianguo smiled and said: "As long as you study hard, I will take you there!"

"Great!"

The younger son shouted long live and said excitedly: "Dad, can I have a bottle of Coke then?"

When Zhang Jianguo heard this, hesitation flashed in his eyes.

The selling price of Whales Cola is 0.35 yuan a bottle.

The price may not seem expensive, but for Zhang Jianguo, whose monthly salary is only 56 yuan, it is still a considerable expense.

But seeing his younger son's expectations, Zhang Jianguo only hesitated a little, then nodded and agreed:

"No problem, let's support our own stuff too!"

"Dad will buy you a bottle then!"

When the youngest son heard this, he burst into tears with joy, his expression full of anticipation!

Lao Wang is the security guard responsible for the security of the Coke factory.

In other words, he is the old man watching the gate.

Today, he went to work as usual and was ready to open the door.

As a result, as soon as he opened the door, Lao Wang was so frightened that his legs became weak and he sat directly on the ground, unable to get up! (End of chapter)