Wealth

Time has just entered 1984, and it is a bit unusual.

In the second half of January, Duke Deng suddenly made a tour of Italy. Although this combination of words has never appeared in official documents, it has been widely adopted in the folk and media. It entrusts people with respect and respect for Deng Deng. expect.

Fan Wubing watched the development of the situation closely, and proceeded in an orderly manner as he knew it.

1984 was a very important year in the history of China's enterprises. Many companies that took the lead were born in this year. Later, people called it the first year of modern Chinese companies.

Since the New Year’s Day, the domestic public opinion has been a bit weird. The enthusiasm for reforms instigated by the high-density propaganda of some reform models has been increasing. However, the whole country is looking at which region has the most effective reforms in the past few years. Which is the most worthy of a big book and special book? People naturally set their sights on the Shenzhen Special Economic Zone, which was not included in the central planning in advance and was not specifically supported by the central government.

In the previous year or so, various accusations against Shenzhen have been heated up. A northern party newspaper published a long article entitled "The Origin of the Historical Concession", insinuating that the Shenzhen Special Economic Zone is a new "concession." An article reminds us to be wary of the emergence of new compradors and Li Hongzhang-like figures in China. Many veteran cadres who visited Shenzhen regarded the special zone as heresy, exclaiming that apart from the five-star red flag in Shenzhen, socialism is no longer visible, and the special zone's surname is "capital" but not "community."

In this case, Deng Gong's southern tour is more like a weather vane.

He didn't speak or express his attitude along the way. During the visit, he was very silent and kept silent. His performance in Shenzhen can be said to be very meaningful. He showed his supportive attitude with actions, but left a blank in his words.

Soon Deng Gongdi moved southward. By spreading the news to the whole country, the controversy about the special zone has come to an end. In the second month after he left Guangdong, the senior management made a major decision. Announcing the opening of 14 coastal cities and Hainan Island to foreign investors. China's opening up to the outside world has finally formed a pattern of opening up all along the coast.

In 1984, a vigorous underground sea operation began, and countless companies have sprung up everywhere.

It happened that Fan Wuyao met Bai Kening, the executive vice president of Pepsi-Cola's Mainland China, in the capital.

Bai Kening is a truly American, but he was very interested in the mysterious questioning of the East since he was a child, and he came to work in China. I deliberately took a Chinese name for myself. To show the difference between other Americans.

Lao Chen is naturally the one who pierced the needle. He is very happy to see that his country can also produce some high-end canned drinks instead of the same glass bottle drinks.

The two sides discussed a lot of issues, mainly OEM issues and the introduction of canned beverage production lines. Regarding the introduction of the canned beverage production line, Bai Kening agreed with one gulp, but the foundry issue is somewhat conservative.

Fan Wubing asked the reason, but it turned out to be an OEM product, and Pepsi-Cola would also bear part of the responsibility. Whether there is a problem with food safety, this relationship has a great impact. Naturally, they will not cause damage to their reputation because they produce something they don't understand.

In the promotion of canned beverage production lines, Bai Kening is very enthusiastic. I can't wait to sell dozens of production lines to Fan Wuyao in one go.

It turned out that PepsiCo's development in mainland China was not satisfactory. The reason is that his old rival, Coca-Cola, is growing more rapidly in the mainland. Although Coca-Cola was also restricted for sale at the time. It can only be sold to foreigners who come to China, but in reality, Coca-Cola has long since dispersed into the people, especially in a relatively open city like Guangzhou, it is easier to come into contact with the shadow of Coca-Cola.

I have to admit that in terms of taste, beverages that can surpass Coca-Cola are almost unique, that is, Pepsi-Cola can still encourage support, so Pepsi-Cola has been thinking about how to do its best in the mainland market?

Bai Kening, as the executive vice president of Pepsi-Cola's mainland China, is always worried about this. At this time, Fan Wuyao's request to purchase a production line is also in line with his consistent proposition to support several potential opponents of Coca-Cola in China. "We can even provide you with a part of the loan as a support for the emerging canned beverage industry." Bai Kening said to Fan Wuyao.

"No, our funds are very abundant." Fan Wuyao didn't worry about funding problems, he was just afraid of trouble.

Since he can solve the billing problem all at once, he is absolutely unwilling to leave the slightest trouble. The loan can be done, and it must be done after becoming a large company, but for now, he has no trouble at all. It is necessary to borrow money, which is also the actual situation.

"However, we are willing to cooperate closely in terms of technology. After all, we know a lot more about the domestic market than you Americans, and we also know better what kind of drinks the Chinese need!" Fan Wuyao added.

"It's hard to believe that I'm talking about business with a gifted child." Bai Kening shrugged.

In fact, when Fan Wubing was in contact with the Sports Committee, he accidentally learned a piece of news that Ouyang Xiao, a researcher at the Guangdong Institute of Sports Science, developed a beverage that allows athletes to quickly regain their physical strength and that ordinary people can drink. Is seeking a buyer. Fan Wubing inquired carefully. It is an orange-yellow drink water with a mouth-watering name "Sports Drink for Promoting Overweight Recovery Mixture". In fact, it is an alkaline electrolyte drink.

In contrast, Fan Wubing immediately realized that this was the prototype of Jianlibao that had not been put into production! So he decisively contacted the Guangdong Institute of Sports Science and bought out the formula of this drink for 100,000 yuan.

"It's really cheap! It actually only cost one hundred thousand yuan!" Fan Wubing was happy from ear to ear for several days.

Although Bai Kening did not want to do the foundry business, he was spurred by Fan Wuyao’s two canned beverage production lines and was willing to pay a higher OEM fee. Bai Kening finally agreed to let the Shenzhen factory provide it in accordance with Fan Wuyao’s The formula gives a batch of samples to the production.

As for the name, Fan Wubing started Jianlibao without even thinking about it. The trademark is also copied as it is. Fortunately, the impression back then is so impressive that it won’t be impossible to draw it.

Before the Spring Festival, a total of 2,000 boxes of brand new Jianlibao wagons were sent to Beijing.

When the people from the Sports Committee saw the packaging of Jianlibao and heard the resounding name, they praised the new trademark. This new trademark is astonishing among many domestic products. The dot on the top of the J-shaped head is like a sphere, which is used for ball games. Symbol, the lower half is composed of three curves juxtaposed, like three racetracks, it is a symbol of track and field sports.

On the whole, the shape of that character resembles a gymnastic or diving athlete doing a bend and abdomen posture. The entire trademark embodies the blood relationship between Jianlibao and sports, and it stands out among the outdated and similar Chinese products at that time.

Another move that made everyone refreshing was Fan Wuyi's packaging of Jianlibao in cans. In the eyes of consumers at the time, cans were undoubtedly synonymous with high-end beverages. At that time, there was no manufacturer of cans in China, and it was impossible for ordinary beverage factories to have such a can. Canning line.

When the glamorous Jianlibao appeared at the sports drink selection meeting held by the Sports Commission, it caused a scream of exclamation. Jianlibao has undisputedly become the beverage of choice for the Chinese Olympic delegation. Compared with all participating beverages, Jianlibao is the only canned product. The brand image is naturally related to sports, and the taste, color and quality are impeccable.

After seeing and tasting Jianlibao beverage, Bai Kening suddenly regretted it. He found that this beverage might be more suitable for Chinese people to drink, and his Pepsi-Cola did not occupy a dominant position in the consumption choices of Chinese people.

"I probably cultivated a competitor for myself!" Bai Kening said to Fan Wuyao.

Although he said so, everyone can't see the slightest regret or discouragement from him~www.NovelMTL.com~ Fan Wubing thought that this American is still more atmospheric, or inseparable from his optimistic personality. relation.

"I respect an opponent like you. Since Pepsi can succeed all over the world, as long as the strategy is right, there will be no exceptions in mainland China." Fan Wuyao said two beautiful words against his will.

Fan Wubing knows very well that in the face of Coca-Cola's strong offensive, Pepsi's life will be more difficult, especially after more than a decade, Pepsi's sales in the mainland have dropped to an intolerable level.

Fan Heng could not stay in the capital for a long time because the factory director Wang Fuming and the others had finished their business at this time, so they returned to Panshi City together. Fan Wubing stayed with his sister Fan Ting because he was specially invited by CCTV. Prepare to participate in the CCTV Spring Festival Gala live broadcast in a few days.

Lao Chen has been promoted to the chief of the advertising department because of several big commercials. And because Director Huang successfully directed the Spring Festival Gala last year, his reputation in the circle has also risen. Following the care of the two old friends, Fan Wubing took his sister Fan Ting and went through the various departments of CCTV.

When the Spring Festival approached the few days, people from all walks of life gathered in Beijing, as the saying goes, everything is ready, only waiting for the New Year’s Eve.