Wealth

In December 1983, a's Walkman officially entered the mainland of China, which also announced that the market pattern that was monopolized by the "Thunder" player of the Pingyuan Factory for more than a year was reversed, and many small manufacturers joined the competition, which also made the player The market has changed from being a dominance to a crowd.

However, something went wrong on the first day of the grand listing of a Walkman.

In order to carry out promotional activities, company a spared no effort to invest a lot of money locally to open up media channels, and put "Aihua" in various print media with body-based publicity advertisements, with particular emphasis on the word "Aihua", hoping to use The patriotic enthusiasm of the Chinese has led to a sales boom.

Several major newspapers of the day reported this incident with eye-catching headlines. At the same time, they also introduced the two major domestic and foreign manufacturers in the Walkman market, Pingyuan Factory and Company A.

This kind of introduction is understandable, but for some reason, all the media have made a comparison of the backgrounds of the two companies. One is the product of the transformation of domestic military industrial enterprises, and the other is an established small electronics manufacturer supported by Sony Corporation.

It was the anniversary of the Nanjing Massacre at that time. Most newspapers and magazines of the same edition introduced the situation of the Nanjing Massacre. In this general environment, they prominently promoted the two counterparts of one Chinese and one day. , It's somewhat intriguing. Especially after the author pointed out that the brand "Aihua" is actually a transliteration of a, rather than having any special meaning, there are some choices in everyone's hearts.

"I thought it was made in China, it turned out to be something of a little devil--" many people commented.

When the top executives of company a found the problem, they found the media for urgent consultation and blamed them for linking their advertisement to the Nanjing Massacre. The other party retorted impatiently, “It’s obviously that you didn’t choose a good day, you guys. It’s okay to be earlier. It’s okay to be late. Why choose such a date? You don’t know that we Chinese have always kept history in mind and look to the future. At such a sensitive moment, you still have to start a place that can easily cause misunderstandings. Chinese names are used to promote products. Isn’t this just for scolding?"

The Japanese suddenly had nothing to say, and the result was such a fuss. It was exposed by some tabloids again, and the "Aihua" incident was so heated that sales in the mall would naturally not be good.

As a Chinese, since there is no other choice, why would you choose such a counterfeit patriotic product? It would be embarrassing to save face by being pointed out by everyone on the street. I read a book_

The Japanese were so boring to beg, and immediately learned to behave, so they abandoned the "Aihua" brand and used the English name of "a" as the trademark, which saved a lot of trouble. At the same time, in order to compete with Pingyuan Factory for the market, they supported more than a dozen small manufacturers in the Pearl River Delta and the Yangtze River Delta. By providing them with low-end product production lines and raw materials, they produced some low-quality small brands to compete with Pingyuan Factory for downstream. market.

At the same time, Sony’s aLkman has also entered the domestic market outrageously. Several beautiful Walkmans with pure metal casings are specially designed for high-end users. Not only are they unique and fashionable in appearance. Even the improvement of the internal sound quality has also made great breakthroughs, and the strength is really not to be underestimated.

As the counterparty's high-end and low-end products are being rolled out at the same time, the new orders of the Pingyuan plant have been greatly affected. It is expected that next year's sales will only reach about 70% of this year's annual sales, and the profitability level will also slightly decline.

However, the production cost of the Pingyuan factory's recorder and player is relatively low, which is a big advantage. Although the quality is not as good as Sony's aLkman, it is always more than competent to play children's entertainment. This part of the profit growth point is enough to make up for it. The single-player market is shrinking.

But this time the incident also sounded a wake-up call to the plains factory up and down, making them aware of it. There is no capital that can be used to eat the old land. The higher the profit, the shorter the profit cycle. Even in the future, it is impossible to put all hopes on one business. This is Very dangerous.

For this reason, the high-level and middle-level managers of the Pingyuan plant also specially held a seminar to summarize the experience of this time. Everyone unified their thoughts and believed that the way out of the Pingyuan plant was not a single way, but to forge ahead. Constantly looking for new projects to ensure profitability.

Fan Wubing commented when Fan Heng talked about this matter, "The theme must be correct. Making small household appliances is definitely a place to make money. The most important thing is not how big it can be, but the constant change. A road can only be a dead end! Although it is rare for the Pingyuan Factory to come up with such an idea. But if you only stay on paper, it will be nothing after all."

Fan Heng nodded and replied. "Our leadership team basically unifies the thinking. We must set up a separate marketing department to study market needs and provide suggestions for leadership decisions. At the same time, we also set up observers in various places to collect various unusual business trends and feed useful information. return."

"This is good, it should be worthy of recognition." Fan Wuyin nodded. He was really surprised that Pingyuan Factory was able to learn from this incident, and was able to find out the shortcomings and react by analogy.

It seems that there are still a lot of talents in state-owned enterprises. The only difference is whether they can voluntarily use their intelligence and talents. This is the biggest test of the current employment mechanism.

During this period of time, another unexpected thing happened.

An employee of the Pingyuan factory wrote the detailed production process of the walkman in the field in a letter, and then sent it to an employee of Sony. Fortunately, the letter was returned because the letter was not fully stamped, which caused the factory. The attention of the security department has been avoided and a leak has been avoided.

"That kid was beaten to death by everyone!" Fan Heng said when he came back.

"It deserves to be beaten to death. He actually serves as a spy for Little Japan, a complete traitor!" Fan Wuyi was enraged.

In the end, this matter can only be stopped. After all, there is no conclusive evidence to show that the Japanese played a leading role in this incident. What if the current situation is caught? Now it's reform and opening up, you can't help but let people come in! Of course, the worker was expelled, and he went to work in the South with everyone's scorn and contempt, and never returned to Panshi since then.

"In fact, the leak has always existed." Fan Heng didn't know what he thought of, so he said a few more words. The intelligence agency easily obtained information on Daqing oil refining capacity and scale from the photos of Daqing Oilfield published in the "China Pictorial". In 1981, China successfully fired three satellites with one carrier rocket. On the third day after the satellite was launched, the news agency published several articles written by an engineer, which gave a comprehensive and detailed introduction to the three satellites’ orbits, operating radio remote control frequencies and other technologies, exposing absolutely secret space technology details. These are all leaks through news channels. Thinking about it, I really don’t know what to say."

Fan Wuyi has also heard of this. It is said that foreign intelligence personnel have grasped this important military trend long before the one-million-dollar disarmament of our country began, and its source is actually calculated from some publicly reported figures in our country.

In recent years, cases of domestic news leaks have continued to occur, and the country’s major and sensitive political issues have been leaked many times, especially in the areas of technology and economy, causing huge losses to the country. When some foreign experts on China issues talked about the methods of collecting Chinese intelligence, they believed that the main method was to analyze and study Chinese newspapers and publications.

"The Chinese are really not doing very well in terms of information security." Fan Wuyao finally commented.

Fan Wubing’s remarks are not exaggerated. In 1981, Japanese people visited a rice paper mill and learned in detail about the types of raw materials, their ratios, selection and treatment, and the concentration of alkaline water used in the raw materials. The whole process was recorded, and finally the raw materials for the production of rice paper were taken away, and the well water used for papermaking was installed in the name of helping with the test. As a result, China’s traditional rice paper production technology secrets were easily stolen instantly.

Although some people later argued that the most important humanistic value of rice paper craftsmanship cannot be stolen, this sounded like a self-deception. After all, the quality of rice paper made by others is not worse than ours. In the past, the price in the international market is much higher than that of domestic rice paper. No matter how we look at it, we have suffered a lot.

Due to the lack of common sense of confidentiality ~www.NovelMTL.com~ is also very easy to cause leakage in the seemingly equal academic exchange field. For example, several graduate students in a certain university have obtained some academic research results after several years of painstaking research under the guidance of their supervisors. At this time, some graduate students want to get international recognition as soon as possible, and some want to get ties to go abroad, so they privately send research materials abroad. As a result, the things sent out fell into the sea, and after a year's lapse, they were changed and turned into the fruits of others.

All this shows that domestic information security has indeed reached a very serious level.

"We absolutely cannot tolerate the Japanese extending their tentacles, although our technology may not be more advanced than them." Fan Wuyao said to Fan Heng.

The Pingyuan Plant reached an agreement that anyone who dared to leak information to the Japanese would be expelled directly without guaranteeing his personal safety.

Party Secretary Lin Feng clearly stated at the internal meeting, "Love the country, love the party, love the factory, and prevent fire and theft from Japanese pirates."

************Today is the last day of the monthly ticket doubling event. The little wolf is very grateful for your support. I hope you will find it in the corner of the corner. If you can find it again Come out one or two, it will be even more perfect! Thank you thank you thank you! ! ! ! ! ! ! ****************