Wealth

Regardless of the political complexity, the economic situation in 1983 was relatively hot.

After nearly a year of monopolizing the player and karaoke products, domestic competitors finally appeared. In the Pearl River Delta area, there are more than a dozen large and small player manufacturers, and there are also large-scale player production projects supported by Hong Kong funds under construction.

In this regard, the Pingyuan Plant attaches great importance to it. Originally I ate alone, but now so many opponents suddenly appeared, it means that the life is not stable, so up and down are suffocated, and the time is rushed to grab the production, and the sales staff are even nationwide. The inside jumped up and down, refusing to let go of every small corner, pulling orders all over the world.

After the operation of the Pingyuan Factory, coupled with the effects of TV advertising, and the advertising campaigns of the two large-coverage print media, "Beijing Youth Daily" and "China Television News", the production tasks are basically photographed until next year. Went for half a year. After all, the Pingyuan factory has the signboard of a large state-owned factory. Under the premise of caring about quality, no one is willing to deal with small and miscellaneous bedboard factories.

Moreover, in order to consolidate the market share, after the negotiation between the investors and the two parties, it was unanimously decided to make certain concessions to the middleman in the sales of the stand-alone player, and the price of the terminal played a national unified retail price tactic, which was largely avoided. In order to seize the market, dealers have caused vicious competition.

Small household appliances belong to the low-cost, low-tech and low-consumption three-low industry. Many manufacturers with certain technical and production capabilities can start quickly. Just like the single player project, you only need to get orders for a few key components, even the bed board. Small factories can also be more than competent. But when it comes to traditional issues such as quality and after-sales, it cannot be satisfied by ordinary small factories.

Nowadays, small household appliances such as stand-alone players with a price of more than one hundred yuan are for ordinary people. It's still a luxury product. The old military name of the plain factory and the perfect sales and after-sales guarantee make everyone more willing to accept it, although it is generally difficult to break this thing within the three-year warranty period.

What really makes Pingyuan factory feel the crisis is that Japanese manufacturers are also preparing to enter the stand-alone project.

Fan Wubing heard the old Chen from CCTV's advertising department tell him. Japanese company a is in contact with high-level managers, hoping to enter the big 6 market and sell their new-style single player.

For company a, Fan Wubing is naturally familiar.

This Walkman manufacturer with the Chinese name "Aihua", as a manufacturer of low-cost electronic products controlled by Sony Corporation, had a sign that could easily confuse the Chinese people from the beginning, and it swept the country in the entire 1990s. 6. The small home appliance market.

Fan Wubing also remembered clearly that when he was in college, the boys on the first floor of the apartment building basically bought a brand of Walkman. Most people don't know that this thing is actually produced by a small Japanese company.

Aihua’s predecessor was established in Tokyo in October 1959 and was renamed Aihua in October 1959. In February 1969, Sony bought 50.6 percent of its shares. Become a subsidiary of Sony.

Throughout the 1990s, most Walkman enthusiasts or other Aihua supporters have seen its achievements for all to see, and quite a few products compete with Sony. It even hindered Sony's exhibition in some aspects. At the end of the 1990s, I don’t know whether Sony’s interference or its own business decision-making mistakes. The performance deteriorated and the products were not enterprising. Finally, in 2002, Sony officially took it as a wholly-owned subsidiary and became the endorsement of Sony’s cheap products. By.

It's just that they came too early, right?

Fan Wubing is very clear about the strength of Japanese manufacturers. They have both capital and technology. Moreover, it may also be disguised as a "holiness" of foreign investment and be favored by the government's policy. The advantage is indeed greatly reduced. How long can the advantageous industry that has been developed by itself last under their squeeze?

After hearing the news, the leaders of the Pingyuan plant immediately called an emergency meeting to discuss the issue, but they didn't come up with any good solutions for a while.

After Fan Heng returned home, he asked Fan Wubing to continue discussing this issue.

"Surely this news is reliable?" Fan Wubing asked.

"Yes, it's passed from the people in the ministry. It is said that Xiao Nippon has been in contact with the high-level. And it seems that the above also has the meaning of opening up this part of the market, and the restriction on the small recording device has been cancelled." Fan Heng nodded in affirmation. road.

"That's how it looks." Fan Wubing scratched his head in a dejected manner, thinking that he had only had a few days to settle down, and it seemed that he couldn't stop.

Japanese electronic equipment will surely rush in, before the end of the 1970s. Their ordinary tape recorders have already occupied the domestic market. This time, the ban on small recording equipment is to be lifted, so they will directly benefit. Various mature products are bound to flood into the domestic market like a tide. Vigorously impact the domestic emerging single player industry with serious shortage of production capacity.

"What should we do?" Fan Heng asked, looking at his frowning son.

Fan Heng had high hopes for Fan Wubing. Although Fan Hengdi has a lot of life experience, he is obviously unable to make a correct judgment or easy grasp of the current situation under the constraints of the general environment. Every time he encounters a major event, his magical little son is always there to replace him. He decided. This time, naturally, it is no exception.

"What to do, just do it!" Fan Wubing sighed. From his father's expression, he understood that the leadership of the Pingyuan Factory could not come up with any serious countermeasures and had to do it by himself. Fan.

Fan Wubing thought for a while and said, "At present, the entry of Japanese manufacturers is irreversible. Naturally, the above will not shake the big policy of reform and opening up because of our small factory. People also come to China to invest, how can the high-level parties reject it? In fact, the level of sophistication of the Japanese in electronic equipment is far below ours. The introduction of Japanese manufacturers is also to improve the level of domestic electronic technology. Reform and development There is no doubt that it is to use our market and resources in exchange for the capital and technology of Darfur."

"But the reality is that their arrival may be a big blow to domestic companies, or we may not see the domestic flag in some areas." Fan Heng said with a headache.

"Hehe, dad, your opinion is too pessimistic." Fan Wubing smiled and comforted. "Things are not yet to this point. You have too neglected the ability of our Chinese to resist oppression! Chinese, yes Only when we are oppressed, will we fully stimulate our intelligence and intelligence! The entry of Japanese manufacturers may be more conducive to our reform of the enterprise! It should be noted that there is no motivation without pressure!"

"These are empty words, what I want to ask is, what should I do now?" Fan Heng waved his hand.

"This news can be released first and see everyone's reaction." Fan Wuyao suggested.

The workers should be informed about the situation, so Fan Heng discussed with the factory leaders and revealed the news that Japanese company A is about to enter the small recording equipment market through private and informal occasions.

After the employees of the Pingyuan Plant heard about the news, they were really talking about it, and most of them held a pessimistic attitude. It's no wonder that, look at the home appliances you use. The TV is Panasonic, the refrigerator is Toshiba, and what other things like Seiko Sony, Japanese brands dominate the world! In contrast, how many domestically produced companies can compete with each other?

What's more, the single player produced by Pingyuan Factory is actually born out of Sony's Walkman!

But everyone is not reconciled! It's been better for more than half a year. Seeing that the whole country's market is almost occupied, then suddenly a little Japan who grabs peaches ran out. No one feels good in his heart. I really can't figure out how the country thinks about it?

Hearing these pessimistic arguments every day, Fan Heng was also very annoyed in his heart, so he asked Fan Wuyao about countermeasures.

"Let it die and live, it's time for us to launch the full version of the Walkman!" Fan Wubing said.

Now that the Japanese are already experimenting with the Big 6 Walkman~www.NovelMTL.com~, they cannot be limited to the single player project, but to promote the recorder player, which is more likely to attract the interest of young people. After the upper level lifted the ban on small recording equipment, it was not only Japanese manufacturers who benefited, but the Pingyuan factory also gained a large exhibition space.

It's just time to launch the full version of the body with the body.

After Fan Heng returned to the factory, he briefed the leadership on the current domestic and international situation and the mood of the workers, and then proposed to take the lead in capturing the production of the recorder and player, and strive to make an official announcement in the Japanese. While entering the domestic small recording equipment market, it launched its own recorder and player all over the country.

At the same time, they got in touch with CCTV to discuss the annual advertising quota and specific measures for next year, and urgently produce related advertisements about recording and playing with the body.

Inside the factory, workers and their families have been shown anti-Japanese films for a week, such as "Tunnel Warfare", "Mine Warfare", "Railway Guerrillas", and "Five Warriors of Langya Mountain".

Amidst the enthusiasm of the crowd, the Pingyuan Factory's recording and playback integrated walkman project was officially launched.