Wealth

"In this case, do you want to talk to Xiaohou first?" Xia Donghai asked.

Fan Wubing nodded, his mind first to see if this Hou is always that Mr. Hou who has a talent for TV shopping promotion, so that he can draw a conclusion.

So Xia Donghai called Xiaohou in, and he was really familiar.

"Boss, what do you want me to do? I am tutoring the new employees!" Mr. Hou asked Xia Donghaidao curiously.

Although he saw Fan Wuyi, he didn't know what this young man did. The person who could sit with Xia Donghai should have some origins, but he came from Taiwan, so he didn't think about these things. Very heavy.

Mr. Hou believes that strength is everything, and people with strength will be lost wherever they go.

Xia Donghai waved his hand and said to President Hou, "Don't call me the boss. This is our boss. I am just a manager. Well, at best, I can be regarded as a minority shareholder."

"Big boss?! Is this the legendary big boss?!" When Mr. Hou heard what Xia Donghai said, he couldn't help but stare at Fan Wuyao with bright eyes, and wanted to study him thoroughly.

Regarding the New Silk Road Entertainment Company, there are still some rumors within the company. Although it was originally created by Xia Donghai and his wife, it was not large in scale, that is, it was a mom-and-pop shop. Later, I didn’t know what happened. Engaged in acquisitions, and injected a huge amount of funds, and hired Xia Donghai and his wife to continue to manage the company's daily affairs, this is the scale of today, even in the country is one of the top entertainment companies.

But the only regrettable thing is that the New Silk Road Entertainment Company has always been in preparation. Although there are small moves, such as people digging or business performances, there are no big moves. The insider was very confused.

Hou always came to Big 6 to pan for gold when Xiao Qi signed a contract with the company, because he was more provocative. Only Xia Donghai stayed in the company for new employee training. For one thing, he had been in the entertainment industry before. Understand some basic conditions, and the second is that this person is more likely to infect others.

Although it has received Xia Donghaidi's attention. But Hou always felt that the New Silk Road Entertainment Company was still a little short of it. In the current state of not being aggressive. I am afraid that there is no future. Recently he has been thinking about changing careers.

I didn't expect it. At this moment. Actually saw the legendary big earth

Fan Wubing smiled and looked at President Hou. Said to him. "It feels like you are more of a gangbang. I came to you for a chat. Do you know anything about TV shopping?"

"TV shopping? This thing has been around for a long time in Europe and America. Hong Kong and Taiwan have not done anything for a few years. Is the boss interested in doing this? The big market is so big. It is very promising to do this!" Mr. Hou listened. Fan sounded innocently. Just guessed a rough idea.

"We are currently cooperating with CCTV. We want to start a TV shopping program. We are looking for a host. What do you think. What kind of person should I find to be the host? Mature and steady. Or relaxed and humorous?" Fan Wu The disease also wanted to try Hou Zongdi's courage. He also asked with a squeeze.

Mr. Hou listened to this. Immediately jumped up. Then excitedly said to Fan Wuyao. "Boss. I want to do TV shopping. It doesn't matter where else is. The most important thing is to have **!**! ** Like me!"

Fan Wubing said happily, "Well, I understand, don't be so excited, make it as if you have become an adulterous sex!"

"Haha—" Mr. Hou scratched his head and smiled, still a little excited to say to Fan Wuyao, "Boss, let me tell you! I wanted to do this TV shopping a long time ago! The host didn't need to look for it. Let me tell you. I am the most suitable one! Except for me, you can't find a second one that is more suitable than me in the world!"

"It's not okay to move your lips alone. Do you understand this?" Xia Donghai asked.

Although Xia Donghai was exposed to TV shopping when he was in the United States, the difference between the American environment and China’s Big 6 is very big, and he is not confident that after transplanting American TV shopping to China, he will become unaccustomed. Circumstances, therefore it is necessary to be cautious.

But Taiwan is also engaged in TV shopping, and the situation is pretty good. After all, Taiwan has the same source of water and soil as the Big Six, and it should be customary to have similarities or use it for reference.

When Mr. Hou heard Xia Donghai's question, he immediately replied very positively, "I used to do TV shopping copywriting in Taiwan!"

Fan Wubing and Xia Donghai looked at each other, feeling a little interesting, so they asked, "Let's listen."

Mr. Hou was in Taiwan before, and he actually did a TV shopping plan for a TV station. He was very familiar with the whole process, so at this time, he said it was organized and well done.

Taiwan’s TV shopping channels are basically live broadcast 24 hours a day, and the products sold are all in the form of programs, and are broadcast in different places according to different categories. There are about ten programs on each channel throughout the day, and there is basically no rebroadcast. The length of the show is generally two hours, but it may be extended or reduced at any time based on the on-site sales situation.

Since most of them are live broadcasts, the host who controls the atmosphere of the scene is a key factor in the success of sales. A good host can make the sales results show multiple differences. There are forty full-time hosts on the shopping channel of Mr. Hou’s TV station. Each host is on stage for two hours, but must work four hours before and after. The first two hours will discuss promotion methods with the director, and the next two hours will be written on product sales. report. TV shopping has a strict reward and punishment mechanism. Good sales of goods will immediately give bonuses to the production and broadcast team, presenters, and merchandise purchasers. If the performance is not good, measures will be taken immediately. For example, the host will be replaced as long as the sales are not good four times.

According to their respective positioning, each channel will correspondingly launch a column similar to the style of the product displayed. However, some of the main columns will be arranged by the station, and will be broadcast at different times of the various channels.

"According to the audience at different time periods, the program is divided into different time periods to sell different products. There are many female audiences during the day, and the main sales are cosmetics, jewelry or clothing and other female products. During the prime time at night, the audience is expanded to couples or the whole family. , It’s mainly for selling main products with higher unit prices such as electricity or furniture.” Mr. Hou introduced, “Moreover, our TV shopping division of labor is quite clear, and every step is very strict.”

Taiwan’s TV shopping is basically a clone of the American model. First, the products are pre-packaged, and the packaged products must be submitted to the council for review before the channel can be introduced. After that, it enters the schedule, and broadcasts live TV in chronological order. Generally speaking, after the product is selected, it will take several weeks to work from the start to the show.

After entering the video schedule, the products must be fully packaged and opened, and a preliminary publicity plan must be proposed. If necessary, the host, director, and director assistant will also make suggestions. A production and broadcast meeting will be held before the live broadcast. The director, assistant director, host, product purchaser and manufacturers will participate. The richness of product packaging requires manufacturers to provide more complete additional gifts, etc., and the host should also be familiar with the performance of the product.

Since most of the TV shopping is live broadcast 24 hours a day, the audience can see the sales and inventory of the goods at any time, so it is easy to achieve a sales atmosphere of competing to buy, just follow the hotline on the screen to connect to the customer service department, you can directly Order the required products.

The customer service department is responsible for customer reception, consultation and ordering ~www.wuxiaspot.com~ not only to persuade the audience professionally, but also to actively care about customer satisfaction and some small details in the use of products to promote customers' willingness to buy.

After Fan Wubing and Xia Donghai listened to them, they were sighed again and again, especially because Fan Wubing secretly said that today he really dug up a treasure. Although he has already thought about doing TV shopping, the details are really not very clear. If you are always on the go, one person can solve all the problems. It really reduces the burden for yourself, which is really gratifying.

"Very good, very good!" Fan Wubing said to President Hou, "The company wants to set up a TV shopping department, how about you become the supervisor? This time you are the veritable President Hou!"

"Of course there is no problem!" Mr. Hou was energetic after hearing this, but he said to Fan Wuyao, "But if we do shopping on CCTV, we will certainly not buy a lot of time. How about setting up a dedicated shopping channel on our own? ?"

Um? It makes sense! Fan Wubing nodded, thinking that his satellite is idle anyway. If you communicate with the above, I believe this shopping channel will be ready soon, so he thought for a while and said, "Okay, then we How about setting up a shopping channel with the name Star Shopping?"

"Star shopping? Good name!" Xia Donghai and President Hou agreed.