Wealth

After Fan Wubing stopped in Panshi for another week, he received a call from Shanghai. The New Silk Road Entertainment Company was almost ready to start filming the new film "Mythology".

Thinking that it is now the end of July and that he still has one month to be free, Fan Wuyi decided to go to Shanghai to have a look, arrange the work of Chen Jingchu and Feng Ping by the way, and then consider the integration of companies in various regions.

At present, Fan Wuyao’s domestic companies basically do their own things, and there is no complete set of rules. This is certainly caused by Fan Wuyao’s strong randomness in doing things, and it is also his cautious performance. After all, it is a behemoth. Private companies have a lot of attention. If there is a boss behind so many companies, many people will feel uneasy or repelled. After all, they are still in a period of social transformation, and people are uncertain and easy to cause trouble. Come.

However, the situation of scattered sand is ultimately not conducive to daily management. Fan Wuyi does not lack management talents under his hands. He is considering setting up a holding group company to take the responsibility of specific guidance to the subsidiaries, and save himself. It's so hard to run around alone.

Of course, among the domestic enterprises that Fan Wuyao has built, the Jianlibao factory built in the early stage is still the strongest. The Jianlibao factory, which started by relying on domestic canned sports drinks, has developed into the largest canned beverage manufacturer in China. Nowadays, branch factories have been built in more than a dozen cities, occupying half of the domestic beverages, and the profits generated are also very huge.

Fan Wubing was very clear that the reason why Jianlibao was able to gain a thriving status in the domestic beverage industry was that it had a good opportunity to enter the market; the second was the contribution of the concept of sports drinks; and the third was that it was the first to introduce the localization of canned beverages. The concept has improved the product grade.

But after so many years, everyone has no new feelings for a long time. If you want to continue to maintain your dominant position. It is necessary to do a good job in the operation of the brand, and constantly introduce new ones. He has plans to launch a drink with the concept of herbal tea in a timely manner, and increase the proportion of beverages in plastic bottles while continuing to maintain the dominance of canned beverages.

Although plastic bottled beverages may not be able to outperform canned beverages in terms of quality, they have an outstanding advantage, that is, you can see what is inside, and you can see at a glance. These red, green and green colors are very attractive to many people, especially teenagers.

When it comes to herbal tea, one can’t think of a company called Rising Sun. At the beginning, this company relied on the concept of iced tea created by itself, but it has been fiercely popular for seven or eight years, although it was finally besieged by a group of imitating companies. Xia failed tragically, but it also led the trend of domestic beverage consumption to a large extent.

It's just that this company has not been formally established. It is only a state-owned unit in Hebei, the Jizhou City Supply and Marketing Cooperative, if history has not been changed. They will change their name to Rising Sun Group next year and launch Rising Sun Iced Tea the following year, which has been popular for more than six years since then.

The initial stage of entering the market is very difficult. Especially for a new company, Fan Wubing now enjoys the advantages of entering the beverage market in advance. Relying on the sales market and the fixed dealer network cultivated by Jianlibao in various places over the years, he wants to launch a The new product is very relaxing.

But Fan Wubing took into account the diversification of the market. It is not hoped that Xindi herbal tea products will also bear the Jianlibao trademark. Instead, I think about using the method of commissioned production. Create some new land trademarks to operate these new products. As the saying goes, a single release is not spring. A huge company occupies a huge domestic market. Sooner or later, they will be sued jointly by their peers because of the monopoly. Although there is no such concept in China. But it doesn't mean that there will be none in the future.

Wait until your company is sued like Microsoft. When faced with the risk of being split at any time. If you do it again, you will be passive.

Thoughts full of mind. Fan Wubing followed Fengping and Chen Jingchu. Stop and go along the way. Finally came to Shanghai before the end of July. He was welcomed into the company building by Xia Donghai and others.

Although Fan Wubing was a little bit looking forward to experiencing a sense of sensation in the Ludi Hotel. But the two girls don't know how. Actually they are all reserved. Ling Fan Wuyi was very depressed.

"Women are always hard to understand." Fan Wubing couldn't help but shook his head.

After seeing Fan Wuyi. Xia Donghai was very happy. During this time. Because of the preparation of the filming location of the new film. He is too busy to smoke. Finally there is someone who can be the master. At least it can solve many problems for him.

"Ah--Chen Jingchu--" Xia Donghai immediately noticed Chen Jingchu who was following Fan Wubing, and couldn't help but shout out.

The employees on the entire first floor of the company heard the voice of Xia Donghaidi, and they huffed around, squeezing the corridors.

It is true that Chen Jingchu has been in the limelight recently. Several CCTV channels and provincial, municipal and local channels broadcast her mV when there is nothing to do. The impression is too deep, plus Chen Jingchu is a natural and beautiful person, image and temperament. All are good, and the influence is naturally very huge.

"This is the celebrity effect?!" Feng Ping said, standing outside, not without envy.

"Wrong, this is the CCTV effect! The change is to broadcast your mV on CCTV a hundred or eighty times, and you can have such a sensational scene." Fan Wubing said the mystery.

CCTV is really a very wonderful thing. Although people scold CCTV every day, saying that CCTV is arbitrarily fooling the public without being enterprising. The old tune is a barrier to social progress. However, if it is mentioned that you are invited to CCTV programs or broadcast When your TV drama works or singing songs, it is estimated that everyone is very active, and will definitely not dislike the old-fashioned CCTV or not enough ratings.

Therefore, these opposing voices can also be regarded as the sour grape psychology of CCTV.

Fan Wubing is very clear that in the next few years, it is the golden period of CCTV exhibitions, and many popular new columns have been opened. Not to mention, the advertising quota will also be upgraded from billions of yuan to billions of yuan. In this high-expansion situation, it is very necessary to strengthen in-depth cooperation with CCTV.

In particular, what makes Fan Wubing hard to give up is that the big stage of CCTV is the best place to make stars. As long as there is a Spring Festival Gala every year, or some large-scale performances, the popularity will be like sitting on a rocket. The ground soared upwards.

Chen Jingchu's fame is naturally due to the theme song that Fan Wubing plagiarized. However, it cannot be denied that CCTV has played an important role in it. In short, the entertainment market is basically monopolized in China. In China, CCTV means one and the same, most of the time.

Fan Wuyao pulled Xia Donghai and asked, "I asked you to find some professional brokers in Hong Kong, is it interesting?"

"We talked about two experienced brokers, and I found some graduates in related majors, and gradually cultivated them. After all, this stuff is not easy to find, especially the demand for large quantities is even more difficult to meet." Xia Donghai replied.

"What is the purpose of asking for a broker?" At this time, the mainland hasn't heard about the profession of brokers, so Feng Ping asked in a puzzled manner.

Fan Wubing explained, “Actually, they are professional assistants for the stars. After they are familiar with the work process and working rules of the performing arts and sports industry, some assistants can become agents of these people, provided that they must have a relationship with these performers. Good cooperative relationship. There are also some agents in the industry who are acted by the family or friends of entertainers and athletes."

"What exactly do they do?" Feng Ping asked.

"This is more complicated -" Fan Wubing said after thinking about it~www.wuxiaspot.com~ Actually, the job of a broker is similar to that of a babysitter. In this industry, work experience is more important than education. Generally speaking, you should have a deep understanding of law, business, accounting, and psychology. Interpersonal communication skills are also very important. For example, you should arrange activities and performance plans for the stars, such as what kind of clothes she should wear The clothes are more suitable. When should I participate in public welfare activities, when should I participate in commercial performances, how to deal with customers, save money for them or spend money, including whether to talk with male and female friends. In this case, they are all brokers. Work within. "

"Sounds very complicated." Feng Ping said in a speechless voice.

"A very important job of an agent is to maintain the positive image of the celebrities, or to create some irrelevant scandals in a timely manner, to maintain the appearance rate of the celebrities and the media attention rate, because the celebrities make money and the agent You can make money." Fan Wubing then explained to Feng Ping. Xia Donghai interrupted and said, "For example, the agents we recruited now have a very important task for them to study how to complete the starmaking work, so that the potential of some not-known artists from the company is full. Dig them out, and then push them to the market, making them popular!"

"This is also our company's first important mission this year, the star making movement." Fan Wuyao added casually.