Wall Street Legend

Every time there is a change in the equity of a large company, it almost always means adjustments in personnel arrangements. Jobs did not believe that Ye Dongqing only wanted a few insignificant board seats. He was worried that he, the CEO, would be replaced. , and he himself has no confidence that he will not be fired.

After all, except for the iPod and Walkman business, personal computer sales have been in a sluggish state for a long time. For shareholders, this is a huge failure. What worries Jobs even more is that he cannot even give a detailed plan to persuade The new majority shareholder believes Apple's core business can recover.

The market share has dropped to a new historical low. To be honest, there is no hope of turning defeat into victory. A few years ago, it was almost merged due to bankruptcy like other failed companies. In the end, it rested on its laurels and used patents to extort some money from Microsoft. This Only then did the situation improve slightly.

Nowadays, Jobs is not the successful person who has been promoted to the altar. After nervously preparing some documents, he went to the appointment with his assistant Tim Cook the next night. On the way, Cook reminded the boss more than once to take control. His emotions turned out to be true, and he was given a scolding by Jobs for repeating it too many times.

No wonder people often say that the later Apple CEO had no enterprising spirit. After working with Steve Jobs for a long time, all his sharp edges were worn away. He was already used to execution. The title of "tyrant" is not just a casual talk...

Ye Dongqing bet too much on Apple. Because of his arrival, history has changed a lot. Apple was successful in the previous life, but it may not be able to do so this time. What he wants to do is to make the company successful again. on the development path that has already been "trodden" and advance the turning point to the present.

Unlike the dominant industry giants such as Amazon and Netflix, Apple faces great competition, which increases uncertainty. The only quality is that it has a ready-made development foundation, both in terms of software and hardware, so as long as it follows The way he thinks, the possibility of success again is very high.

I got out of the Mercedes-Benz S600, put my clothes in order and entered the restaurant. The time was exactly seven o'clock in the evening on the West Coast, so I was neither late nor early.

After being led by the attendants to the dining table near the window with a view of the small garden outside, Ye Dongqing smiled and stretched out her hand to greet Steve Jobs and Mr. Tim Cook, saying, "I'm sorry for being late. Just call me Leo, my bodyguards don’t know the way, but luckily this restaurant is famous enough that the police know where it is.”

Cook shook hands with him, with a bright smile on his face: "It doesn't matter, we came early."

"I've read about you in the newspaper, and I have to say that young people today are really scary. When I started my business, I wasn't as good as you. My daughter recently asked me for money to buy a digital camera just to post on Facebook. That app is great for sharing your life.”

It was rare for Steve Jobs to speak politely. After all, he was not the same person he was when he was in his twenties. He had touched the wall so many times and already understood who he could mess with and who he couldn't mess with. As a CEO, it was best not to talk to someone who was about to have multiple bosses. The major shareholder with a seat on the board of directors couldn't get over it and was also laughing.

His beard was starting to turn white and his face was a little thin. He was indeed the technology boss in Ye Dongqing's memory. He was thinking that if nothing else happened, he should be sick by now, but he didn't know it yet. In order to prevent such an outstanding person from leaving early, perhaps we should think of ways to allow him to receive treatment in advance. It is not a big problem to live for a few more years, and there is even a possibility of recovery.

Some effective experimental treatment plans are not accessible to ordinary people, but rich people can buy them with money. Some people say that money cannot buy time, but the fact is that it can buy lives and use special channels to treat diseases.

Ye Dongqing's practice of paying others to help him make money while he takes time to travel and enjoy life is also equivalent to extending his life in disguise. The time of the rich and the time of ordinary people may be about the same length, but the quality is very different. , so people should be more motivated.

Not mentioning this matter for the time being, they were sitting on both sides of the table. Ye Dongqing was praising Apple's soft power. In terms of performance, he focused on iTunes and iPod music players. There were no highlights in other aspects, and it would only be embarrassing to talk about it.

He knew this, and so did Mr. Jobs and Mr. Cook.

Before the food was served, after the greetings were finished, Ye Dongqing took out a few folded pieces of paper from his pocket and said, "Some investors from Tamsui Investment Group are concerned about my continued increase in Apple stock holdings." Concern, in fact, I not only bought the warrants, but also planned to buy all those shares in the future. Because I had no money for the time being, I had no choice but to buy the warrants.

Judging from the current situation, this is not a wise choice, because whether it is investing in the Amazon online mall, investing in the development of my Facebook company, or other plans, it can bring more returns, and investors have concerns. Very normal. However, just because Apple is not good now, doesn’t mean it won’t be good in the future. The iTunes project gives me hope of success, and I also like the closed ecosystem. "

One mouthful was enough, which made Jobs about to go berserk, and the smile on his face had already disappeared. But the good thing is that since he talked about long-term planning, it means that there is no need to worry about being fired for the time being, because no shareholder will talk to the outgoing CEO about this aspect.

Seeing Ye Dongqing handing something to him, he took it curiously and heard the young Chinese boy continue: "I had a dream when I was very young. The Internet is already good now, but unfortunately it is far from successful enough. It has no impact on people's lives." The impact is limited. I hope to realize my plan through Apple and build Apple into a technology empire that occupies an important position in the world!

That’s why I want to talk to you today. I feel that only through face-to-face communication can you better understand my ideas. The development ideas conceived are all based on reality and combined with available technologies that have already emerged, such as touch screens, universal The PortfolioWall jointly completed by Automobile and Alias-Wavefront personnel, the SmartSkin input system launched by Sony, the HandGear device supporting multi-touch developed by Canadian company DSIDatotech, etc. These can be applied to mobile smart products, and all operations can be completed with fingers, which can increase the size of the screen and reduce the weight. Apple has already made an attempt, Project Newton, but the technology was not mature at the time. In my opinion, it is now Almost mature..."