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Zhang Shuai, the manager of the planning department, talked about advertising creativity.

"President Li, don't worry, let's go back and study it carefully."

"It's too late. CCTV will give us one day. If we can't come up with a plan, we will change to another company."

Li Yaqi said with a cold face: "Give you one day, if you can't come up with a plan, you should be aware of the consequences."

Zhang Shuai's face is ugly.

The plan they reported is already the best plan carefully selected.

It's hard to come up with a better plan, let alone one day, even three days.

Li Yaqi looked at everyone coldly.

"This plan is very important to our company. I hope everyone can brainstorm and come up with a good plan."

Zhang Shuai said with a bitter face: "Mr. Li, this advertisement is really too difficult, 20 seconds is too short, and it is difficult to complete the topic of such a big water saving."

Everyone began to make suggestions.

Some said to make slogans, some said to invite celebrities to endorse.

These proposals were rejected by Li Yaqi.

Li Yaqi was a little worried.

This opportunity to cooperate with CCTV is too rare.

CCTV's requirements are very picky and must make people shine.

Everyone's plan is either too common or has no special features.

Li Yaqi's face became more and more gloomy.

"Mr. Li, CCTV's conditions are too harsh, and it's really too difficult to introduce new products."

Xu Lang also frowned.

Just now, Xu Lang proposed two plans.

One is to ask the star to express the idea of ​​water saving with a piece of music, and the other is the innovation in the advertising slogan.

As a result, both of these plans were rejected by Li Yaqi.

Li Yaqi is on fire.

"Difficult, not difficult what do you want your planning department to do?"

Xu Lang couldn't lift his head after being trained.

New ideas!

Creativity!

There are too many water-saving advertisements, and all TV stations have been badly filmed in recent years.

It's really hard to make new ideas.

And other TV stations have also filmed plans that everyone can come up with.

The meeting place fell into dead silence again.

Everyone knows that Li Yaqi is angry.

Everyone bowed their heads, and did not dare to breathe.

Ye Chen spoke suddenly.

"I have an idea!"

Li Yaqi looked at Ye Chen's eyes.

Ye Chen had just passed two of the annual plan collections just now.

This shows that Ye Chen is very talented in planning.

Xu Lang looked at Ye Chen with a sneer at the corner of his mouth.

Right now, Li Yaqi is getting angry. If Ye Chen's plan is nothing new, isn't it looking for scolding?

Everyone looked at Ye Chen.

Everyone in the company knows that Ye Chen turned out to be just an ordinary employee.

For unknown reasons, he suddenly became the company's second largest shareholder.

Many people were not convinced that Ye Chen suddenly entered the company's board of directors.

There are even rumors that Ye Chen was taken up by a rich woman.

The planning department present are all elites who graduated from prestigious schools.

Ye Chen just graduated from a grassroots school.

So many people are not optimistic about Ye Chen at all.

Xu Langpi smiled and said without a smile: "Ye Chen, now is not the time for grandstanding. The plan that CCTV is looking at is that the elites of famous universities like us can't help it. Don't shame your plan."

Ye Chen didn't care about Xu Lang's ridicule, but he didn't immediately give a plan.

Seeing that Ye Chen hadn't spoken for a long time, everyone began to urge.

"Ye Dong, talk about your plan quickly."

"What kind of idea, don't sell it."

"If it is to change the advertising slogan, I don't need to say anything about asking celebrities to endorse it."

…

Li Yaqi raised her eyebrows.

"What are you urging? Didn't you see that Ye Chen was planning a plan?"

Everyone was stunned.

They didn't expect that Li Yaqi turned out to be Ye Chen.

Xu Lang narrowed his eyes slightly when he saw this scene.

It seems that there is a real hammer, Li Yaqi and Ye Chen definitely have a problem.

Otherwise, why would Li Yaqi reprimand other senior leaders for Ye Chen?

Before everyone put forward a plan, Li Yaqi was just listening, at most two comments.

Now Ye Chen was questioned by everyone, and Li Yaqi actually came out to support Ye Chen.

This is not Li Yaqi's style at all.

Ye Chen smiled faintly.

In fact, the reason why Ye Chen didn't speak was which idea he was using.

With a master planner, Ye Chen has countless advertising ideas in his mind.

Ye Chen understands that this advertisement is very important to Li Yaqi and the company.

Therefore, Ye Chen must choose the best one.

An advertisement suddenly appeared in my mind.

The corner of Ye Chen's mouth raised.

That's it.

This advertisement is an advertisement from other dimensions and has never appeared in this world.

And this advertisement is also a successful case written in the textbook level, and even won many world awards.

Ye Chen read it again and was attracted by this advertisement.

The most important thing is that the advertising time is also 20 seconds, which just meets the requirements of CCTV.

Li Yaqi looked at Ye Chen also very worried.

Because she saw that many people were targeting Ye Chen.

Once Ye Chen's plan is not creative, it will definitely become a target.

Li Yaqi is ready for her husband.

Regardless of Ye Chen's plan, if he dared to attack Ye Chen, he was looking for death.

Ye Chen said: "My plan is like this."

"A father, holding a toddler child, the father let go, and the child walked to the mother not far away."

"The mother opened her arms and was about to pick up the child, but the child fell over."

After hearing Ye Chen's words, everyone was at a loss.

"What are you talking about?"

"What kind of creativity is this? It has nothing to do with water saving at all!"

Zhang Shuai's expression became more gloomy.

Originally, several plans of their planning department were criticized by Li Yaqi, and Ye Chen's plan was even more outrageous.

Other high-level officials were also dumbfounded.

What you want to do is water-saving advertising. Does the child learn to walk have anything to do with water-saving?

A triumphant smile appeared on Xu Lang's face.

He even couldn't help but ridicule: "Ye Chen, your plan is indeed very innovative, but I really want to know what this has to do with water saving?"

Li Yaqi also looked at Ye Chen suspiciously.

How can children learn to walk and save water?

Ye Chen didn't care about everyone's mocking eyes and continued: "The child got up from the ground, and the mother opened her arms happily, ready to welcome the child..."

At this moment, everyone's brows frowned tighter.

It has been nearly twenty seconds since Ye Chen said the filming, but there is no shadow of water saving at all.

Xu Lang couldn't help but said, "Ye Chen, are you wasting everyone's time?"

"Yes, what is your idea?"

"Are you kidding everyone."

The high-levels could not help but began to scold Ye Chen.

Li Yaqi frowned, just about to come out for Ye Chen.

Ye Chen's next paragraph showed a turning point, leaving everyone on the scene dumbfounded.