There is a Problem with This Online Game Planning

Users' credit awareness and credit behavior need to be cultivated.

In many cases, a small operation may cause endless troubles.

Especially for WeChat, a software that is in a period of rapid growth and once hoped to become a national-level application.

certainly.

Borrowing itself, if you say there is no benefit at all, that's not true either.

This is a double-edged sword.

After all, everyone has difficult times, and for an ordinary person, asking him to open his mouth with his relatives and friends, anyone who has experienced it, will probably say that it is a very uncomfortable thing...

However, when the borrowing threshold is too low, the disadvantages obviously outweigh the advantages.

This will cause users to have a cognitive bias on this thing.

Simply put.

It is easy for users to feel that there is no need to pay for this money, or even think that it is their own money.

It is difficult for them to realize that the essence of borrowing is to overdraft the future.

After all, you can get money with just a few clicks.

Many people may not realize how serious it is to borrow money until they can't pay back the money.

Not surprisingly, WeChat will exceed 100 million registered users next year.

There will be more and more in the future.

200 million, 300 million, 500 million.

It's all possible.

And when this number swells to the point that the vast majority of people in the country are using this software, it will be the number one.

The audience of any bank in the country.

Nothing will compare to WeChat.

any bank!

In this case, Weixin has to make a big announcement about the loan...

What does Lin Yao want to do?

Want to go to heaven?

This is also the main reason why Lin Yao doesn't want to get involved in this kind of business.

So at present, most of the competitors are worried that Linmu Studio will suddenly attack again.

That is complete nonsense.

After Lin Yao took a crucial step in WeChat Pay, she has already made the entire business group prepare for an update related only to payment at the end of the year.

There was no intention of getting involved at all.

As for herself, she began to consider using the advantages of Linmu Studio to lay the foundation for the tablet and make Linmu Studio's full-platform games.

"A small game?"

Wang Mang, the person in charge of Conglong Studio, looked at Lin Yao curiously.

"right."

Lin Yao picked up a planning book: "Take a look at this."

Wang Mang took it and opened it.

On the header of the planning book, "Dead Cells" was impressively written.

This is a 2D platform action game.

The painting style looks very old, and the gameplay is relatively simple.

Lin Yao wrote very clearly that this is a soul-like game. Players need to challenge many guards along the way, and explore a huge castle with constantly changing rooms in the repeated cycle of killing and death.

Pigeon with soul.

Probably this is the feeling of this game planning book.

And Wang Mang flipped through the planning book briefly, and the biggest feeling was still the details.

Whether it is a well-designed level.

It is still sharp and refreshing, and the movements are all drawn.

Or game mechanics and content.

It's in the planning book.

under the complement mechanism.

It can be said that everything is in detail.

"This type of game is not large in size. Whether it is the console product department or the PC department, the headquarters basically has no time to spare, let alone the mobile game department."

Lin Yao handed another proposal to Zhang Tian, ​​the person in charge of Xihan Studio: "So, I hope to give it to you, let you make games based on Switch, and then transplant them to all platforms, including the one we will announce soon. Tablet. Of course, it also depends on the type of game, you can start from the traditional game carrier first, and as for the porting, put it at the end.”

Zhang Tian, ​​the person in charge of the Western Han Studio, also reached out to take the proposal.

Also opened his eyes, this game is called "Hollow Knight".

compared to the previous game.

This game is more recognizable, especially the art style.

The game world is also larger.

In the original painting, deep caves, ancient cities and dangerous ruins can be seen everywhere.

"In addition to these two projects, there are two more."

Lin Yao pushed the remaining two proposals in front of them: "Overcooked" and "Death by Daylight", covering platform action, soul system, cooperation, and asymmetric competitive games."

Wang Mang and Zhang Tian looked at each other.

Then immediately put down the plan book in his hand, and picked up the other two plan books respectively.

After a rough reading, they exchanged with each other.

Then, they all showed amazed expressions.

There are really four games, each of which is different.

There is "Dead Cell" which pays tribute to the meat pigeon game, there is "Hollow Knight" with unique art style, "Overcooked" with cute style, and there are... killers and fugitives, in Lin Yao's words, asymmetrical Competitive Dead by Daylight.

The two of them had never even heard of the gameplay of "Dead by Daylight".

But just read the plan.

Can feel interesting.

"How? I hope you don't mind. The project is handed over to you, not to say that your production ability is not as good as that of the headquarters, but that the focus is different."

Seeing that both of them had skimmed through the planning book, Lin Yao explained: "You are not as simple as firefighters, but the main producer of the first-party game of Linmu Studio."

"Boss, don't make fun of us."

Wang Mang and Zhang Tian looked at each other again, and then said: "We don't have any opinions on this, it's better to say that you gave us a chance, we are already very happy, there is still a gap between our production capabilities and the headquarters, we compare this to Everyone knows... We will definitely play a game like this with a 200% attitude."

"Well... Actually, there is no need to exaggerate so much."

Seeing the sullen faces of the two, Lin Yao felt a little embarrassed.

In fact, she has already prepared to do these projects.

But have been unable to find time.

Woods Studio HQ is too busy.

"Then let's make sure. Long Studio is in charge of "Dead Cell" and "Death by Daylight", and Xihan Studio is in charge of "Hollow Knight" and "Overcooked". You directly contact Zhong Xiu."

Lin Yao thought for a while, handed over the plan to the two of them respectively, and changed the topic at the same time.

The two took it solemnly.

The moment you get the proposal.

Both of them had a vague premonition.

That is - after this independent production, my own studio may really usher in a qualitative change!

After all, this time, the Forest Studio headquarters will not provide any support.

Unlike the previous masterpieces, in fact, it is mainly contributed by the headquarters of Linmu Studio.

Wang Mang and Zhang Tian left complacently.

Lin Yao watched the two leave and smiled slightly.

In fact, she also hopes that the two studios can transform.

to be honest.

There must be a gap between the production capabilities of the two first-party studios and the headquarters, otherwise they would not always be a supplement to the headquarters, and would only be responsible for certain individual functions of the game, acting as a second hand.

But this.

Lin Yao couldn't speak.

emotionally.

She didn't want to say that either.

"I always had that dream like my daddy before me..."

Lin Yao watched the heads of the two studios leave the office, while humming softly, she straightened her waist and tied her ponytail again.

Then.

Just let it go.

The knock on the door rang again.

Zhong Xiu and Xi Qianyu, the person in charge of the marketing department, walked in together.

"Lin Yao, you really want me to go to North America?"

As soon as you enter the door.

Zhong Xiu spoke, with a look of disbelief.

"if not?"

Lin Yao flicked her high ponytail lightly, and then said with a smile: "Didn't you say that open world games like Grand Theft Auto are not easy to make? If there is no reference, then you can go to the real city for reference."

The Grand Theft Auto series, except for the previous ones.

In the latter part, the game maps are all based on the replicas of real cities.

Although Lin Yao and the completion mechanism can make the plan extremely detailed.

But there is something.

It's really hard to understand without seeing it with your own eyes.

Lin Yao remembered.

for a while.

Many players even suspect that in Rockstar's project team, there is really someone who robbed the bank...

Because of some slang, some culture, it is really too detailed.

certainly.

This time Lin Yao didn't ask Zhong Xiu to experience those black jobs in person.

Just let him experience the city.

It just makes him more confident in the biggest game project of the PC department of Linmu Studio.

Zhong Xiu hesitated for a moment, and said, "This... it should be more appropriate for you to go?"

"I don't really want to leave Pengcheng, and when the time comes, you will be the front line of game production. What should I do? That's fine, that's the decision."

Lin Yao shook her head: "You can go with Ms. Xi this time. You can ask the staff of the North American branch to assist you, and then go shopping around the places you are interested in."

"By the way, why did Miss Xi go to North America?"

Zhong Xiu glanced at Xi Qianyu next to him, a little curious.

"Business negotiation."

Lin Yao replied casually: "You shouldn't have to worry about the issue of character authorization."

"The project in the host department?"

Zhong Xiu asked curiously.

"Yes." Lin Yao nodded.

"..."

Zhong Xiu didn't ask any more questions.

This time, the two product departments of Forest Studio have an unprecedented project.

He still understands, after all, he himself will be responsible for one of them.

And got Lin Yao's exact answer.

He was obviously excited.

next.

The two of them chatted with Lin Yao carefully about the details of this business trip, and then they left together.

Lin Yao watched the two leave again, then stood up, facing the floor-to-ceiling windows, raised her hands, and stretched vigorously.

Watch the scenery.

Relaxed a little.

Lin Yao sat down again, thought for a while, and opened a new document.

Both the PC department and the console department are working hard for the next blockbuster game.

The mobile game department should also prepare.

The card drawing mobile game is just an appetizer.

The current mobile game market has entered a period of rapid development, and it is time to release a game to establish a position for Linmu Studio.

As for what to do.

Lin Yao thinks...

MOBA mobile games are a good choice.

...

The two main product departments within Linmu Studio are preparing for two unprecedented game projects.

Although the project was approved, the purpose was somewhat impure at the beginning.

For example, Grand Theft Auto in the PC department also carries the important task of promoting and publishing output for mobile phones.

But when the project started, the first goal of everyone, including Lin Yao, was to make a good enough game.

Whether it is a mobile phone or WeChat payment.

In fact, none of them affected the main business of Linmu Studio.

certainly.

The actions of the product department of Linmu Studio did not affect other projects of Linmu Studio.

Now Linmu Studio can really be called a group...

Since WeChat updated the cartoon mode.

Compared with the first major version update, the increase rate of WeChat users has reached a new level.

Because it is really convenient.

Moreover, after the spread effect came out, the growth rate of new users has not declined.

At present, instant messaging is a proper incremental market.

The growth rate of the group is an exaggeration.

It was at the same time that Zhong Xiu and the others set off for North America.

The number of registered users of WeChat has exceeded 60 million.

foreseeable.

Wechat registered users will exceed 100 million next year, which is a certainty.

This is the first instant messaging software in China with users reaching this level.

real.

WeChat has soared to the point where other competitors can't even see the taillights.

And this is undoubtedly desperate for those competitors in the mobile payment market and WeChat Pay.

Because of the payment system of Linmu Studio, it is deeply bound to WeChat.

And that means.

When their instant messaging software adds a user, WeChat Pay adds a user.

This increment...how could it be possible to beat it?

Tianhu chat can't even see the rear of the car, right?

The high growth of WeChat.

Really enough to make all competitors despair.

Many third-party payment institutions that originally wanted to imitate WeChat and combine instant messaging and mobile payment have given up such an idea because of the rapid expansion of WeChat.

Instead, it began to develop in the direction of financial integration tools.

Simply put.

Weaken the function of platform communication.

Instead, it will be used as the direction of payment software and online financial tools.

Even Tianhu has vague signs of this.

They no longer imitate WeChat and only do simple wallet functions.

Instead, a lot of financial instruments are stuffed into it.

Such as borrowing and borrowing with a different name...

There are also extremely small loans and the like.

There is also a good name, called pocket money.

The common feature of these small loans is that the borrowed money is very small, but the interest rate is almost skyrocketing.

Probably because the principal is not much.

Users feel that the repayment is much faster.

But the pieces come together.

The benefits are also huge.

Tianhu Chat launched these products, but Mou Feng actually opposed it.

But it didn't work.

Because the profits are really huge.

And everyone does it, why doesn't Tianhu do it?

Linmu Studio doesn't do it either?

Who knows what they're up to?

The composition of Tianhu's board of directors is inherently complicated. When the interests of a project can be described as huge profits.

Mou Feng's objection was meaningless.

To some extent, it can also be said to be a chain reaction.

and.

Probably because they are willing to invest heavily in publicity.

These competitors no longer imitate Linmu Studio, but are running in the direction of financial tools.

The development turned out to be pretty good.

Because borrowing money is really easy.

And desire.

Everyone has...

but.

Because of the mobile payment market, the vast majority of users are still on the WeChat of Linmu Studio.

So even if the competitors are developing well, most users still trust Linmu Studio's WeChat.

I am still a little wary of other third-party payment institutions.

Therefore, most users still approach these things with a cautious attitude.

Unless Linmu Studio also issued a similar loan.

They might be able to touch with confidence...

And this is why Lin Yao is unwilling to touch these things...

real.

According to the current good reputation of Linmu Studio, it can really allow countless users to overdraw the future with peace of mind...

This is really... horrible.

And probably because Weixin did not enter the market, the market barely stabilized, and did not run wild all the way like a wild horse.

but.

This also makes Weixin, in the eyes of countless financial institutions, exudes a tempting aroma, and everyone wants to take a bite...

after all.

Those third-party payment institutions of average size can bring such huge benefits.

What about cooperating with WeChat?

They are the biggest traffic entrance!

How many customers can they bring in? How much profit can it bring?

As a result, countless financial institutions approached Linmu Studio again.

cooperate!

Must cooperate!

Even if you give Qian Linmu Studio to facilitate cooperation.

no way.

The benefits are really huge.

It can be said to be huge profits!

When the benefits of a matter are completely visible.

Everyone wants to get involved.

even.

The Fujian merchants in Lin Yao's hometown, headed by Lin Bing, all united and contacted Lin Xi.

The appeal is simple.

It's just to pay, and I want to get involved and make money together.

But Lin Xi didn't tell Lin Yao about this for the time being, but let Zhang Youjie go back to deal with it.

And this also leads to a situation.

That is, the financial institutions with a lot of money are all chasing Linmu Studio.

And some small third-party payment institutions.

Borrowing is fun.

But no money.

Many financial institutions look down on these small third-party payment institutions.

Then.

These third-party payment institutions set their sights on the money in the hands of users...

This cheating thing of P2P was born.

and.

develop faster.

Because the interest rate they offered at the beginning was really too tempting.

It's completely at the level of inducing crime.

And this is no longer a third-party payment institution.

It is a complete intermediary service platform.

and.

This mode is applied.

Immediately caused many third-party payment institutions to imitate.

Even some relatively large third-party payment institutions have imitated.

After all, for the platform, it seems that there is no harm at all.

Sky Fox even wanted to.

But Mou Feng strongly opposed it, and made it clear that there was a great risk of violating regulations, which made other members of the board of directors give up their thoughts.

The emergence of P2P immediately made the already chaotic mobile payment, or more precisely, the recently emerging mobile financial market, even more chaotic.

Some official media have reacted and started to issue relevant reports.

But at the beginning, the wording was more rigorous, not too critical, but objectively stated the current chaos in this industry.

For example, there is no entry threshold, and the platform can be established without any qualifications.

And these will certainly not affect the entire market.

The entire market is still developing abnormally.

In addition, the end of the year is approaching... the timing is delicate, and the development is really very fast.

Lin Yao also noticed this situation.

In fact, she was also quite helpless.

Although she knew what this would lead to, she couldn't change it.

but.

As the pioneer of the third-party payment platform, Weixin has not made relevant actions in this regard, which obviously has attracted attention.

late november.

Lin Yao received an invitation.

INVITATION FOR INTERVIEW.

After Lin Yao hesitated for a moment, she agreed.

And this interview was sent out on the last day of November.

Lin Yao didn't show up, it was just a text interview.

And in the interview.

She made it clear that WeChat Pay will not involve financial lending either now or in the future.

In addition, he also briefly talked about the problems existing in P2P, such as the lack of supervision of the source of funds, the difficulty of investigating responsibility for breach of contract, and the great risk.

Overall, it's not good.

This report is quite powerful.

After all, Lin Yao is the person in charge of Wechat developer Linmu Studio.

Users still trust this software.

The release of this report is equivalent to pouring cold water on the entire industry.

certainly.

This also made many WeChat competitors very dissatisfied.

Swear.

Even ridiculed Linmu Studio.

The person in charge of a certain platform called Fudaibao also publicly stated that Linmu Studio just missed the opportunity and regretted slandering the entire industry...

They are obviously to help SMEs and individuals in need!

This has also been generally recognized by the industry.

What Linmu Studio laughed at us for having few users, and I laughed at them for making less money, and other jingles came out...

Lin Yao laughed out of anger.

but.

This state of affairs did not last long.

soon.

Linmu Studio has welcomed a wave of heavyweight guests...

Lin Yao was a bewildered guest.

And after the reception, the third day.

The second wave of guests came.

More heavyweight this time.

The one from the day before yesterday was from the city, but this time it’s not just from the city.

And when they came to Linmu Studio, in addition to reviewing, they also specially chatted with Lin Yao for a long time.

After sending these guests away.

Lin Yao scratched her face and didn't come back to her senses for a long time.

On the contrary, Mu Wanqing next to her was the first to ask in a low voice: "Lin Yao...are you considered a think tank now?"

"...Do you think I look like this? And I'm a private business owner, so I think too much."

Lin Yao came back to her senses and gave her a blank look.

It doesn't seem to be a trick, the throat is fine, but the nose is soaring, it should be a cold, but there is no way to detect it, and I am not sure, forget it, just treat it as a cold, I hope it can be relieved as soon as possible...