There is a Problem with This Online Game Planning

August 20th.

The new version of WeChat is officially launched.

In fact, when this version was disclosed, countless users expressed their expectations.

after all. When a piece of software has more than 10 million users.

The qualitative change has actually begun.

Many colleagues may not have reacted yet.

I thought it would be easy for a mobile app to break tens of millions.

This is also the current popularity of mobile applications, especially mobile games, which gave them an illusion.

But actually.

At this stage, Future S1 is so hot that the shipment will be close to 20 million.

The Jiaming Alliance has more users, but there are only about 200 million smartphones that can run WeChat.

This also eliminates many users who are unwilling to try early adopters, and even if they use smart phones, they cannot adapt to WeChat because of their early age.

And now.

WeChat has 30 million registered users.

It can really be said to be half a national-level application.

This level of application.

It is still a communication software that the user may have to open every day after downloading and using it.

A small version update may attract a lot of attention.

Not to mention such a big version update with such fanfare.

With so many users, even if only one out of ten people expresses their views, it is a huge voice.

so.

On August 20, when the new version of WeChat was officially launched.

Just been online for an hour.

On the hot search, the topic of wechat appeared.

And people discussing it are everywhere.

Social media, forums, player communities, and even various WeChat groups, Tianhu chat groups.

You can see the discussion.

This really exceeded the expectations of many Linmu studio colleagues.

Probably because the number of registered users of WeChat exceeded 30 million too quickly, so fast that everyone ignored it. What an exaggerated number this is.

And in the new version of WeChat.

The strongest user experience, of course, is the function of making friends with strangers.

This function did not have a good reputation in Lin Yao's previous life.

Even in the later stage, it is completely a dispensable function.

However, when this feature first launched, it was really popular.

In the beginning, on the communication software, most people were looking for someone to chat with.

Because most users don't have many friends, this is impossible.

In the development process of communication software, even WeChat, not everyone can accept it immediately.

Everyone's acceptance of new things is different.

Maybe many early adopters downloaded WeChat and thought it was really useful, but they were the only ones using it in their social circles.

Do not doubt.

This situation is normal.

In this case, 'LBS social networking', that is, the social needs of location-based services, was born naturally.

The circle of friends around me does not use WeChat.

However, with the advancement of the mobile Internet, online life is no longer limited to the PC side, and people can surf the Internet in every location.

Naturally, some people will want to find someone to chat with at the far end, or nearby.

This is the most fundamental need in human nature.

Although some people do use this function with dissatisfaction.

However, this is not a problem of the function itself, but that each user uses the function for a different purpose.

This function cannot be killed with a stick because of this.

And now WeChat is here.

The situation is actually the same.

Users also face the problem that there are not many friends and the chat activity is not high.

At this time, a function of making friends with strangers such as "shake" is launched.

An instant hit!

How popular is this feature?

A large number of users who didn't intend to download WeChat directly ran to download the app instead.

On the day when the new version was released, the number of users went up immediately.

This is another benefit of this feature.

That is... many potential users feel that if they download this software, they can chat even if there is no one around them with whom they can chat.

This has a great impetus to the dissemination of software.

And except for this feature.

In the new version of Weixin, there is another change praised by colleagues, that is, the open interface of Weixin.

at present.

Users can directly share music, news, food, photography and other news content with friends from third-party applications.

For example, if a user hears a good song on the Sizhu Yueting platform, he can share it with his friends directly.

certainly.

There are very few scenarios where this function can be used at present. The main reason is that there are few applications supported by Jiaming Alliance. Future S1 is better. After all, Weixin only has an open interface. Whether it can be shared quickly or not depends on the efforts of other software.

However, currently on the Future S1, the applications that support this function have a very good experience.

Many software developers are also happy to provide support for this sharing function.

Because this is a natural channel of communication!

And this WeChat update.

There are many other updates, large and small.

Needless to say, such as Emoji expressions and custom chat backgrounds.

Users are pleasantly surprised.

compare to.

On the contrary, the official account function and the QR code social mode.

For the first time, there was no big disturbance.

The former, many ordinary users feel that it is not necessary.

As for the latter, it will take some time for users who are accustomed to inputting the other party’s WeChat ID to add friends to feel that it is easy to use.

What also failed to make waves was the overseas version of WeChat, which was the first to go overseas.

This is mainly due to the low shipment volume of the overseas version of Future S1.

but.

Now that there are no waves, it doesn't mean that these functions don't exist.

They're there, they've always been there.

Users will one day find out what this really means.

In fact, on the day when the new version was updated, some smart people...discovered what the big killer of the official account means.

...

the other side.

Peers also discovered the benefits of socializing with QR codes earlier than users.

For example, Mou Feng of Tianhu.

"You open your QR code."

Mou Feng picked up his Future S1 and signaled Li Guangsheng to open his QR code.

Li Guangshang did so, and then raised the phone.

Mou Feng directly scanned the QR code with the camera, and then looked at the page of adding people that quickly popped up, slightly startled.

"How about it?"

Li Guangsheng looked at it with his head, then he was slightly startled, and sighed: "Is it coming out?"

"...Yes, it's coming out."

Mou Feng nodded slowly, then exited the page for adding friends, and opened his QR code again.

The technology of QR code is actually nothing new here.

To put it bluntly, a two-dimensional code is to use several geometric shapes corresponding to binary to represent textual and numerical information.

Then it can be automatically read by image input device or photoelectric scanning device to realize automatic processing of information.

This is an open coding technology, without any patent and copyright disputes.

Mou Feng had also heard of it, and even had contact with it.

But this thing has always been used here in the fields of transportation and postal logistics.

It is generally used to facilitate the staff to track the transportation, distribution and management of goods.

He never thought that this thing could be used to add friends...

It can be so smooth!

Actually.

This stuff comes with the rewards of the mobile payment system.

Lin Yao didn't think of it at the beginning, and thought it would be re-developed.

But I didn't expect it to be here too.

At the beginning, he said that he would use QR codes to build a new social system.

Zhong Xiu was dumbfounded.

Because he didn't respond.

Not to mention Mou Feng.

However, even though I used it for the first time, I was amazed.

But Mou Feng looked at his QR code, thought about it carefully, and thought it was reasonable.

QR code, isn't it just a coded way to store information?

Just stuff the user's ID, and its attached avatar, nickname and other information into the QR code, express it through the QR code, and then automatically process it and jump to the interface of adding friends...

Before.

The hardware performance of smartphones is generally low, and scanning codes has high requirements for mobile phone pixels, processors and other related components.

Probably not yet.

but.

The times are different now, even the smart phone of Jiaming Alliance can perfectly do this job...

"hiss……"

Mou Feng suddenly gasped.

Vaguely realized something.

Although he does not have the overall perspective like Lin Yao.

But at this moment, he did see a possible future.

"What are you thinking?" Li Guangsheng asked immediately after seeing his reaction.

Mou Feng was about to explain.

But suddenly.

Secretary Li Guangsheng's voice came through the open door of the office.

Passed in.

"Sister Li, have you changed to Future S1? Add a friend."

"Okay, what's your WeChat ID?"

"No, you can just open 'Scan' and scan it directly at my QR code...Look, it came out, this is me."

"Wow, so convenient?"

"..."

Mou Feng and Li Guangsheng turned their heads together.

Completely listened to the conversation outside the door.

then.

"That's what I was thinking about!"

Mou Feng suddenly turned around, looked at Li Guangsheng, and said solemnly: "I have a hunch! Next! The QR code will be an important entrance to the mobile Internet!

Linmu Studio's sense of smell is really too sensitive! QR code! Really a genius idea! We must follow suit! We also want to add a scan function in the app! "

"……I see."

Li Guangsheng was stunned for a moment, and then he reacted instantly.

In fact, it's not that he understands...

About mobile games.

Mou Feng asked him to follow in the footsteps of Linmu Studio.

Then, Tianhu made a lot of money directly.

Now.

Mou Feng asked him to follow the footsteps of Linmu Studio again, and he subconsciously wanted to do the same.

It's kind of a stress response...

Mou Feng said to keep up with the pace, and Linmu Studio is doing it again.

No matter what... imitate first and then talk, that's right!

this moment.

His idea is that simple.

It’s really crossing the river by feeling the forest studio...

And after speaking, he immediately left the office and found someone to take charge of the matter.

Mou Feng watched Li Guangsheng leave, then looked down at the QR code again.

Lost in thought.

He vaguely felt that things were far from that simple.

But he really can't think of more...

...

Tianhu has been whipped by Linmu Studio for so long, and has become the company with the fastest response.

And most of the other peers, who discovered the QR code function, just discovered it.

Even many high-level colleagues in Linmu Studio didn't respond as fast as users.

August 21st.

Shake and other functions.

The freshness is still there though.

But more users noticed more content in the new version.

Among them, the new QR code social mode is included!

You only need to send out your own QR code, and you can add friends?

This is too convenient! ?

As more and more users spoke, more and more users noticed this feature.

QR code identification function.

It has completely overturned the complex operation of adding friends in the past, such as inputting account numbers, nicknames and other information in the search, and then performing search operations. It has realized adding friends with one scan, which greatly facilitates the use of users.

So soon.

The relevant heat began to ferment rapidly.

The QR code became popular in one day!

At the same time, Weixin relies on its huge user base and the advantages of being really easy to use, so that the QR code is instantly accepted by all users!

At this moment, the user discovered that making friends can be so easy and free.

Just a simple sentence to add a friend.

Then open the QR code and you're done.

And also on this day.

WeChat’s daily user growth has officially jumped to 100,000.

One hundred thousand registered users a day!

Then the second day, the third day, the fourth day...

Even increase instead of decrease!

when this data is disclosed.

It took many people to react.

What exactly does the QR code function mean.

In fact, it is not just a QR code.

Shake, official account, open interface, Emoji expression, custom chat background and so on.

These are for many people who have not reacted.

It was supposed to be just a software update.

Although easy to use.

But also just an update.

But at this time.

100,000 users grow every day!

This tm is different...

Many people realized that WeChat now has 30 million registered users!

In this way, 100,000 per day will continue to grow.

When is the head?

Fifty million...or a hundred million?

Communication software with 100 million users...

hiss.

Is this just a simple communication software! ?

Think about it.

finally.

Many people have come out of the illusion that the mobile terminal is hot recently, and also from the rapid growth of WeChat in a short period of time, thinking that this is nothing special.

Admit one thing.

The emergence of WeChat has indeed subverted people's lives.

Its rich social functions, easy to use, and feature-rich features.

Indeed, it has achieved an almost monopoly position in social applications!

Monopoly!

Among the social applications, the only one that can still be used may be a Tianhu chat.

But this one can fight, just like a three-year-old kid fighting a top boxer.

It is indeed possible to fight.

But even if the kid tried his best, he probably couldn't make the top boxer move a step, right?

A monopoly social software.

A game company whose revenue is a block away from the second place.

Fuck! ! !

Unknowingly.

Linmu Studio, a game company, seems to have become a technology giant...

certainly.

Most investment banks in the industry already have an accurate understanding of this fact.

Linmu Studio is indeed not just a game company, but a technology giant.

Their path of transformation and growth is legendary.

What's even more outrageous is that they are still in the transition period, allowing the original game business to maintain a consistent high-speed growth.

This is the most outrageous.

And this is also the reason why Linmu Studio's game competitors, as well as players, feel that they have become technology giants without knowing it.

Because it is really too fast.

Everything is too fast.

It's business as usual in the gaming business.

Then.

WeChat suddenly appeared, and then monopolized it.

Now, in many player communities, players are starting to estimate Lin Yao's worth again...

They have a hunch.

their spiritual wives.

This year's ranking on the rich list will surprise everyone!

Investors are more concerned about what WeChat, an application with more than 30 million registered users and increasing by 100,000 every day, will bring to Linmu Studio.

Even many investors hope that Linmu Studio will take it out for financing alone...

Yes.

YouMedia’s financing comes first.

Investors now hope that Linmu Studio will come again.

You don't want us to meddle in the game.

OK.

Other projects can be financed.

We are willing to invest money.

Even YouMedia's new shareholders have such thoughts, and even try to find out Zhang Youjie's tone.

It made Zhang Youjie quite speechless.

As for Linmu Studio, Lin Yao certainly had no idea of ​​financing.

A phone is a phone, and software is software.

These are two different things.

but.

Linmu Studio demonstrated to all investors what WeChat, an app with more than 30 million registered users, will bring to Linmu Studio...

On this day at the end of August.

WeChat has undergone a minor version update.

Fixed some bugs, and officially added the official news function.

The so-called official news is to push the hottest news to users every day.

And when this function is launched, the news pushed on the first day is all news from the official media.

But the next day.

In addition to pushing news from the official media, Lin Mu Studio also promoted the multimedia project "Resident Evil" on the most conspicuous headlines...

Users, just open WeChat.

You can see the information about "Resident Evil" on the news account.

[The whole world will be infected! 】

[The first preview of "Resident Evil" was revealed, and Lu Xiu voiced the heroine Rebecca. 】

And click in.

You can directly see the preview of the movie version of "Resident Evil" issued by Linmu Studio.

In advance.

Except for the pictures announced at the e-sports festival.

Also announced for the first time inside the train and actor Billy Cohen's picture.

The entire promotional film is full of suspense and horror.

Especially at the end.

When the classic look-back lens of Resident Evil appeared in the movie.

It left a deep impression on all audiences.

And this is also the first time that Linmu Studio has published its own works on WeChat.

effect...

Too good to explode!

The main reason is that WeChat users open the software every day, and the official news function is very fresh.

Suddenly I saw the words 'the whole world will be infected'.

Then click in and see the exquisite CG picture.

Click on it again.

Another promotional film full of suspense and horror...

No one will be impressed by this.

originally.

The multimedia project "Resident Evil" is only well-known among players.

After all, the debut was at the e-sports festival.

but.

The WeChat announcement was made.

Countless ordinary people also know.

This makes "Resident Evil", which was originally defined as a fan movie, instantly become a popular movie, and it is still a popular movie.

Because of tens of millions of people.

Whether to watch a movie or not is another matter.

But at least.

They all know that there is a movie called "Resident Evil" coming out soon...

this moment.

The power of WeChat is fully revealed.

Those who know a little bit about the inside story, after calculating the cost of publicity and distribution saved by this movie, they all took a deep breath...

certainly.

In amazement.

This also brought another topic to the forefront, that is——Weixin... Is it suspected of monopoly?

It is clear.

Some people don't want to see a big killer like WeChat in the hands of Linmu Studio...