There is a Problem with This Online Game Planning

December 21st.

afternoon.

After a few days of rest, the e-sports festival started again.

But even an event like esports...can't dampen the enthusiasm of the players, the enthusiasm for the new game "Call of Duty: Modern Warfare 2".

If we say yesterday, most of the first batch of players who cleared the game were those who had played the previous game, had an FPS foundation, and had time.

So today, the players who pass the level are the vast majority of ordinary players.

Maybe it was because they saw the advertisement of the E-sports festival, maybe it was because they saw overwhelming praise yesterday, maybe they had heard the name of this game series and wanted to try it, or maybe they just wanted to follow the trend.

In short.

The reasons for these players to buy games are various. They are not "game fans" of Linmu Studio, but there are many of them.

And most of them didn't get into the game right away, maybe because they didn't have time, maybe because they were used to the happy hour at night, or they just bought the game that night after seeing the game's good reviews...

But the time came to the next day.

After a morning of hard work.

These players have basically cleared the level.

And these players, after clearing the level, became the second wave of craze!

With their additions.

The speed at which the popularity of the game snowballs... can be described as horror!

Although, this place is not as exaggerated as Lin Yao's previous life. When a game becomes a hot spot recognized by the public, everyone will chase it for popularity. For example, the price myth of "Fitness Ring Adventure" created by the special environment and the pursuit of the public, and the traffic myth of "Animal Crossing Friends Club"...

And games like "Call of Duty: Modern Warfare 2" are not like the above two games, they are extremely social and topical.

But this is not the ancient times after all. In fact, the Internet here has caught the tail of the traffic era.

So the speed of information dissemination is not slow.

"Call of Duty: Modern Warfare 2" has nearly 9 million pre-sale sales, which means that 9 million players have entered the game.

Even assuming that the vast majority, 70% of the players did not come out to speak out, then the remaining 30% of the players will still have a terrifying traffic of 2 million.

So many people, after playing the game, came out wave after wave to speak for the game.

One can imagine how big the impact will be.

yesterday.

The game growth data predicted by Mu Wanqing is already very bold.

But it turns out.

She is still reserved.

Last night was just the beginning.

All day on December 21st.

The popularity and sales curve of "Call of Duty: Modern Warfare 2" are steadily rising.

It didn't stop or drop all day.

The high popularity of this game even affected the e-sports festival.

Because there are too many players discussing the game.

Fortunately, the e-sports festival does not have competitions all day long, but there are two games in the evening, leaving enough buffer time for players.

Otherwise, the water will really flood the Dragon King Temple.

And it was late at night.

With the game on sale for more than 24 hours.

Players who have cleared the level break through again!

The game's sales growth rate and influence have also reached its peak.

In China, the live videos of various games began to kill the charts, and the number of comments on several levels that impressed the players exceeded 10,000.

And overseas video platforms.

[If it's not finished] The last backstab scene, and the penultimate level [Today] Price's monologue.

Just uploaded it not long ago.

Less than twenty-four hours.

It easily broke through two million.

Players from various countries and regions cried together in the comment area.

The media and players together create momentum for the game.

In the end, the popularity of this game reached an unprecedented level.

Colleagues in Linmu Studio gritted their teeth with envy when they saw this.

But there is no way.

Their game is really good...

They can only try to accept this fact.

And it turns out that a lot of people are doing just fine.

But just when most of the peers accepted this fact...

A more explosive news.

was let out.

The second day after the game was released, it was late at night.

["Call of Duty: Modern Warfare 2" has become the number one selling game in the world in recent years, and the global sales of the game are expected to exceed 4.2 billion (approximately 640 million US dollars), officially becoming the world's largest entertainment product sales. The most successful case. 】

Just a game!

Just over a day has passed!

Earn 4.2 billion madly!

Everyone gasped when they saw the news.

But what they didn't know was that this data was not disclosed by Linmu Studio itself.

It was sent by a famous NPD analyst.

It's half guesswork.

But it is such a data that is completely unsupported by official data.

But no one doubted.

Even... the players thought it was quite reasonable.

Because there are really too many players.

Overseas, domestic, and every country and region are exploding.

Even colleagues feel reasonable.

It's just...too much impact.

Whether it's overseas counterparts or domestic counterparts, it's the same, they are all shocked.

With less than ten days left...it will be the new year.

There are only ten days left in tm.

You give everyone such a surprise?

sky fox.

Mou Feng looked at the number 4.2 billion with a wonderful expression and a lot of thoughts.

at last.

all his thoughts.

It all turned into a sigh: "Online games, stand-alone, and now there is such an explosive series... Then they can really make money lying down! Fuck! I'm getting more and more suspicious now! Are they Really optimistic about the mobile phone market!"

...

December 22nd.

The third day of the game "Call of Duty: Modern Warfare 2".

The game's sales curve has finally slowed down.

But the impact of this game is far from over.

Forest studio.

As soon as Lin Yao came to the company, she was attracted by the distance before she had time to enter her office...

not far away.

Zhong Xiu's position was surrounded by a group of people.

And Zhong Xiu himself was standing on a chair, and next to him was Li Xiyao, the person in charge of the "Call of Duty" series.

"Everyone look at me!"

"I make an announcement."

The top of Zhong Xiu's head was shining under the light of the incandescent lamp, and he shouted something to attract the attention of others. He stretched out his hand to hold Li Xiyao's wrist, and raised his arm solemnly.

Then, like an award, solemnly said: "We are the first! We are the champions!!"

"..."

Zhong Xiu is very serious.

But the onlookers didn't give much face...

"I thought the boss was going to call me an idiot, boring!"

"Indeed, I thought the boss sacrificed his head to light up Li Xiyao, what else is there to say, that's all?"

"I want to see the blood flow like a river!"

"..."

Several staff members began to tease Zhong Xiu.

Zhong Xiu's face slowly turned red, and he began to speak some difficult words.

What about 'will you talk', 'can't you show some face when you are so happy' and so on.

beside.

Li Xiyao felt ashamed.

Kai is struggling to think about it.

Struggling and struggling, he saw Lin Yao who was looking at him with a funny expression not far away.

Then, he got even more excited.

"Fuck, it's so embarrassing! Let go of me! Don't take me with you..."

Zhong Xiu also noticed Lin Yao at this moment.

He looked in the direction where Lin Yao was, his eyes lit up suddenly, he clamped Li Xiyao's hand tightly, and then shouted again: "We are number one! We are the champions!"

this time.

The staff followed Zhong Xiu's gaze and saw Lin Yao.

Finally gave face.

Mainly to shout at another person.

So, the final scene became—they looked at Lin Yao together and shouted the same sentence.

"We are number one! We are champions!"

Lin Yao stood at the door of the office, dazed, she didn't expect to see herself while watching the excitement...

Then, after being stunned for about three seconds, she came back to her senses and said, dumbfounded: "Crazy..."

Say it.

Lin Yao flicked her ponytail and walked directly into her office.

No longer pay attention to the booing crowd.

Also, in the office.

Mu Wanqing was watering the green plants on Lin Yao's desk, when she heard the sound of the door opening, she turned her head, and smiled gently, "Have Zhong Xiu and the others not finished their fuss?"

"Um."

Lin Yao nodded, opened the chair and sat down, and said with a smile: "But don't worry about them, it's good to be full of energy..."

"Okay... by the way, there is something I want to tell you."

Chatted a little bit.

Mu Wanqing put down the small watering pot, and suddenly said seriously: "Have you read the data given by that analyst yesterday?"

Lin Yao asked curiously: "I've seen it, what's the matter, is it very different from the actual situation?"

"It's not that big, it's even close."

Mu Wanqing shook her head lightly, then said with a smile: "He is indeed right, "Call of Duty: Modern Warfare 2" is currently the most successful case in the sales of entertainment products in the world! So early this morning, the marketing department Come up with a plan, or just really apply for a Guinness World Records, and it just so happens that the editor of the game version of the Guinness World Records also contacted us."

"Oh? To build momentum?"

Lin Yao showed a surprised expression, then thought for a while, and said, "Okay, then let the marketing department do it."

That's fine.

Not just the product department.

As the scale of the entire forest studio grows larger and larger, it has matured.

"Okay, then I'll talk to Xi Qianyu later. In addition, there are several interviews with game media..."

Mu Wanqing just started.

Lin Yao knew what she wanted to say.

She was also prepared.

The game is so popular, what should come will always come.

So, she directly replied: "Let Li Xiyao and Zhong Xiu show up. Anyway, they seem to have endless energy now. Let them come out for the main interview. I can also participate, but I will only make the final summary and talk about some cars. Talking about things like that..."

"But they are not the ones people want to interview."

Mu Wanqing was a little dumbfounded.

Lin Yao puffed out her chest, and said confidently: "One of them is the person in charge of the PC department, and the other is the person in charge of the game. They don't want to be interviewed. Do they still want to interview me?"

Mu Wanqing: "..."

...

"Call of Duty: Modern Warfare 2" was a huge success.

The staff of Linmu Studio are very happy.

There was even a scene of "we are the first" during working hours.

But that's all.

I had a little fun for a while.

What should everyone do.

At most, it's a few words about the game between exchanges.

Far from staring at it like a player.

The same goes for Lin Yao.

After all, it's the end of the year.

Although the popularity of "Call of Duty: Modern Warfare 2" is high, its influence is great.

But the game of Linmu Studio is far more than just a "Call of Duty"... Not to mention online games, there are many products in the backlog to be announced next year.

really busy.

Therefore, the joy brought by "Call of Duty" can only be temporarily suppressed and slowly digested.

In the office.

After watching Mu Wanqing leave, Lin Yao took a little time to sort out the upcoming game release plan and review the progress of the mobile phone project.

also left the office.

Went to the newly established mobile game department. Found the person in charge, Kang Yi.

"This is the official test version."

Kang Yi chatted with Lin Yao, and after learning about her purpose, he opened the beta version of "Hearthstone" without any nonsense.

Lin Yao looked at his screen, and then realized that his desktop had changed, replaced by a soldier wearing a skull-patterned mask.

It's the character Ghost from Call of Duty.

"Do you like this character?"

Lin Yao saw the desktop and asked casually.

Kang Yi was stunned for a moment, and then realized that Lin Yao was asking about the desktop picture, and immediately complained: "I like it, so after I finished playing the game yesterday, I felt bad..."

Seeing his expression, Lin Yao couldn't help laughing, and immediately changed the subject: "Let's talk about Hearthstone."

"...The overall degree of completion is already very high, and now it can be tested online, if it is limited to the PC side."

Kang Yi also just complained, and when he heard what Lin Yao said, he immediately brought the topic back: "But the problem is the mobile phone, and the special effects need to be optimized to a certain extent, otherwise the mobile phone will be too laborious, and heat dissipation and smoothness will become problems. , especially legendary cards like Deathwing, one or two is fine, but it’s really too much for mobile phones. And this doesn’t take into account the situation of subsequent expansion packs.”

"You don't need to think too much about the special effects of the cards in the subsequent expansion packs, just do it as usual."

Lin Yao shook her head: "The speed of technological development will far exceed our imagination, so don't worry too much. As for the current special effects... it is indeed a problem, but it cannot be castrated. Do you have any ideas?"

Kang Yi pondered for a moment, then replied: "I plan to start from two aspects, one is to continue to optimize the special effects, try to reduce the burden on the mobile phone, and minimize the impact, and the other is to increase the option of closing, as a bottom-up method."

"Are you sure you can optimize it so that it won't freeze?"

"It's okay to play a single card, but if multiple cards are played together, multiple special effects are released intensively, which is terrible, but I will try to optimize it to the best."

"Okay... In fact, you can cooperate with the hardware department in optimization. This is our advantage. If we can make good use of it, we can get twice the result with half the effort."

"I understand."

"Then keep busy and get ready by the way."

After watching him play "Hearthstone" for a while, Lin Yao straightened up: "I will tell Lei Hongguang later that they will add "Hearthstone" in the new version of "World of Warcraft" next year. Regarding the easter eggs, as a foreshadowing, you remember to discuss with him when the time comes, what exactly should be done with the easter eggs."

"okay."

When Kang Yi heard what Lin Yao said, he immediately nodded vigorously.

Slightly excited.

Lin Yao waved at him, and then left.

then.

Lin Yao ran a few more online game project teams, and finally explained a few words to Lei Hongguang before heading to the host department.

The next products to be released, except for the sequel to "Dark Soul" in the PC department.

There are also two new games in the console department.

She has to take a look anyway...

"We are champions! We are number one!"

Host Products Division.

As soon as Lin Yao walked in, she bumped into Zhu Nianqiao head-on.

When Zhu Nianqiao saw Lin Yao, after a moment of silence, he raised his small fist and began to shout this sentence in front of Lin Yao.

Lin Yao immediately regretted coming up.

"You were there in the morning, weren't you?"

Lin Yao patted the back of Zhu Nianqiao's head lightly, and said angrily, "Be serious, I'm going to work."

"...I don't want to increase the sense of ceremony."

Zhu Nianqiao muttered in a low voice.

"Don't talk nonsense, tell me about the two new games... and the original game that you worked on yourself."

Lin Yao reached out to help her rub the back of her head, and then told her to go back to her place.

Zhu Nianqiao let out an oh, and brought Lin Yao back to her place.

Then, he told her about the production progress of the two new games in the console product department.

There are no major problems with the two new games, and the production progress is not slow.

But the original game they were tinkering with encountered some problems.

"The main reason is that there are problems with the gameplay."

Zhu Nianqiao sat in front of Lin Yao obediently, and said embarrassingly: "Think about it, senior sister, if the main gameplay is tracking, wouldn't it become a walking simulator? Not only is there no fun to play repeatedly, players also It's easy to get bored..."

Lin Yao asked back: "Then why did you mention such a restrictive subject?"

"Because I think the subject matter is very interesting."

Zhu Nianqiao answered loudly, then slowly lowered her head, and said with a little frustration: "But if you look at it from the commercial level and the public level, this probably won't be very popular..."

"Since it's a new theme, you have to make preparations for it. When I asked you to approve this project, I was already prepared. I never thought that it would be a great commercial success. You can do it freely."

Lin Yao shook her head lightly: "And there is not only one kind of game, not only "Call of Duty", which has a great scene, but is considered a game if it has achieved great success, and there are many forms of games.

The theme you choose may not be interesting for most players, but there must be players who like it.

This is also a game, you might as well treat it as an experiment, just as an exercise. "

Zhu Nianqiao immediately raised her head when she heard the words, her eyes lit up slightly.

"As for the walking simulator you mentioned, it is indeed a problem, but it is not a big problem."

Lin Yao continued: "There are still ways to make players not feel bored, such as..."

When Lin Yao said this, she suddenly turned her head and looked behind her.

Zhu Nianqiao was a little puzzled, but still looked over.

The console product department is now a large department at the same level as the PC department.

There are many people.

In addition, Zhu Nianqiao, like Zhong Xiu, has not moved to the independent office, and the location is still not far from the aisle, and Lin Yao is still sitting here.

So there are really quite a few staff members looking this way.

The two of them just watched one batch after another of staff members pass by.

"alright."

Watch a staff member pass by again.

Lin Yao turned around again.

Then, facing Zhu Nianqiao's puzzled gaze, he suddenly asked, "Tell me, what does the staff member who just walked by look like? What color jacket is he wearing? What style of shoes are he wearing? He is holding a notebook in his hand." Computer or paper information?"

"--Eh!?"

Zhu Nianqiao had an expression of 'I don't know that'.

"This is one of the ways to play."

Seeing her expression, Lin Yao smiled softly: "Since you choose to focus on the intelligence personnel caught between the police and the gangsters in the game, you might as well use this as the starting point, give the players information through the game, and let Players give the information they have collected at some key nodes, which in turn affects the plot of the game.

I just asked your question, you might as well try to convert it into the content of the game.

For example... the intelligence officer played by the player is tracking the target, but he is tracking the highly vigilant outlaws alone, which is easy to be exposed, so the superior requires the player to give accurate clothing and appearance information of the target, so that colleagues can cross-track.

At this time, the player needs to accurately give the correct information among the many options.

Of course, players can also give wrong information, but the price is to follow the wrong person, which will lead to another ending..."

When Lin Yao said this, she paused, stretched out her slender fingers, and drew a straight line in front of herself, then said: "The game can have multiple endings, consisting of a real ending and several false endings... …We can set several nodes that can affect the final ending at each turning point of the plot, allowing players to choose the ending of the game by themselves.

The target is wrong, the task fails, the gangster continues to commit crimes, and the false ending of the game jumps out.

The target is right, and the plot continues, but next, the player needs to confront the vigilant gangster again. If his identity is exposed, he will be killed, the game ends, and another false ending pops up.

No exposure, move on.

To put it simply, use one by one fork selection to let players experience the feeling of playing.

To put it another way, it's... Well, Galgame knows, right? "

"..."

Zhu Nianqiao was slightly taken aback, then leaned forward suddenly, supported Lin Yao's knees with both hands, and said excitedly: "I understand! I understand! That's how it is! It makes sense!"

"The main gameplay of the game can be done according to this idea - tracking without being discovered, and providing all the information you see and remember."

Lin Yao smiled and concluded for her: "At the critical moment, use the drama of 'the gangster suspects that the player is following you, walks directly in front of the player, and confronts the player face-to-face' to increase the sense of tension... After this set, it is estimated that the It can effectively improve the fun of repeated play, and it can also solve the shackles of walking simulators.”

"You are really a genius, senior sister!"

After listening to Lin Yao's summary, Zhu Nianqiao became even more excited, and leaned forward even more, leaning directly in front of Lin Yao: "I have a hunch! This will become a new type of game!"

"Fart's new game type is just a variant."

Lin Yao pressed her little head, and said with a smile: "You can do it if you understand! But let me explain first that the production of "Super Mario: Odyssey" and "Animal Crossing Friends" cannot be affected. These two games are based on the progress. It is estimated that it will be announced later than the mobile game. At that time, our console competitors will change.

We still have to compete with mobile games for users, and compete with users who may feel that the times have changed... We really need attractive first-party masterpieces! "

"I see."

Zhu Nianqiao calmed down a little, and took the initiative to move his head away: "Don't worry! As for the new game, I will do it right away!"

Say it.

Zhu Nianqiao no longer looked at Lin Yao, but directly moved the chair to face the table, and began to write and draw.

What Lin Yao said just now seemed to have a good effect.

Lin Yao glanced at Zhu Nianqiao, then clapped her hands, stood up, and left quietly.

"Um……"

Get out of the console product department.

Lin Yao stretched vigorously, then breathed a sigh of relief, and walked briskly towards the elevator.

This year.

It's almost over.

And next year, everything will be different.