There is a Problem with This Online Game Planning

What exactly is this?

Players are driven by strong curiosity, looking for the answer to this question.

After all, Linmu Studio has held these activities with great fanfare in the past, and it has never been just activities.

Most of the time.

There will be a purpose.

Basically every time.

Most of their marketing, not only will not make players feel disgusted, but in the end, it will give players the biggest surprise at the end, which is already the consensus of all domestic players who like Linmu Studio.

Even those players who don't like Forest Studio.

have to admit.

They are really good in this respect... They never gave the players the feeling of 'specially calling everyone out just for that'.

So each time, the player will go after the bait they throw.

Just like fish.

Hooked every time.

This is also the reason why Li Guangsheng, or his peers, paid so much attention to the actions of Lin Mu Studio.

Because on the one hand, we can really learn from them... Since Linmu Studio launched the Vaporwave game platform, online games and stand-alone games are not satisfied with domestic, and began to go overseas, and also achieved great success.

Basically all domestic counterparts have recognized the reality, even the former king Tianhu, now have a consensus, that is to touch the forest studio to cross the river! Absorb experience from them that will grab the player's attention! Absorb the experience that can open up overseas markets!

Some things may not be learned.

For example, their terrifying game launch speed... After all, it is possible to imitate fast, but every work is so good, it is really difficult.

But some things can be learned.

For example, they deconstructed and simplified RTS and launched MOBA.

A season pass mode that benefits ordinary players and at the same time benefits online numbers and revenue.

Of course, there are also marketing tools and activities.

On the other hand, it's because...they don't pay attention to it. Every time Linmu Studio organizes any event, the players can enthusiastically follow it, and every time the topic is very high.

Even players who were not interested in them before would involuntarily pay attention every time they saw the overwhelming discussions.

including peers.

No way, they are simply traffic black holes in the domestic game circle!

Even now, there are rumors in the industry that market operations in the domestic game field are the most difficult to do. Unless you work in Linmu Studio, it is really very difficult.

Because you don't know when Linmu Studio will hold unexpected activities, when they will collide with them... They basically have no signs, but once they collide, they will be smashed to pieces, and no matter how much resources are invested, it will be in vain.

There are only two types of domestic players, one is the fans of Linmu Studio, and the other is the hidden Linmu Studio fans of tm!

And this circulating statement, although there are exaggerated elements.

But in this "Easter Egg Adventure", it seems to have been verified.

As the time goes……

I really feel that there is no one who is not a fan of Linmu Studio...

yes.

There are very few players who can know all the Easter eggs in the "Easter Egg Adventure".

After all, human energy is limited.

Although the quality of the games launched by Linmu Studio is very good, considering factors such as time cost and preferences, there are still many online games that require long-term investment, so there are still a small number of players who have played every game.

Most players may know the easter eggs of "Warcraft", but not necessarily the easter eggs of "Breakout".

If you know King Wa, you don't necessarily know Link.

This is normal.

but.

That's when most players don't necessarily have all played these games.

The easter egg mini-game of Linmu Studio was still enthusiastically sought after by almost the entire player circle.

Why?

Because players can always find a game egg that they have played...

For example, the player who first posted a post asking who the king of tile is, left a message under the easter egg post of "Breakout" that afternoon, and began to recall the memories of playing Breakout and watching the breakout event for the first time...

Then he said that he was going to look in the game to see if there were any other easter eggs of "Breakout".

And this is the mental journey of ordinary players.

Even if it takes ten thousand steps back, the player has never played any Linmu Studio games, so as long as he plays the game long enough, he will visit the game community.

Most of them have heard of Lin Yao... After all, she is really special in the game industry.

And she also has easter eggs.

This is why players are chasing after the "Easter Egg Adventure".

In fact.

The popularity of this "Easter Egg Adventure" even surpassed Lin Yao's own prediction...

At that time, she just thought that through the previous game, it would attract the corresponding attention, and then follow the trend to release the news of the carnival.

but now.

The players were not just paying attention, they fell into the carnival directly!

And soon.

Not just domestic players.

Players from overseas also joined in.

After all, there are tickets for the overseas versions of the two published novels.

However, they don't have the same carnival mood in China.

After all, the establishment of Linmu Studio is not very long. Compared with those old factories, it is pitifully short. Moreover, the name of Linmu Studio has been remembered on a large scale. If you calculate the time, it is also around the launch of "Battlefield" , a complete rise around the launch of "Call of Duty".

Earlier, although Linmu Studio also had games that were selling well overseas, the name of Linmu Studio was still relatively few players remembered.

So compared with the domestic market, they are still less enthusiastic, and I don't know if they haven't reacted yet.

In the end, the topics of the two novels "The Case of De Gong" and "The Collection of Sherlock Holmes" were more popular.

Especially the latter.

Just like games, "The Collection of Sherlock Holmes" directly rushed to the top of the best-selling book lists in Europe and the United States in the month of its release. According to the current trend, the top of the list can even be expected in the future!

Like domestic players, they bowed down for the story one after another.

At the beginning, there were not many people discussing ticket easter eggs.

The hottest topic in the game circle over there recently is still the old man selling the house.

He raised the price again... now it is 10 times the market price!

And this time, another player who has read the novel contacted him...

Of course, there is no carnival mood overseas like in China, but there are also many people there who are very interested in this activity of Linmu Studio.

Especially after the easter eggs of several shooting games are found, they will also smile heartily, and then join the ranks of looking for easter eggs.

The enthusiasm of the players also made the game "Easter Egg Adventure" a must-play item for many anchors during this period.

After all, the audience wants to see it.

This further increased the heat.

Countless players began to look for easter eggs in the simple mini-game, while recalling their memories of playing.

Then, when I entered the simple "Easter Egg Adventure" again, maybe at the corner, I saw a familiar prop or arrangement, thought of another game, and then smiled knowingly.

It's really an amazing experience...

...

"...So where did they come up with so many wonderful ideas!"

Li Guangsheng has paid attention to Linmu Studio's "Easter Egg Adventure" from the very beginning.

Then, he witnessed with his own eyes that Linmu Studio first made the players curious, and then made the players have a strong interest and subjective initiative.

In the end, it directly turned a simple little game into a carnival for the entire game circle...

The issue is.

That game is great!

But that game is as simple as it came out of the eight-bit computer era.

It's just an RPG without any plot!

It's all easter eggs, without a trace of content!

Too many conversations, Lin Yao... no, the maid will not let the player play!

But it was such a completely unreasonable 'game' that sucked up all the traffic.

Li Guangsheng didn't understand, really didn't understand!

"That's the difference between the players and us."

When Mou Feng heard what his friend said, he sighed softly: "And this is also the difference between Linmu Studio and us. Lin Yao really understands what players want. , just wait, if things go on like this, one day overseas players will be as carnival as domestic players, I don’t think it’s strange.”

"Did I let you look majestic to others?"

Li Guangsheng stared at his own hair when he heard this.

"This is a fact, we must face it squarely! At the same time, this is also the experience we have to learn! Our Skyfox has been established longer than Linmu Studio and has more IPs. Why can't we integrate it and strengthen the player's impression?"

Mou Feng patted him on the shoulder: "So, with a learning attitude, think about it! Then see what Linmu Studio will finally come up with! We are now witnessing another successful marketing of Linmu Studio!

If one day we can reach this point, I will die without regret. "

"..."

Li Guangsheng was silent when he heard the words. After a long time, he shook his head slightly and sighed: "I hope, what I am most worried about now is whether their activities this time will affect us, I hope not... I don't know Lin What is Yao thinking now? She should be very happy to plan such a successful event, right?"

...

"Unexpectedly..."

Forest studio.

It has recently become vacant.

Because most of the staff have moved to the new headquarters.

Even Lin Yao's own position and messy materials were gathered into the box, making it extremely tidy.

At this moment, Lin Yao was leaning on the back of the chair, looking at the screen, feeling a little emotional.

"What's unexpected?" Mu Wanqing looked back at Lin Yao who was sitting curiously while arranging the materials in the box.

"This event."

Lin Yao finally took a look at the player community, then turned off the computer, turned her head and smiled and said, "It's a bit unexpected. I thought it would only attract attention, but now players think that finding easter eggs is a kind of fun in itself."

"Well... this should be regarded as the reward we deserve for our hard work?"

Mu Wanqing sorted out the various strange setting pictures drawn by Lin Yao, and replied at the same time: "At the same time, this is also a test of our past performance, and it is obvious that we have passed the test. An easter egg to recall the games I played."

"Um."

Lin Yao nodded in agreement, then stood up, and while helping her tidy up, she said, "Yes, but after seeing this scene, I suddenly felt that it would be great if we could go further one day."

"Going further?" Mu Wanqing looked at Lin Yao with some doubts.

Lin Yao flicked her ponytail lightly, but did not answer.

The success of this event reminded her of a game...

Because of the type and other reasons, that game is not popular in China, but in her mind, one of the best games in the world exists like a video game museum... "Super Smash Bros."

Although in this game, the characters who joined the battle at the beginning are all Nintendo's own IP characters.

But with the development of the game, more and more third-party game characters join the battle.

In the end, this game is not as simple as a game in the minds of many players, and even many people in the industry.

Countless well-known game producers are proud that the characters of their games can participate in "Super Smash Bros." Some even said they want to participate in the war, but they are afraid that Masahiro Sakurai, the producer of "Super Smash Bros.", will not see it. Up……

Although the game producer said this out of subjective consciousness, it doesn't mean that the game company behind them is definitely willing.

But the particularity of this game in the mind of the producer can be imagined.

Even if you look at the entire history of video games in Lin Yao's previous life, "Super Smash Bros." is a very special game.

That is the king of easter eggs and jokes!

The skill of knowing a smile, the stage mechanism full of surprises.

Thanks to Masahiro Sakurai, the producer of Super Smash Bros., who has a very deep game experience, as long as players who have played many games can find their memories of playing games in it.

Lin Yao still remembers the situation when those European and American players saw the logo of Super Smash Bros. reflected in Squid Girl's eyes, and howled like hell.

In fact, even putting these aside, it is a very interesting setting in itself to throw well-known characters under the banner on a stage and let them fight against each other.

Lin Yao probably plays a lot of games, and really likes this genre.

Just like one of her favorite movies, Spielberg's "Ready Player One", because I can really see many characters in my memory.

Compared with these works, the existence of throwing almost half of the elements of the game circle into one work.

"Easter Egg Adventure" is really too immature.

But the reaction of the players was unexpected.

So Lin Yao came up with an idea.

If I can go a step further and make a "Game of Thrones" that includes the IP of Linmu Studio and the IP of other major manufacturers in the world, that would be great...

At that time, it is estimated that players will be more excited than now, right?

Maybe weeping like ghosts and howling like wolves?

But while the idea is good.

But the reality is cruel.

Lin Yao doesn't think she can negotiate with those big game companies...

Not to mention anything else, just the two Japanese host manufacturers have a bunch of classic IPs in their hands. Some time ago, in order to compete with Switch, they used the restart of the old IP as a killer.

In the end though it failed.

However, the sales of those restarted works of old IPs are not low, and the influence is also not low.

And they and Lin Mu Studio can't say that they have no grievances or enmities, they can only say that they are at odds with each other...

So it is really difficult to realize this idea.

After all, even for a character like Spielberg, it took so long to prepare for the shooting of the number one player, and "Super Smash Bros.", there are also companies that can't handle it...

Perhaps it is precisely because of these estrangements and difficulties.

That's why Sora's participation in the final Kingdom Hearts of "Nintendo Star Super Smash Bros. Special Edition" will be so exciting.

After all, it's Disney's copyrighted work.

But even if Sora joined the battle, Mickey Mouse would not be seen.

This has to be said to be a pity.

Even "Super Smash Bros.", which has been developed for so long, has regrets. Even Spielberg failed to get the overseas copyright of Ultraman in the end, so he could only use Gundam instead.

Let alone Linmu Studio, which is still on the rise and has insufficient background.

So it is really difficult to make "Game of Thrones"...

"One day, I hope there will be such a day."

Lin Yao stopped her wandering thoughts, smiled, temporarily let go of this seemingly unrealistic idea, and said: "For now, let's do a good job in the carnival, first manage your own IP well, and then think about these things. "

"Huh?" Mu Wanqing turned her head again, feeling that Lin Yao was a little strange today.

"I said we have to work hard!"

Lin Yao stretched out her hand and patted the girl in black silk glasses who was upright wrapped in a skirt.

"..." Mu Wanqing flinched suddenly, then pursed her lips and looked at the girl.

"Let's organize the carnival first, and then one day, when we have fully grown up, we will send a love letter from our Linmu studio to all the players in this world!"

Lin Yao didn't notice Mu Wanqing's gaze.

She put the last set drawing into the box, sealed the box, and then showed a gentle smile.

"..."

aside.

Seeing the girl's gentle side face, Mu Wanqing suddenly smiled.

"Let's go."

Lin Yao picked up a packed box of materials, and then looked at Mu Wanqing next to her.

Mu Wanqing also picked up a box of materials and walked out side by side with her.

"Miss Mu, let the operation department prepare to reveal the ultimate gameplay of the 'Easter Egg Adventure'."

"good."

"Then, let's confirm the process of the carnival again. In addition, after arriving at the new place, please hold a meeting with the project team leaders. The related linkage will start."

"good."

"Next, please give me more advice on the new place."

"……good."

The two asked and answered.

When she finally came to the door, Lin Yao turned her head and looked at the office for the last time, although it was not the starting point of Linmu Studio... but it was the office that accompanied Linmu Studio through the entire process of its rise.

This time, of course, it is not as exaggerated as when no one went to Loukong, and many staff members are still packing.

But it's really empty.

"..."

Lin Yao looked around, then smiled lightly, flicked her ponytail, and left briskly.

...

half an hour later.

Lin Yao came to the new headquarters... the first floor.

Staff come and go.

It is different from the leased Fangzheng Building.

There are many game-related elements here.

On the first floor alone, there are three or four large figures, that is, statues.

Lin Yao stood in the middle of the first floor holding the box containing the paper materials, then looked around the new environment where she was going to stay, and breathed a sigh of relief.

Just an idea.

……Great! !

...

at the same time.

Not long after Lin Yao arrived at the new headquarters...

Linmu Studio suddenly suspended the game "Easter Egg Adventure".

Said it would be open in half an hour.

At the same time, it shows that after this update, new easter eggs will be added, the login function of Linmu Studio account will be added, and the function of easter egg counter will be added.

And the first player to find all the easter eggs in the game will get a surprise!

As soon as this news is released.

moment.

The players are all excited.

Are you coming?

Is there something to announce?

So, half an hour later, when Lin Yao started packing the boxes she brought over.

Players who had been gearing up for a long time immediately entered the reopened "Easter Egg Adventure", and then dug out known easter eggs one by one based on experience.

Or, an unknown easter egg.

but.

When the event started, a group of players were eliminated.

Because many players are staring at the maid guarding the door of the "Easter Egg Adventure".

Thought there might be new easter eggs.

Then after talking non-stop, he was blocked by the angry maid and stopped playing...

This mechanism still remains.

So many players, crying and howling in the forum, let Lin Yao, no, the maid let it go.

The only lesson humans learn from history is that humans never learn from history.

This sentence is also applicable in the field of games...

What do you say you are cheap.

And the other side.

Many players who really want to be the first to find all the easter eggs are very cautious. They ignore the maid, but let others try first, and dig out the newly added easter eggs themselves.

But this time, Easter eggs are hard to find.

After all, it's easy to find easter eggs that you are familiar with.

But it is difficult to find all the easter eggs.

After all, Linmu Studio has a lot of games.

so.

Throughout the day, there was no player who could find all the easter eggs.

not a single one.

The next day, still nothing.

And that night, when many players began to worry, asking whether the easter egg hadn't been found yet.

an apartment.

A player named Li Yu was also scratching his head.

He is considered the most experienced player of Forest Studio, and he has been playing Forest Studio games since "Fantasy OL".

It's not the independent "Fantasy OL", but before the big change of "Fantasy OL"... I started playing.

He personally witnessed the changes that Lin Yao brought to "Fantasy OL", and experienced the rise of the entire Linmu Studio...

Therefore, they are very familiar with their games.

but.

He didn't find all the Easter eggs either.

"What kind of easter egg is there?"

Around and around.

Li Yu was a little annoyed.

at last.

He went back to the entrance.

Back to the maid.

"Lin Yao, save face and give me a hint."

Li Yu clicked on the dialogue while talking to himself.

But the conversation hasn't changed.

It's still the same conversation, if you talk to it ten more times, it should trigger the easter egg of the angry maid. He tried it yesterday, after all, this easter egg also needs to be collected...

so.

What Easter eggs are there?

Li Yu couldn't figure it out.

He looked at the maid, and after a moment of silence, he gritted his teeth hard.

never mind.

try again!

If he is wrong, then he admits it, and the achievement of being the first to find all the easter eggs, let others!

He holds down the talk button.

Repeat the dialogue with the maid again.

Once, twice, three times... the ninth time.

Li Yu was a little nervous.

But in the end, he still pressed the tenth dialogue.

"..."

The maid's dialogue changed as expected.

Drip, drop.

Two ellipses appear.

Li Yu felt a little desperate when he saw these two ellipses.

It does not seem……

But at this moment.

The maid's dialogue pops up...not angry!

[Sometimes trying again is considered a wrong choice, and it is a kind of courage. 】

[It may also be a kind of courage to try to get out of the box. 】

[So, why don't you try and go out? 】

"..."

The maid's conversation ends here.

Li Yu seemed to have discovered a new world.

He reacted suddenly, and immediately controlled the character, walking towards the closed wall behind the maid.

He was a little apprehensive at first, but as the figure moved through the walls, inside the hidden bricks... he started to get agitated.

slowly.

Follow the character.

The castle where the game started has disappeared, leaving only a pure black background and light footsteps.

Then suddenly.

It suddenly became clear.

thump thump...

The explosive disco sounded from far to near.

Colorful lights flicker on the screen.

He came to a room like a ballroom.

In the room, there is only one statue.

Many players may forget who that statue is, but Li Yu, an old player, has not forgotten it. He knew what it was at the first sight.

The origin of the rise of Linmu Studio.

"Fantasy OL" service battle event, the first champion, Brother Long of the Tang Dynasty with three swords... the dragon of Cangshan!

"Ha ha!"

When Li Yu saw the statue and listened to the explosive disco, he was taken aback for a while, and then laughed out loud.

His laughter grew louder.

then.

right in his laugh.

The word [Congratulations] popped up on the screen, and then the page suddenly jumped.

It was given to a certain live broadcast room.

...

at the same time.

Forest Studio's new headquarters.

Because it is located in the center of the CBD, there are a lot of people coming and going.

"Oh? Someone moved in? Which company is this?"

At this time.

A passing female white-collar worker passed by, looked up at the tall building with lights on, and then curiously asked a colleague next to her.

"This building is a forest..."

The colleague next to him also looked up at the building and was about to answer.

But she wasn't done yet.

Sudden.

The LED screen outside the entire building lit up.

At the same time, the lights on the roof emit colorful light like a dance hall.

It's very sloppy, but also shocking!

then.

A line of words appeared on the entire LED screen.

[Number One Player of Forest Workshop Carnival: Redundant]

【Congratulations~】

Two white-collar workers: "..."

...

"Hahaha!!"

Li Yu looked at the screen full of cards in the live broadcast room, and listened to the dynamic disco music in the live broadcast room, he bent down with laughter.

The irritability just now was swept away!

Excitement, joy mixed with excitement, all turned into laughter.

This is the happiest day since he started playing games!