There is a Problem with This Online Game Planning

After watching the promotional video of "labo".

Most of the players' first reactions were... Fuck!

certainly.

Before that, players were also confused. For example, there was an assembly line in the promotional video at the beginning, which did not match the game console no matter how you looked at it.

Then the appearance of cardboard confuses players even more.

What does this have to do with game consoles?

but.

As various cardboards are assembled into paper toys...and then various ways of playing with the switch joycon handle appear.

The players only have two words of admiration.

Lin Mu Studio... What a tm genius!

This is all right?

Cardboard assembly toys, and then real-time interactive games?

It's all right! ?

All those who watched the promotional video, whether they like the game or not, saw the paper piano appear, and the switch joycon handle was inserted into the paper piano.

Then the key is pressed and the moment the sound is produced.

They all showed genuine smiles!

And when they saw the little boy with the robot backpack throw a punch, switch to the game screen, and the robot in the game also punched, the players laughed even happier.

It's a...very special experience.

Some players saw this video and thought of their handicraft classes in elementary school, some players thought of the toys they wanted in childhood, and some players thought of parent-child interaction.

They have different ideas.

But there is an idea that is the same.

That is……

This idea is... simply amazing!

It didn't take long for the promotional video to be released.

The topic about LABO quickly became popular.

Not only is it popular in the game circle, but also outside the game circle!

Countless players who don't know about Switch, after watching the promotional video, have asked in other communities, what is this? Feel so creative!

Yes.

This thing has attracted the attention of ordinary people, and even many middle-aged people who hate games can't help but praise it, it's interesting.

certainly.

You said that there are also belittlings, such as younger age and childishness, but there are very few such people, and most people just yell awesome.

Regardless of whether it is praise or criticism, in terms of popularity, Labo has indeed "exploded".

Overseas, as soon as the official account on the social media of Linmu Studio released the promotional video of labo, it rushed to the list of hot topics in many regions that day.

And domestic.

The forum is full of related topics.

"Genius! Really genius! Can cardboard play like this?"

"It's crazy! Ma De, tears are coming down, isn't this the toy I always wanted to play with when I was a child!"

"The handle can also be used as a toy, which is so interesting... This is the experience that only the switch can provide!"

"Fortunately, the console has a switch, otherwise the console war would be so boring!"

"The demo of the paper figurine seems to have some kind of programmable function. How can it be played? When will it be released? Don't stop, hurry up and announce more news!"

"Linmu Studio is amazing! In fact, the cost of research and development of this thing is high, not high, just a pile of broken cardboard boxes, but high, it is really high, the cost of creativity... is very high!

It's really hard to imagine how much a company has to invest in building a corporate culture to gather such talents, and how much energy it takes to breed such an idea!

Let me give you a counterexample, Tianhu, they are considered the top game company in China, but in my eyes, they are not a game company, but an ordinary commercial enterprise disguised as a game company... They can make a lot of money, they can A lot of money is invested in games, but no matter how much money they invest, they will not be able to become a game company, because they... have not played with this concept! Really, Linmu Studio is amazing! "

"In this fast-paced era, remember to take us 'Back to the Past', amazing! We really have you, Linmu Studio, we are worried about your Vaporwave game platform, you turned around and launched "LABO" , Now that I think about it, I don't seem to need to worry about you..."

"Dedicated to you who have a childlike innocence...I'm really about to cry, so there are still people who remember what I wanted to play when I was a child."

"..."

Lin Yao's goal of launching labo was achieved on the day the promotional video was released.

Explosion of popularity, a lot of praise, unique and creative value-added...

The reputation of switch started instantly.

And the next day,

Linmu Studio announced the specific sales strategy of "LABO". The first batch of sets sold is a total of four sets. The first set is a five-in-one set, which includes the game itself, a remote control car, a fishing rod, a house, a motorcycle, and a piano. A paper toy, priced at 199.

The second set is the robot suit, including the game body, robot backpack and related accessories, priced at 199!

The third set is the sea, land and air set, including the game body and car steering wheel, submarine controller, and aircraft joystick, priced at 199!

The last set is a VR lightweight set, including the game body, a VR glasses, and a VR bazooka. The price is also 199!

at the same time.

Along with the announcement, there is another news, that is, all LABO games have built-in editors, and Linmu Studio will continue to update the editor, and LOBA will join the switch membership service, and open the community separately, all players can upload their own designs or Download "labo" designed by other players. All paper toy design drawings are public. Players can cut them by themselves, or buy the finished product directly. The finished product of a single paper toy only costs 15 yuan.

In addition, LABO is open to third-party game manufacturers. As for what the opening can do, Linmu Studio directly gave the answer. The best-selling and popular game "Mario Kart" on Switch will support the car steering wheel in the sea, land and air suit!

As soon as this sales strategy is announced.

Compared with the more reasonable price in the previous life, it supports the initiative to become a cheap peripheral of the carriage, and to join membership services and open communities.

moment.

It makes the players excited.

Pre-orders open that evening.

The official website of "LABO"... just crashed.

It’s better in China, but the overseas homepage server crashed all day because of the venue.

Because at the beginning, Lin Yao made it clear that this was an experimental thing, and the gimmick was bigger than the reality, so the technicians were not fully prepared for the huge influx of players...

And as the overseas servers crashed, the players also crashed...

"Can't shut up and take my money!!"

"Fix it quickly, Linmu Studio!"

"I want to spend money! Spend me money!!"

"..."

The players were raging, as if they wanted to rebel without spending money.

This made the technical department of Linmu Studio quite unprepared, and Zhong Xiu slapped them hard for this...

But this is just a small episode.

The purpose of launching "labo" has been achieved. Anyway, the purpose of improving the B status and improving the topicality of the console has been achieved, and judging from the reaction, it seems that the sales volume is not bad...

Lin Yao is already very satisfied.

...

"I have to admit, their ideas are really good..."

at the same time,

Gibb Co.

When Frank released the promotional video in Linmu Studio, he was actually quite nervous for a moment.

Because he thought the other party was going to counterattack.

but.

When he saw the host logo at the beginning of the promotional video, he was relieved, and after seeing the specific content, he was completely relieved.

It has nothing to do with the PC side!

but.

It's a relief to breathe a sigh of relief, but LABO, even he thinks it's quite unexpected...

"Heh, how much is an idea worth? How much can it sell? This cheap toy..."

aside.

Hawkins shook his head and didn't care much. Although he also thought the other party's paper toys were interesting, he was not optimistic about the popularity of this product.

This is actually quite normal.

This is related to each production team and each game company's view of the game.

Lin Yao had read a very interesting statement in her previous life, which said yes.

Some producers and game companies think that games are video games, and they must keep up with the progress of the times. Every game must improve the game screen and "technical power". This is the true meaning of the game!

However, some production teams and game companies think that video games are just the carrier of games, the best carrier of the current era. Therefore, the most important thing is not to improve the technical ability and how much the look and feel, but to let the players feel the fun. Even without the carrier of video games, games can still be made, as long as they can bring happiness to players, and the most representative one in this regard is Nintendo.

Similar differences actually exist in various aspects of the game industry.

For example, after Lin Yao’s previous life, Elden’s Ring came out, the producer personally ended up arguing about the definition of an open world. Any hard guidelines, no mission system, the map is just an open world of the map. And the kind of open world with clear guidance and clear task prompts that allows players to advance the plot according to the creator's ideas and enjoy the fun, which one is more friendly to gamers...

Lin Yao had such arguments in her previous life, and of course there are also here.

And Hawkins obviously has a very traditional view on games. For him, whether this broken cardboard box is considered a game is in between.

"...a cheap toy?"

Frank heard what Hawkins said, repeated it softly, and then bowed his head in silence.

Do not know what is this.

He was full of confidence at first, but suddenly he was a little worried.

Maybe it's because of labo's creativity, maybe because of Linmu Studio's immovable attitude.

In short.

Gaming platform wars for Game player and Vaporwave.

He suddenly felt a sense of urgency.

An inexplicable sense of urgency.

"Let's not talk about this! The other party has also launched a special summer promotion. Although the number of active users on our game platform is steadily increasing, it seems that the gap is still huge. We may need to use more drugs!"

Frank pondered for a moment, then suddenly raised his head with firm eyes.

"Strong medicine? What strong medicine?"

Hawkins frowned slightly upon hearing this.

Frank gritted his teeth, and said, "We each come up with a game and give it to Game Player users for free! We put out "Mobile Force 4", and you put out "Battlefield Gunsmoke 3"!"

"Ah? Are you crazy!? This is a game from the year before last. It's not a bad old game. Free unlimited free gift? Unlimited price is too high!"

Hawkins' eyes widened when he heard this.

"No, it's actually not that high. Last year's game, players who should buy the game, bought it. The sales curve is already very low, and the cost is not high, but giving this well-known masterpiece for free can bring in a lot of users. Very impressive!"

Frank shook his head vigorously, and retorted: "Several million purchase the same amount of users, no matter how you think about it, this deal is not a loss!"

"You're really crazy..."

Hawkins opened his mouth slightly and murmured.

But after all, I have to admit that he was moved...

...

July 1st.

The first batch of products of "LABO", which has received much attention, has been released from the warehouse and officially sent out.

And the battle between Game player and Vaporwave game platform has officially started.

Both have kicked off their summer promotions.

In terms of promotional strength.

The first-party game Linmu Studio is more favorable. As for the third-party games, the game player’s commission is probably 5% lower. Gilbert and Dreamland have successfully persuaded some third-party developers to sell This 5% is also included in the scope of the promotion, which makes the price of some third-party games for game players a little lower than that of Linmu Studio's Vaporwave game platform.

There is nothing to say about exclusive games on the first-party platform. It depends on the player's personal preference. After all, you can't buy it on other platforms, but third-party games depend on the player's choice.

Preconceived players, players who support Linmu Studio, feel that a platform is used to it, and the Vaporwave game platform is more convenient. They don't care about spending five or ten yuan more, so they directly choose the Vaporwave game platform.

But there are also players who think that it is a good thing to save five or ten yuan on another platform, so they choose Game player.

In terms of numbers, the latter has a slight upper hand.

But after all, the Vaporwave game platform has been in operation for a longer time, has a larger player base, and has good user loyalty.

So in the end, the two gaming platforms seem to be a tie...

certainly.

This is the player's own feeling and guess. After all, the actual sales data has not been released by the two platforms.

but……

soon.

The balance is broken.

July 5th.

Just when the two major game platforms on the PC side hold special summer promotions, you come and go, and it’s in full swing.

Game player suddenly announced that from July 6th to July 15th, all game player users can receive a masterpiece for free!

And that masterpiece is Gilbert's "Mobile Force 4"!

at the same time.

On this basis.

All users who spend during the Game Player Summer Promotion period, no matter how much they spend, even if they only spend one cent, can receive another masterpiece for free!

That masterpiece is "Battlefield Smoke 3" from Fantasyland!

Two masterpieces released at the end of the year before last and less than two years old!

Get it for free!

And... there is no limit!

As soon as the news came out, the player was stunned, and immediately opened the software store...

No way, this attraction to players is really...too strong.

The two free masterpieces are not unknown, but very famous! And the release time is not long. The most important thing is that even if these two games are discounted, the combined price is about 300 yuan, but now you can save more than 100 yuan for free, and you can save more than 300 yuan if you get two games for free! Hundred!

This made many players who were not interested in shooting games, and with the idea of ​​not losing money, prepare to download Game Player to claim the game.

Many players are still planning to buy a game on Game Player and receive two!

Moreover, Game player's move to give away games for free has become a hot topic in the game circle.

Countless players voluntarily helped the game player to announce the release, telling other players that the game player has free games to claim!

This directly forms a kind of positive cycle.

that day.

The number of game player user registrations began to soar...

Hawkins saw the changes in the data, although he still felt a little distressed about the money he sent out, he still laughed...

And the other side.

Lin Mu Studio soon learned of the news, and after passing the news, it quickly reached Lin Yao's ears.

"ha?"

When Lin Yao heard the news, she immediately responded with a 'ha', with a look of astonishment.

"How do we deal with it? Do we also want to give away games?"

Man Wanqing asked with a worried look on her face.

Lin Yao came back to her senses with a strange expression on her face. Her only thought was...do all the newcomers to the game platform like to play like this?

She shook her head lightly, suppressing redundant thoughts, and then replied: "The volume of the game we gave away is probably not as loud as that of the other party. Game player habit, and we are in a leading position, the most important thing is to consolidate the existing players. In addition, even if you want to give away, give players benefits, it is not to give it now, and now it will only crash with them, and then give it to the other party in vain Higher topicality.

After a while. "

It's not that Lin Yao is reluctant to give away the money, but the one at the beginning of giving away the game is the loudest. Now Linmu Studio is giving away the game, which will only make the players feel that the game player brought Linmu Studio to give the game together...

It's just raising the heat for the other party in disguise.

And she herself has seen the game delivery platform in her previous life... It really doesn't mean that she should follow suit.

"Um."

Hearing the words, Mu Wanqing hesitated for a moment, then nodded slightly.

"Also, how about the sales figures for this summer special promotion?" Lin Yao asked.

"Compared to last year, it's about the same."

Mu Wanqing's red lips parted slightly, and she continued: "But it doesn't mean that we haven't been affected. The emergence of Game Player still has an impact on us, because the Vaporwave game platform is developing at a high speed, and there should be a relatively obvious increase in sales every year. Yes, but not this year."

"That's it..."

Lin Yao was not surprised by this answer. She lowered her head slightly, and after thinking for a while, she said, "Miss Mu, double the budget of the Vaporwave game platform department, and just send the game to the other party to increase the volume, but we can start from Start with player experience, continue to improve player communities and creative workshops, increase servers, and build more stable network services...

Then every once in a while, arrange staff to collect feedback and suggestions from players, and then summarize them for me. We will start from another direction and make the Vaporwave game platform better! "

After all.

The game platform is still a software, which is for players to use comfortably and have a better experience, which is actually more important.

"In addition, I will write a plan during this time, which involves the trading system of the Vaporwave game platform...Let the game platform department get ready."

Lin Yao hesitated for a moment, then continued.

In fact, this thing is very sensitive, especially in China, which is why she has been reluctant to add it...

Because the addition of the trading system will inevitably bring some gray industrial chains, and this plus the name of the game, it is easy to...

However, now is the time to take a step forward and give it a try.

After all, you can't really give up eating because of choking.

"Trading System?"

"Um."

Lin Yao nodded: "But this is more sensitive, let's take our time, the most important thing is what I mentioned earlier."

"good."

Mu Wanqing nodded slightly.

"in addition."

Lin Yao thought for a while and looked at the position of the PC production department: "Now all game production is on the right track, this year's game promotion should be advanced, let's warm up the game... Hold a face-to-face meeting in August or September or release Let’s make a mixed cut, first draw a cake... No, first raise the expectations of the players! Let all the production teams get ready!"

...

Game player sends the game this trick.

It did work.

The user volume of the Game player game platform has begun to increase, and analysts in the industry are more optimistic about the future of Game player.

And this.

Linmu Studio didn't have many actions... "labo" did attract a lot of attention, but it was the host's actions.

On the PC side, Linmu Studio didn't respond much to the game player's trick of giving away games.

They didn't send the game along, but just issued an announcement, saying that they would continue to improve the community and creative workshop of the game platform, and optimize the network environment at the same time.

To this, the players reacted mediocrely.

After all, it sounds like empty talk and stereotypes...

And the attitude of Linmu Studio.

Some analysts feel that it is very unreliable, that Linmu Studio is too arrogant, and will definitely fail in the end.

But some analysts believe that Linmu Studio is responding to all changes with the same...

However, regardless of opinion.

Most analysts in the industry have a consensus, that is, Linmu Studio seems to pay more attention to the host platform, and game players really have the opportunity to challenge the Vaporwave game platform.

But Lin Yao did not respond to this.

After all... what did the analyst say about Linmu Studio, and Linmu Studio is not listed!

And just in the midst of the noise.

The time came to early August.

The special summer promotion of Game player and Vaporwave game platform has officially come to an end!

And the game player game platform immediately announced in a high-profile manner on the end of the summer special promotion that the cumulative number of registered users on the platform has officially exceeded 80 million! Approaching 100 million!

After this number was announced, it immediately attracted a lot of attention and made many players smash their tongues.

Because... fast.

It's really fast!

To know the Vaporwave game platform of Linmu Studio, it took nearly a year for the number of registered users to exceed 100 million...

And now, it has only been a few months since the game platforms of Gilber Company and Dreamland have been launched? The number of registered people exceeded 100 million?

Is it true that the predecessors planted trees and the descendants enjoyed the shade?

Once the data comes out.

Now, not only part of the analysts who supported Linmu Studio changed their attitudes, but also felt that Linmu Studio should do something.

Many players who support Linmu Studio and feel that they are stable feel that Linmu Studio should do something.

I really can't move like a mountain!

After all, the other party is riding in the face! It's useless to improve the community and optimize the network environment without pain or itching!

Those two reasoning games, in fact, my initial idea was to make an action-adventure game, but probably because I haven’t played a few reasoning games myself, so most of the memories of these two works come from Film and television works... such as Detective Sherlock, Di Renjie has only been in contact with film and television dramas

So my perspective is that of a bystander, watching the story progress, and then speaking of how to make games with my own perspective and feelings as a matter of course.

But I didn't turn my mind around and said the positioning of the reasoning game, but in fact, if you look at the recommended game from the perspective of "I", the game should reflect more of a movie-like experience rather than a reasoning game, so I will see you later comment, it's changed.

This is a misunderstanding caused by my lack of ability

As for the positioning of the two reasoning works, Benge and Socialism, it’s just my wishful thinking. The father of detective novels is Benge, and although Di Renjie has been watching dramas for a long time, I vaguely remember that there are many cases involving The anti-military faction and the Baoli faction, the impressive blue shirt story involves the rebellion of the king of Yue and the drama of the prince falling into a trap and being accused of seeking to usurp the throne and almost being killed. This is to maintain the rule of Wu Zhou and protect Li Tang, involving all aspects of the entire court society Therefore, it is taken for granted that this is partial to the social school.

But then I saw your comments, checked the factions of the two works a little, and found that there were indeed disputes. The next day I wanted to use a tricky way to point out the disputes. After all, it is my personal opinion.

This is a problem caused by a lack of time, sorry...