There is a Problem with This Online Game Planning

Since Linmu Studio announced the Pata title of the mainframe.

Related discussions began to rise in a straight line.

In fact, the marketing strategy that Mu Wanqing and Lin Yao set up this time is quite simple to say, it is nothing more than a kind of "controllable leakage", that is, releasing information in a planned and purposeful manner while testing the market reaction. While stimulating the appetite of players, ensure that when the game is released, there will be enough players' attention.

At the same time, causing panic and confusion to potential competitors...

However, there is one thing to say.

In a sense, this marketing method is actually betting on the company's reputation and reputation.

If published that day.

In the end, if the game or the host cannot satisfy the players, it will suffer serious backlash and become a joke that many players talk about.

Just imagine.

A certain company said it was going to announce a masterpiece.

Then the player's appetite was lifted, but the production company suddenly said at the press conference that the masterpiece is a mobile game...

Then, facing the silent scene, I have to ask, don't you have mobile phones?

It's just murderous...

Lin Yao herself is very clear that this marketing strategy is a double-edged sword.

If the final game or the host fails to achieve the expected results, it fails to make the player's eyes shine.

Then she will probably become a famous scene...

She really had confidence in the console and the game this time, so she dared to do this.

This can be regarded as one of her great advantages.

Herself.

Just the best market analysts.

"To be honest, although the adventure is a bit risky... But it's really easy to use. Just announcing some plausible LOGO animations has caused such a large-scale discussion... I don't know if we will open Pandora's Box and let All game companies are scrambling to imitate."

Lin Yao flipped through the heated discussions among the players on the forum.

Can't help sighing.

"Will not."

Mu Wanqing shook her head lightly, then said with a gentle smile: "Not everyone can do this kind of marketing strategy. Think about it, what will happen if Tianhu follows us?"

"..."

Lin Yao's expression became a little strange.

"Yes...you will definitely be called crazy, or you will be ignored."

Man Wanqing smiled and said: "After all, they don't have the reputation of Linmu Studio, nor do they have such a high degree of attention, the player's expectations of them and our expectations are different.

This is the decisive factor for the success of our marketing this time, and it is also the capital for us to do so. "

"……Too."

Lin Yao nodded: "But from another perspective, it also means that we must not fail this time, otherwise no player will trust us in the future."

"No, you will never fail."

Mu Wanqing shook her head, she seemed very confident in Lin Yao.

Lin Yao moved her chair and turned around, looked at Mu Wanqing, smiled, and did not continue this topic, but asked: "Miss Mu, what do you think about putting the advertisement in the e-sports promotional video this time?" What idea?"

"...Add it directly to the title?"

This question touched Mu Wanqing's knowledge blind spot.

She hesitated for a while, and said with some uncertainty.

"Well... I thought so too, but now I think it's too simple and rude."

When Lin Yao heard this, she thought about it carefully, then shook her head and said, "Next, the logo animation of the console will appear on the opening titles of many games. It would be very inconsistent for us to add this to the opening titles of the e-sports festival's promotional video."

"..."

Mu Wanqing has no idea.

It's really not her area of ​​expertise.

Although she can come up with marketing ideas... But whether it is the 30-day countdown or the gradual announcement of the game LOGO animation every day, it is Lin Yao's idea.

In this regard, Lin Yao has a unique advantage.

"We want to expose the host's logo on the promotional video of the e-sports festival, but it can't be too obvious. After all, the game and the host this time have nothing to do with e-sports events. We are just greedy for the popularity of the event...so You can’t put the cart before the horse, it doesn’t matter if you add it during the game, it’s just an advertisement, but before the e-sports festival starts, most players still have to focus on the event.”

Lin Yao also knew that things like this still had to be thought about by a person who was poisoned by various marketing methods in her previous life... She no longer made things difficult for Miss Mu, but bowed her head and thought about it.

Mu Wanqing quietly stood aside, not disturbing Lin Yao anymore.

Lin Yao thought for a while, then raised her head again, leaned against the back of the chair, and looked up at the ceiling slightly: "Now the game logo animation is gradually released every day. It can keep the relevant topics hot...so in the e-sports event In the promotional video, the effect of directly releasing the animated LOGO is not great, and it is too easy to overwhelm the host. The host’s logo animation cannot steal the limelight, but it is best for players to notice. It would be better if the breadth of the spread can be increased and new topics created. Yes, um... yes!"

Lin Yao straightened up suddenly, looking at Mu Wanqing with piercing eyes.

Mu Wanqing tilted her head: "?"

"Miss Mu, have you heard of Easter eggs?"

Lin Yao showed a bright smile and asked suddenly.

...

that day.

afternoon.

The location of Linmu Esports is three streets away from the headquarters of Linmu Studio.

When Nie Hui received Lin Yao's urgent notice, he didn't dare to delay for a moment, and immediately began to notify the relevant e-sports players to coordinate the time.

Now, the e-sports festival at the end of each year in Linmu Studio no longer needs the assistance of Reflecta.

As for the reason.

The scale of Linmu Studio has grown, and Nie Hui has been able to take charge of it alone.

Of course, there is also the factor of the large number of spectators at the e-sports festival.

In particular, there are many overseas audiences.

In the past two years, with the great success of Linmu Studio's e-sports events at the end of the year, the number of overseas audiences who came to watch the games has increased year by year.

In Pengcheng City, the support for Linmu Studio is getting bigger and bigger.

This kind of support from administrative agencies is stronger than any assistance from private companies.

And with the support from the city, Linmu Studio can hold e-sports events with ease.

This year, Lin Yao didn't ask much about e-sports events at all.

Nie Hui and his branch started preparations four months ago.

Now basically everything is on the right track.

And as the date of the competition draws near.

The two promotional videos related to the e-sports festival were about to be released.

But Lin Yao immediately called a stop with one word, and said that she would change it a little bit.

Nie Hui didn't complain either, and went to prepare immediately.

This e-sports festival, there are two promotional videos in the early stage, one is called the new king, and the other is called the challengers.

In the previous promotional video, the main character is last year's champion team and players, and the main character is a maniac.

And the latter promotional video is about other well-known teams and players, the main focus is to leave a name in this battle and challenge the new king.

The two promotional videos are not divided into projects.

There are many players participating.

After all, it is the promotional video of the entire e-sports festival.

And these professional players were quite strange when they received the invitation for the supplementary shooting of Linshu e-sports.

After all, this promotional video was filmed a long time ago, and it's only changed now?

But strange is strange.

Nie Hui only asked, and did not force them to come. After all, everyone was training at the end of the year, and Lin Yao's suggestion was to cast a wide net.

As long as there are professional players in both promotional videos, it will be fine.

Lin Yao thought that there would not be many professional players willing to come.

But finally.

There are unexpectedly many e-sports players who are willing to join in the fun, and the number far exceeds expectations.

After all, the popularity of e-sports events is inseparable from the efforts of Linmu Studio.

To a certain extent, e-sports players can play games thanks to Linmu Studio.

Most of the players who received the invitation agreed as long as they had time.

December 5th.

The reshoots officially started.

Because the number of people exceeded, Lin Yao didn't need to make up so many shots, so in the end, only four well-known e-sports players were selected.

In two studios.

Two shots are taken outdoors.

Lin Yao didn't go to the outdoor shooting, but went to the indoor shooting.

The two contestants who came to the studio to shoot interior scenes this time, one is Lutai from the FIREN team, and the other is Du Qi from the RS team.

They are well-known players in the breakout event and the hero event respectively.

"Tell me, why did you suddenly take another shot?"

shooting scene.

Lu Tai is not familiar with Du Qi, but it does not prevent him from talking to Du Qi.

After all, he is a well-known familiar player in the e-sports circle.

And Du Qi of the RS team is a very shy young man. Although he is a little not used to the familiarity of Lutai, he still replied: "I don't know... Maybe it's dissatisfaction?"

"If you're not satisfied, it's impossible to make up for it now, right? And even Lin Yao came..."

Lu Tai shook his head lightly, then looked in the direction of Lin Yao strangely: "She didn't come before."

Lin Yao is standing in front of a monitor at the moment, seeming to be debugging something.

There are very few staff there.

It feels very mysterious.

Just when Lu Tai thought so.

Sudden.

He noticed that the game screen appeared on the screen.

Because it's a little far away.

Lu Tai couldn't see the specific picture clearly, only vaguely saw it, it seemed to be cartoon style...?

Lutai can also be regarded as an old player of the games under Linmu Studio.

However, there has been a lot of competition training recently, and he hasn't played other games for a long time. I'm not sure if this is a new game released by Linmu Studio.

"Lutai, Du Qi."

Just when Lu Tai was thinking wildly.

The staff informs them to prepare.

And Lu Tai was able to get closer and look at the screen.

It is indeed a game.

It's a game he hasn't played.

"You can just sit on the sofa."

Lin Yao saw Lu Tai coming, walked to him, and explained to him what he should do later.

Lu Tai nodded, and then asked curiously, "Boss Lin, is that your new game?"

He pointed to the screen.

"You'll find out next month."

Lin Yao smiled at him, but did not answer him directly.

Lu Tai scratched his head, seeing that Lin Yao didn't want to say anything, he didn't ask anymore, but followed the instructions and sat down on the sofa directly.

the other side.

A dragon suit was also called over and sat next to Lu Tai.

Lu Tai glanced at the actor with some curiosity, but didn't care much, and was about to turn around.

But suddenly saw Lin Yao handing a game controller to the dragon.

handle?

Lu Tai was taken aback for a moment, then suddenly remembered something...

No way! ?