There is a Problem with This Online Game Planning

It has only been a year since Linmu Studio was cut off from eBay as a company.

It is predicted by the media that the monthly turnover is more than 500 million, and the actual monthly turnover is actually higher than the prediction. The upstart of online games has recently gained fame.

Of course, many people in the industry are interested in studying its rise and business model.

After all, it is really impressive to be able to achieve this level in just one year.

In fact, many investment companies have done due diligence on Linmu Studio.

They have a certain understanding of the operation, financial situation and future prospects of Linmu Studio.

There are also a lot of angel investors and investment companies who are optimistic and want to invest.

However, Linmu Studio was born with a golden spoon in its mouth. Not only did it have ready-made games as soon as it was separated, but also had the help of Linmu Financial Holdings in the most difficult period at the beginning. question.

Lin Yao doesn't need it, and the investment company has no chance.

As for the due diligence on Linmu Studio, in addition to the creation-related words such as innovation, gameplay, and innovation, this studio also has a rather special word, that is-marketing.

Yes.

Whether it's "Fantasy OL" launched by Linmu Studio, or "Breakout"'s promotional video offensive at DEAS's most anticipated game awards, or various operations in subsequent events.

Those in charge of due diligence felt that Linmu Studio had made full use of marketing techniques.

The success of the game launched by Linmu Studio is not only good enough for the game itself, but also has a lot to do with marketing.

This is what investment companies value most, and it is also what many people in the industry admire most about Linmu Studio except for games.

Except for the short-term failure of "Battle Royale", Linmu Studio can not only make good games, but also rely on marketing to sell the game, which is really awesome.

Even the short-term failure of "Battle Royale" can be seen by people with a discerning eye. At that time, the focus of Linmu Studio was on the game platform.

And the Greenlight plan of the game platform, isn't it a kind of alternative marketing?

Therefore, many investors and industry insiders believe that every time Linmu Studio launches its own new game, it will inevitably make a big move.

This big move must be very eye-catching, and we will try our best to market it so that more players can play the game.

This is also the point that many of Lin Yao's colleagues tacitly followed Lin Mu's studio to learn.

But this time.

They... seem to have miscalculated.

Linmu Studio suddenly released two games when everyone was unprepared and he didn't seem to have made any preparations.

A platform jumping game "Mario" with a simple picture and a name that doesn't match the name of Linmu Studio.

A 3D horror game "Shadow" with excellent graphics and matching the name of Linmu Studio...

Two games.

When everyone was unprepared, it was released with a snap.

Not only the people in the industry are confused, but the players are also confused.

soon.

On the major forums, there have been discussions about these two games.

Players are very interested in these two new games.

After all, whether it is the means of promoting the two games when they are on the shelves, or the difference in themes, they are very eye-catching.

The first game "Mario" has a very retro style of painting. Looking at the promotional pictures, it seems that the focus is on feelings.

As for the second game, the players' evaluations are more direct, that is, Linmu Studio is trying to use its own advantages to push horror games to a new peak.

The realistic picture, the weird and bizarre promotional video that can be called a horror movie, is full of all kinds of strange elements, it is really scary.

It hasn't been long since the game screen change.

Although many manufacturers are working hard to improve the graphics of the game, there are no horror games with realistic and excellent 3D graphics.

"Shadow" by Linmu Studio is the first one.

Many players who like excitement, seeing this game, immediately celebrate the New Year in place.

The players discuss the game.

As for Linmu Studio's method of promoting the game as soon as it is put on the shelves, it is temporarily forgotten.

The average player doesn't think about it at all.

Because they are players, they are most concerned about the game itself.

But industry insiders are confused.

In addition to games, they are also very concerned about what Linmu Studio is doing.

Why is the game promoted when it is released? Why did you suddenly make two games and put them on the shelves without saying a word? What kind of medicine is sold in the gourd of Linmu Studio?

Many people in the industry are curious.

Including Du Kaiding, who initially sneered at the Vaporwave game platform's fanfare for the summer special promotion.

He frowned, looked at the new game on the Vaporwave game platform, thought for a long time, but still couldn't figure it out.

In everyone's guess.

The day after the Vaporwave game platform announced the "Summer Special Promotion" event, it just passed.

On the third day, at the same time.

While the players were still discussing yesterday's game, the people in the industry slowly let go of their doubts and prepared to study the two games released by Linmu Studio yesterday.

Linmu Studio released two games unexpectedly, without anyone being prepared.

One is called "Plants vs. Zombies", the producer is still Linmu Studio, the promotion is also -90%, and it only sells for 3 yuan.

Looking at the promotional video and the type of labeling, this seems to be a tower defense game with a cute style of painting.

The other game is called "Sword and Knife", which is a meat pigeon game with a martial arts theme. Looking at the promotional slice of the gameplay, the game has an excellent sense of attack. Moreover, this game seems to incorporate some weird and indescribable elements on the basis of martial arts, which looks very amazing.

This game also only sells for 3 yuan.

Another two games.

A tower defense with a cute style of painting, a martial arts action game that reveals a chilling and strange style in both the style of painting and the lines.

face this situation.

The players were dumbfounded again.

Lin Yao's colleagues were also stunned.

What is this for?

Really prolific like a sow?

And Lin Yao's colleagues, some of them were smart, had vaguely guessed what Lin Mu Studio was going to do after being confused.

Time came to the fourth day.

As expected, Linmu Studio released two games again at the same time...

Six games were released in three days.

Even though it's all paid games.

But these games are all in the special summer promotion, and the prices are extremely low.

After three days of fermentation.

Woods Studios' move to launch six games.

It has already caused huge waves among the player community.

And the speculation of Lin Yao's colleagues seems to have been confirmed.

"Fuck! They still want to support the number of games in the summer special sale on their own!?"

As soon as Du Kaiding turned on the computer, he saw six new games on the summer special promotion page, and immediately burst out with a foul language.

Don't blame him for bursting out.

Anyone who guesses the purpose of Linmu Studio can't help it.

Because this is too outrageous...