The Young Lion

When the reporters were discussing, the BBC reporter suddenly raised his hand and asked Yiwen: "Excuse me, can we broadcast this video on TV?"

Yiwen immediately smiled and replied: "Of course, any media platform can be taken. We will broadcast it on the official TV station and official website, and the website also provides free download."

After receiving this answer, the BBC reporter nodded.

This kind of eye-catching promotional video, although it is suspected of advertising for Millwall on the TV station, but at the same time, it can also increase the ratings. They certainly will not be broadcast separately, then it will really become an advertisement, but it will be in some football. Give the audience appreciation in the program, and use the promotional video to improve the ratings of the football program.

Other TV stations such as ITV naturally thought of this, but they didn’t say anything. Anyway, it can be downloaded for free on the Internet. Millwall doesn’t need any copyright at all. This kind of propaganda film is made for maximum dissemination unless there are other goals. The team copied their promotional video, and then there will be a rights movement.

Yi Wen gestured to everyone and smiled: "There is also a promo, please enjoy it."

Participants will no longer use a perfunctory attitude, calm down and wait and see.

When the second promotional video started playing, everyone had an illusion.

Is Millwall wrong?

cartoon!

The promo started with a classic animation style, which opened a map of Europe with scrolls, and then narrowed the focus from top to bottom, bringing together the United Kingdom and the Thames in southeast London.

In a jungle, a lovely blue lion cub emerged. The sun was shining and the flowers and grass were everywhere. It fluttered carefreely about the butterflies. Suddenly, it raised its neck and looked east, as if attracted attention. Li, then began to run east.

In the process of running, his young body began to grow and became larger and larger, and the running speed was also faster and faster. The wind and electricity triggered a gust of wind. The camera turned and aimed at its firm eyes, and then pulled the picture closer , Straight into its eyes, in the depths, a picture appeared in the darkness, from small to large, and then occupied the entire screen.

That was the historic first game of the Millwall Champions League against Eindhoven and Larson scored a goal.

While Larson scored, the passionate commentary also lingered in his ears.

"Larsen scored a milestone goal in the history of Millwall Club! This is their Champions League debut and the first goal they scored!"

Screen switching, goals against Dynamo Kiev and goals against Barcelona are all accompanied by crazy commentators.

Against Juventus.

"Pirlo! Pirlo lore Juventus! Lore, lore!..."

Against Monaco.

"Trezeguet helped the team open the first record, Millwall reached the final with one foot!"

...

After the passionate game screen ended, the screen returned to the animation scene. A boundless sea was near, the sun shone on the waves, the picture turned around, and the blue lion standing on the seashore had already gone from the lion cub Become majestic and powerful, with the domineering style of the king of the jungle.

Facing this beautiful seascape, the blue lion continued to run forward, and suddenly the road of crystal appeared at its feet, all the way to the east, it continued to run forward, and the road to the sea continued to appear in front of it. At the top of the castle, there is a trophy shining brightly in the sun!

European Championship Cup!

When the blue lion came to the gate of the castle and looked up at the trophy and showed his determined gaze, the sky was suddenly shrouded in shadow, and a white giant appeared at the other end of the castle, the same as the blue lion. The champion trophy stared at me, the blue lion made a loud roar, and jumped toward the champion trophy. At the same time, the white giant also stepped on the earth to make the world tremble. The moment the two touched the trophy, the screen ended, one line Metallic characters appear heavily in the center of the screen.

May 20, 1998

Battle of Kings!

"WOW..."

When the second promotional video ended, cheers broke out on the scene.

The reporters now felt that this trip was true and that they had come to the right place.

All the thoughts previously played by Millwall disappeared.

It must be said that even Millwall's promotional film made with cartoons as a carrier is very shocking and exciting.

And the meaning is clear.

After a battle, they grew up.

The Netherlands is in the east of England, just across the sea.

Amsterdam is a water city, simply reflected by the sea castle.

The white giant that appeared at the end must have implied Real Madrid, but did not use any Real Madrid elements, such as the team logo, the name or something, otherwise Real Madrid may not agree to your use, but the effect is very good. , Everyone's heart is not declaring, and the animation does not feel at all inconsistent.

After watching this video, I was involuntarily looking forward to the final on May 20th.

As for why Millwall wanted to make such a cartoon-style promotional film, it was very simple, capturing children fans.

In 1994, the cartoon Lion King was deeply loved by a generation of teenagers, and its influence was far-reaching. Millwall borrowed this model. When some children who like football see such animation promo, they will naturally have a feeling for Millwall. Concern, they will not always be children. When they were young, Millwall planted seeds in their hearts. Maybe not every child who has watched the promo will become a fan of Millwall in the future, but for sure It will be more than the growth of fans without such publicity.

The number of fans is one of the important criteria for measuring the influence of a football club, and then becomes a commercial influence.

In the era of Aldridge, Millwall was difficult to change the older generation of football fans who had a firm belief in football. He could only "loot" the new generation of fans as much as possible, neutral fans, just like he built the team, others His eyes are staring at being a star, but he loves tomorrow's superstar. It is not that he does not want to be a star, but it is forced by reality. This is the same as the plight of the fan market.

However, he is young, so he has patience, he will be at the stage of maturity in this streaming media era, and he will occupy the market to the maximum extent, especially the online market, young people are the main body of the online market, and Millwall’s propaganda focus is also Mainly over there.

After enjoying two wonderful promotional videos, Yiwen then announced a heavy news to reporters.

"From this summer, Millwall will hold a one-month junior football championship charity cup every year. The participating teams are not limited to the team composition. The participants cannot be more than 15 years old. The city is the point, and the city champions are determined by region. The champions of each district, and then the champions of each district in the finals in London, the city champion has a prize of 2,000 pounds, the regional champion has 3,000 pounds, the final champion has 10,000 pounds, the runner-up has 5,000 pounds, and finally, Millwall will take the championship ball In the name of the team, donate 500,000 pounds to the Children’s Charity Foundation! The amount of bonuses and donations will increase in the future as appropriate. The tournament organization will be borne by the FA, and the event costs will be borne by the three sponsors.

At the scene, reporters took the lead in applauding salutes, others followed suit.

In any case, Millwall does charity in the name of the club, which is an act that can win applause.

You know, they are also carrying hundreds of millions of pounds of debt!

This move was a precedent, and at the same time it could further scour the negative effects of Millwall's football hooligan's club.

The plan for this charity cup match was discussed with Adam last summer and Adam, and it took more than half a year to formally finalize it.

The first is the FA side. At first they just took the attitude of bystanders, but CEO Kelly soon realized that this would be an image project!

The FA must intervene to take a slice of the pie.

Millwall wants to spend money to enhance the public image and influence, but not just money, you have to have someone and time.

How to arrange the game, who is responsible for the referee, and coordination of the game schedule, these can not be solved unilaterally by the Millwall Club alone.

But the Football Association can, they are out to organize the game, the referee is also responsible for them, as for these costs, Millwall found three business partners from responsibility.

Don’t look at this is a U15 non-professional football match, but it’s a mess with charity. Sponsors are rushing, and sponsorship fees are not too high anyway. The British cities are all over the courts. Organizing a group of teenagers to play football, the cost is not originally Big, the referee's FA team must also use amateur, only in London to play the finals, may make some famous referees to show their faces, but also fame and fortune.

Millwall is happy to be the shopkeeper. Although the charity money was donated in the name of the champion team, everyone knows that the money was actually paid by Millwall. In addition to the title competition, it will get the most from the beginning to the end. Aldrich also has a meaning in his popularity income. He hopes to try his luck through the annual competition. Like a draft game, can he meet good seedlings and dig Millwall.

The format of this charity cup is finalized, and the schedule is also placed in the summer of each year. Even if the car crashes in the competition year, it is a group of young people under the age of 15 who play football. They can never have a slight relationship with the national team.

Millwall used the propaganda of this cup to catch people's hearts in all major urban areas of England and enhance their image. At least in the British mainland, they have begun to compete with Manchester United for the first fan market throne, although they are only just getting started. .

Millwall's press conference held in the middle of the week without a game ended perfectly, and journalists from all walks left with satisfaction.

On the same night, a football program began to broadcast Millwall's promo. For a time, the most popular films in England were Millwall's two promos.

The two promo films cost the club nearly a million pounds of budget. Don’t watch the promo for a short time. The two together do not exceed 8 minutes, but the special effects can be done so well. The production of the team behind the scenes The cost is also very expensive, and it will be completed in a short period of time.

The enthusiasm of these two propaganda films ignited the craze for neutral fans to pursue Millwall, and at the same time, it also triggered some conservative fans.

They believe that Millwall, like Manchester United, has embarked on a thorough commercialization road, which is completely contrary to traditional football!

Do you guys play football or make movies?

Isn't the little girl who has painted the club's image like a flowery show attracting attention?

The criticism of extremely conservative fans, Aldridge does not care, he is right or wrong in this way, time will give the answer, or that, when the number of Millwall fans surges again, the answer has already appeared Too.