The Young Lion

The news that Aldridge shelled the Golden Globe Awards unfairly became the hottest topic in England.

Originally, the public opinion community just needs the confrontation of sharp opinions. If it is flowers and applause on one side, what does it mean?

There is no controversy, and there is no authoritative body to criticize it, but listening to different voices, the detonation of public opinion confrontation is what the press needs most.

It's just that Audridge's words offend some people, especially those who like La Liga fans and those who like Ronaldo and Hiller.

But there are also solidarity with him. A few months ago, the Brazilian coach Zagalo said mercilessly: Personally, I hate the media's praise and hype. It is ridiculous for a big club like Barcelona to put all the responsibilities on the shoulders of a 20-year-old man.

Then he criticized bluntly: if he is always floating, there is no benefit. He still does not understand the importance and significance of teamwork. Although Ronaldo can certainly become one of the great players in the history of football, Bailey was more comprehensive than him when he was 20 years old.

Many celebrities and ball critics also use a rational point of view to support Aldridge when commenting on the Golden Globe Awards on the show.

Their argument is not whether Ronaldo and Hiller have the strength and whether they will succeed in the future. No one denies that if he continues to play well, he will definitely become a great star.

But in a year that can be called nothing, such a player won the second and third place in the Golden Globe Awards. Ronaldo also nearly tried to push Summerl to the golden ball throne, which seems too ridiculous.

Where is the reason?

It's because he scored many goals, and the goals were good.

The BBC specially compiled the goal highlights of Ronaldo and Hiller in the past year, and compared the goal highlights of Larsson and Nedved.

It came to a conclusion: Larsson scored the most goals, Nedved played comprehensively as a midfielder, scoring assists and doubles 20+, but Ronaldo's goal is best seen, if Hiller does not have the European Cup golden boots, I am afraid There is no possibility to even enter the list.

Most of Millwall’s goals came from teamwork’s fatal blow. Occasionally, several individual performance goals did not have the sense of shock. Players like Larson only need one action in the penalty area to shake the angle. Then complete the goal score, and Ronaldo has a variety of long-distance rushing through the human body, the perfect combination of body technology, dazzling movements, smart get rid of, fast speed, the aliens that are fast are obviously more likely to be sought after by the outside world.

It is often said that football is a team sport, but the heroic complex in people's hearts seems to never disappear.

Aldridge returned to the club to hold a high-level meeting. The selection of the Golden Globe Award made him aware of a very serious problem.

That is, no matter how well Millwall performs, it always gives people a feeling of being difficult to enter the room.

After all, they are used to it. In the preconceived impression of the outside world, foreign media say that Millwall is a village, and there is no concern for Millwall except for England.

Specifically, if AC Milan achieved a five-game winning streak and a six-game winning streak, then it will immediately become the focus of all of Europe. Barcelona Ronaldo scored a beautiful goal and became the lens of repeated broadcasts by media platforms in various countries, and Millwall achieved After a ten-game winning streak, there was a slight eye effect. When the fifteen-game winning streak tied Real Madrid, it completely entered the sight of all Europe. Moreover, the outside world was followed by doubts, thinking that the Premier League is not competitive In this way, Mill Wall Howe won a 16-game winning streak.

From the perspective of this time, the Premier League is indeed not in the top five leagues. The decline in the European War in recent years makes it difficult to look at the Premier League. Last year, Black out of the group stage became a laughing stock. This year is a good year. A little bit, Manchester United thrilled from the group stage thrillingly, this is still thanks to Juventus who made early advancement for not putting water in the final round to kill Manchester United.

Aldrich realized: This is not only an era of robbing genius, but also an era of robbing fans!

The rapid development of television relay technology and the promotion and operation of business models are at this time the most advantageous stage for the club to commercialize and seize the market.

This is not only due to the success in the arena, but also to bombard the fans' nerves through media dissemination and propaganda. Whoever can step into the eyes of more fans first will get the most impact.

All the senior members of the club were present, Aldridge was sitting at the long table, listening to Adam's market development report.

In the past two years, Millwall, with East London as the center, quickly radiated the surrounding area and exerted influence. Last season’s two championships and one Asian record have also won them the favor of a large number of neutral fans. From the increase in sponsors Come to this point.

However, there are many factors restricting Millwall. The first is their stadium. The capacity is small. Neutral fans want to see the ball and cannot buy tickets. The image of the stadium itself does not conform to the image of a strong team.

Millwall is located in the southeast of London. The surrounding environment is not as modern and prosperous as Stamford Bridge or Highbury. The most important thing is that their influence must be successful in the European War if they want to go out of England.

In this season's European Cup of Winners, Millwall has reached the quarterfinals, but their game is not watched at all. It is like playing against the Swiss team of Sion in the second round. If Aldridge is a foreign neutral fan, Not interested in.

Millwall vs Sion?

The quarterfinal draw against opponents is also unattractive.

Bran of Northern Europe.

The European Winners Cup tickets at Wembley sold well, with an average attendance of around 50,000, but many fans expressed some disappointment because many fans wanted to see Nedved, Larsen, Trey Star players such as Zeguet debut, rather than watching Fannie, Glenn Charles, Phillips, Lampard and other players.

Adam's report shows that Millwall's influence is increasing day by day, through the sales of jerseys, the number of fans, the enthusiasm for ticket rushing, the news exposure rate and so on.

But Aldridge felt it was not enough, far from it.

He does not demand a step in the sky, but at least he must realize that it is the beginning of a golden age of business communication.

"Establish a new department dedicated to the brand promotion of Millwall. Commercial operation, Adam you continue to work hard. In addition, I mention two projects, you will improve the plan and implement it. First, establish a Millwall 'S official TV station, 24 hours of TV broadcasts related to Millwall, game highlights, player interviews, team training, the club produced the most eye-catching game show, anyway, to allow fans to love Millwall, understand Millwall Second, the establishment of the official website of Millwall, and the addition of website advertisements in the stadium, through TV broadcasts, can make fans from all over the world interested in landing on our website, but also can open up sales channels and sell our souvenirs, Fan organizations can also be included in the content of the website. The content of the website includes news, publicity, and interaction, so that fans can register as members and maintain regular email publicity. In short, we must be at the forefront of the trend, not just staring at the past promotion. Mode."

Aldrich's words made the participants look at each other, someone asked: "Boss, we set up a TV station, but we don't have the right to broadcast."

Aldrich replied: "We don't broadcast, we just broadcast our past wonderful games, you can organize some classic games, or interview some fans, celebrities, or you can make a player's performance throughout the season, I For example, take Nedved as an example. He came to Millwall in the summer of 1994. No one knew who he was at that time. Fans were also doubting his ability. At the beginning, his role in the team was not obvious. , But he grew up gradually, and through two seasons of hard work, he became a team star. You can use the fragments of the past games to show you, and create an inspiring inner spirit, and we can also promote our Football values, through the youth training base, winning the 1996 FA Youth Cup is a good material. In 1995, the record of the Premier League was promoted, the glory of last season, this season's winning streak, not all can be used for promotion ?"

Everyone nodded their heads to understand the promotion idea of ​​this TV station.

"What about this official website? I mean, should we open the website like the British Treasury and listen to the fans?"

The Internet developed rapidly in the 1990s, but it is still a new thing. After all, it is based on hardware conditions. Governments of various countries have successively established official websites, and their role is not obvious, but it is a manifestation of advancing with the times.

Aldrich said patiently: "We can publish the latest news on the official website, so that fans who follow us can use the website as one of the channels for obtaining reliable information, such as which player we renew the contract with, the player transfers, and the player is injured. , Where are the teams going to play, what activities do the teams have, discounts on tickets, where do players go for charity events, what awards do players receive, interview records, excellent photos of photographs, and forums can also be set up on the website to allow Fans can discuss Millwall and establish a platform to communicate with fan organizations, such as Adam, who is in charge of transfer negotiations, can elaborate on our recruitment policy, team building philosophy, including views on players’ prospects, or Open a dedicated section for each player in the team to allow fans to express their support. They can also discuss the performance of players, score each game, and organize activities regularly, even if it is an agreed time to talk to me and players, as long as The parties agree that this is fine. The Internet is the most important media platform in the future. We must firmly grasp this trend and let other media must pay attention to our official website and publish some important news on the website, which forces other media. You have to come to our website, and when Millwall fans in other countries have accumulated a certain number, you can cooperate to establish foreign fan sites, and so on. Anyway, you have to use your brains to sell as many ways as possible. Millwall Club."

Aldrich's remarks opened the eyes of the people present. Most of them felt that Aldridge was a savvy businessman and an excellent coach, but did not expect him to have such whimsy.

The current Internet technology is innovating every year, and the development momentum is very rapid. For example, the upcoming streaming media era will also further promote the Internet to enter thousands of households, causing the rapid increase of Internet users.

Aldrich just wanted them to broaden their thinking, not just stare at one-third of an acre in the UK, and put it in the past. It was really difficult to make propaganda abroad. It was really difficult to rely on either the European War or foreign stars, but the emergence of the Internet It is to make the sense of distance from reality become more and more blurred. If Millwall has a poor background and does not seize such an opportunity, when the future market matures, he would like to share a slice of soup. .