The Ultimate Live Superstar

Soon, as soon as the poster was released, it caused an uproar on the Internet.

Lu Yu's live broadcast has once again become a hot topic that people talk about!

Although it is unimaginable, how to do it in order to drive a motorcycle and fly over one of the hottest places on earth.

But the sensation caused by this incident is beyond doubt.

Just finished skiing in the cold Alps Mountains, and went deep into the largest crater in the United States to complete the leap. It's just this kind of courage that ordinary people have!

"My God! Kilauea, what the hell is he doing?!"

"This could be another thrilling trip..."

"My heart is already beating violently!"

"Xia Wei's ice and fire duet! Dude, I'm looking forward to it!"

"Motorcycle? I'm afraid it's not the motorcycle you imagined, right?"

During this period of time, Lu Yu's personal Twitter immediately gained nearly 10 million followers after several overseas live broadcasts!

Fan groups are becoming more and more complex, and they are distributed in various countries around the world.

Because only this social platform was opened, many people who watched the live broadcast would immediately find Lu Yu's Twitter and pay attention to it, so as to better obtain first-hand information.

Among them, many well-known media in the world are included.

Whenever Lu Yu releases a new live broadcast announcement, they will follow the hot spots as soon as possible and make some articles on it.

For a time, not only in North America, but many potential audiences all over the world, even ordinary people who don't pay attention to these things, have heard more or less about Lu Yu's deeds.

Therefore, things like road turning fans happen almost every day.

It is no surprise that the popularity has skyrocketed.

...

A few days after the announcement of the live broadcast, the relevant preparations began in full swing.

In order to better complete this challenge,

The Discovery Channel specially invited Terry James, a local volcanologist in Hawaii, to serve as a technical consultant for this live broadcast.

Terry was young.

A native of Xiawei.

His resume is very beautiful.

After graduating from the Massachusetts Institute of Technology, he has been working in the Xiawei Branch of the National Laboratory, specializing in the study of geological structures and volcanic activities in the Kilauea area.

He has published relevant articles in many scientific journals at home and abroad.

Compared with ordinary people, his attitude towards Kilauea Volcano is much friendlier, and he has very deep feelings for this hot place.

Terry has always felt that active volcanoes can actually live in harmony with humans.

It's not a beast that turns heads.

It is a magical scene bred by nature.

For that alone, Kilauea deserves attention.

However, due to people's disregard for nature, this matter has never been recognized and supported by relevant departments.

After all, transforming a volcano into a tourist attraction is full of danger just thinking about it.

Taking a step back, any normal person would never be interested in volcanic eruptions...

Last year, Terry made similar remarks on a science and education program.

The result was tit for tat by critics, and the criticism was incomplete.

finally.

This idea can only be shelved temporarily.

However, after learning about Lu Yu's volcanic challenge, this idea began to stir again.

Because he knows that this may be a great opportunity for the world to recognize Kilauea again.

So, after being invited to meet, Terry himself was very excited.

Holding Lu Yu's hand, he said repeatedly:

"Mr. Lu, this is a great challenge, I will do my best!"

"thanks."

"You're welcome!"

After a brief greeting in the reception room, Lu Yu briefly told him some details of his plans and projects.

Considering the power of the motorcycle and the temperature of the crater, there are many factors that can affect success or failure.

In the end, after careful analysis and discussion, the location of the live broadcast was set on a relatively stable volcano among Kilauea's five shield volcanoes.

The location is just off the southwest corner of the Kilauea Depression.

Near Harimory.

The crater is 80 meters in diameter.

The altitude is more than 200 meters.

Although its eruption pattern is not very stable.

But the advantage is that you can intervene.

The surface temperature in the surrounding area is not very high.

It is maintained at around 50 degrees all year round.

It will not interfere with related work.

Not long ago, the researchers of the National Laboratory had just completed an exploration mission there.

If it is settled, then this period of time should be the best time for the challenge.

Therefore, after deliberating for a while, Lu Yu decided on the location of the live broadcast.

As for the preliminary construction and coordination work, he is not prepared to participate.

Leave it to Anna to handle it all.

Next, he will take advantage of this time to conduct several special training sessions.

Strive to complete this live broadcast in the best condition.

So, after finishing his work on Kilauea, this guy immediately went to Utah to pick up his motorcycle according to the agreement, and settled down near the transportation company. Training.

The effect is not bad.

Whether it was the condition of the car or his driving skills, Lu Yu was quite satisfied.

So he asked Neil to rent a container for storage, and stayed in Utah for nearly a week before returning to Washington.

...

Time flies, and in the following days, various preparations are still in full swing.

On the Internet, the audience's sense of anticipation has also been pulled to a critical point that is about to explode.

I can't wait to see Lu Yu's true face in the live broadcast room immediately.

In addition to challenges, during this period, Adidas, Nike, and many well-known outdoor brands have not stopped competing for Lu Yu.

All major brands showed their killer moves one after another, and they all wanted to lure Lu Yu into their business.

For this reason, Adidas once offered a high price of 400 million US dollars a year!

On the other hand, Nike is not to be outdone, and directly throws out a business contract of 550 million US dollars, plus 100 million US dollars for joint cooperation!

Nike's joint name has always been the first brother in the circle.

In this regard, Adi is really incomparable.

In order to increase the popularity of Jidao, and to enter Portland in the future, Lu Yu thought about it, and finally reached a cooperation with Nike.

550 million dollars a year in endorsement!

Plus a variety of co-branded limited items exclusive!

This contract directly broke the highest record in Nike's endorsement history!

Let Lu Yu board the headlines of major websites and sports newspapers, and become a legend in the sports circle.

Many people think that Nike is making a fuss out of a molehill, but in fact, this cooperation is absolutely guaranteed.

The endorsement of the number one person in extreme sports is a deal that will never lose money.

A specific fan group alone is enough for Nike to digest for a long time...

If the follow-up heat comes up again, the future will definitely be bright!

Because of the endorsement contract of the brand, the metropolis expresses exclusivity in the terms.

Therefore, Lu Yu had to give up cooperation with other brands.

Of course, that's fine too.

Anyway, the cooperation period is not long.

Besides, endorsement is not much.

As long as you can maximize your benefits and help yourself realize your wishes, a Nike is really enough.