The Ultimate Live Superstar

In the birth of any culture, there will always be a labeled leader born.

For extreme sports, Lu Yu is its label and spokesperson!

From the beginning to the present, every live broadcast of his has almost established the development history of the sport.

Unarmed rock climbing, skydiving, survival in the wilderness, surfing and skateboarding, wingsuit flying...

In every field of extreme sports, he has accomplished the achievement of "the debut is the peak"!

Later people can imitate.

But never beyond.

The so-called catching up from behind is even more impossible.

As far as it is concerned, it may only be the level of courage, which may have persuaded most people...

...

Lying on the bed in the living room.

Lu Yu slept until five o'clock the next morning, and then slowly opened his sleepy eyes.

Last night, more than ten hours of deep sleep allowed his body and mentality to recover as they should.

All kinds of discomforts have long since disappeared in my sleep.

After getting dressed and getting up, Lu Yu called Anna immediately.

"Hey?"

"Hey, morning, how was your rest yesterday?"

"It's okay, what's the arrangement for today?" Lu Yu asked.

On the phone, Anna sighed, and said helplessly, "You may not believe it... Until now, there are reporters outside the building. Do you know? Last night, they waited for you here all night..."

Fuck?

what's the situation?

When Lu Yu heard this, he immediately frowned, hurried to the window, and looked down.

Everything is exactly as Anna said.

On the street, the hard-working and dedicated reporter Mi Lijian still blocked the door of the building, refusing to leave for a long time.

so scary...

Looking at the scene on the road, Lu Yu could only nod his head, and said meaningfully: "OK...I see...they are really crazy..."

"Lu, journalists from the United States, have always been difficult to deal with. What they do is often beyond your imagination. I have a deep understanding of this... because when I was working in the mountaineering team, I experienced them. Chasing and fighting..."

"Um, well..."

"By the way, have you had breakfast? Do you need me to deliver something to your room?" Anna asked.

After sleeping for so long, I'm really hungry.

"OK, thanks."

"You're welcome. Oh, by the way, there is one more thing I want to tell you. I received an email from Nike in my office mailbox last night. They want to talk to you about the endorsement. Are you interested?"

"Advocacy?"

"Um."

NIKE has really noticed itself.

It seems that what the reporters downstairs said is true.

"Where are they?"

After thinking for a long time, Lu Yu simply went straight to the point.

"Several leaders from NIKE headquarters came to New York from Portland last night. If you are interested, I will reply to them immediately and arrange a meeting for you as soon as possible.

"

last night……

Is Lao Mei always in such a hurry?

After pondering for a while, Lu Yu finally nodded: "Okay, you can arrange it."

"Okay, I'll do it right away."

...

In the previous life, Lu Yu was considered a loyal user of Nike.

In addition to relatively professional equipment, ordinary sports standard equipment, most people choose this brand.

Comfortable, durable, and practical.

Its pioneering sneaker air cushion technology has brought a revolution to the sports world.

The sports shoes manufactured by using this technology can well protect the athlete's knees.

Reduce the impact on the knee when it lands during strenuous exercise.

Even now it seems that this is a very powerful technology.

Because of its early foothold, since the beginning of the last century, this world-renowned sports brand has occupied the leading position in the pan-sports circle.

A real big brother.

It’s just that his family monopolizes nearly 40% of the US sports shoe market…

There are countless fans all over the world.

If you can really negotiate with NIKE, it will be a good thing for me.

It is different from ordinary small brands.

Endorsing such a world-renowned brand is itself a complementary and cooperative process.

Because through the promotion of the brand, the influence of the spokesperson will also be improved to a certain extent.

Therefore, it is not so much an endorsement as a cooperation.

Of course, many conditions are required for the cooperation to be achieved, and the income from influence is only part of it.

However, this problem is something that NIKE should consider.

After all, the choice is in their hands.

...

eight o'clock in the morning.

After breakfast, Lu Yu sat on the sofa and watched TV for a while.

He didn't leave the lounge until Anna notified him that the other party was coming, and went to the living room on the top floor under the guidance of the staff.

When I entered, about seven or eight foreigners of different heights, fat and thin were already sitting in the living room.

Although their body types are different, they all wear formal clothes.

Suit, tie, spotless.

Holding various documents in his hand, he was whispering something there.

When it comes to the emotional place, he even points to the big screen in the center of the room.

At this moment, the video of the landing wing suit flying is being played on the big screen in a loop.

The format of watching the video is probably the edited version of the Discovery Channel.

Lu Yu's arrival suspended their discussion.

Everyone turned their attention.

There was a look of surprise and eagerness on his face.

Immediately afterwards, Anna stood up, invited Lu Yu to the seat, and introduced it to everyone.

After all, it was the first time seeing a real person.

Looking at Lu Yu, these senior leaders of NIKE couldn't help the excitement in their hearts, and their words were full of excitement.

In fact, the introduction is just a formality.

Almost all of these people present have watched Lu Yu's live broadcast more or less.

Even if you haven't read it, you have a deep understanding of this Chinese man from the news in recent days...

After a few words and greetings, everyone sat down one after another.

At this time, a middle-aged man with a pot belly sitting in front of Lu Yu's left stood up again, shook hands with Lu Yu solemnly, and then said:

"Mr. Lu, hello! You can just call me Joyce. I am the marketing director of NIKE North America. I hope our visit doesn't disturb you!"

"Hello, Lu Yu."

After the two shook hands, Joyce opened the conversation and went straight to the point.

First, he praised Lu Yu's live broadcast and expressed his admiration, and then talked about the upcoming new series of products, and wanted to invite him to be the global spokesperson for the new series.

Immediately afterwards, the details and relevant terms of the contract were also explained and explained as necessary.

Of course, this is only a preliminary idea, and the specifics need to be decided after Lu Yu nods in agreement.

The price tag offered by Nike is super awesome.

Never lose to any top star.

In the endorsement of the pan-sports field, this is very rare!

"Mr. Lu, if you have the intention to cooperate, we will definitely show sincerity. This contract of 200 million US dollars is only part of your remuneration. In the future, we will carry out in-depth cooperation with other brands in North America to provide you Introducing limited items!"

"Globally, every time you sell one of your limited editions, the profit will be settled in your contract in the form of sharing..."

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