"I'm so mad! What a bunch of stubborn old people!"

Zhang Jiazhu walked out of the restaurant cursing. Using his elder brother's relationship, he invited some foreign businessmen to eat and drink. Naturally, the purpose is to promote new-style underwear and develop dealers in other places. As a result, none of the businessmen are willing to act as sales agents because they "smelt the color of the apron".

Zhou Hexuan smiled and comforted: "Okay, don't be angry. It's normal for them not to cooperate, after all, this thing is too shocking."

"Then what should we do? Our first batch of underwear is about to be produced, and we must not rot in the warehouse." Zhang Jiazhu said.

Zhou Hexuan said: "Let's take it one step at a time. Shanghai has the most open atmosphere. Our underwear store in Shanghai is about to open. Once the advertisement is published, the situation will definitely improve gradually."

A flash of inspiration flashed in Zhang Jiazhu's mind, and he said, "Wuhan is the place where the breast milk movement is the most violent. Why don't we go to Wuhan and find cooperation with the women's association there, and the new underwear will be promoted smoothly."

"Not right." Zhou Hexuan shook his head repeatedly.

The women's association's waters are too deep, and it's inconvenient to explain why. Anyway, as long as Zhou Hexuan gets involved, he will be labeled as the Red Party in two months. There is a small group of feminist fighters who play naked all day long in Wuhan. They are actually instigated by the KMT to distort the women's liberation movement with radical words and deeds. The ultimate goal is to tarnish the image of our party.

Zhang Jiazhu is an impatient person. He dreams of reaching the sky in one step, and he somewhat disagrees with Zhou Hexuan's idea of ​​slow development.

Zhou Hexuan is confident that the Guangzhou government will promulgate the "Breast Cord Prohibition Prohibition" in a few months, ordering all women in the province to have their breasts released within three months. The above fines - that's a lot of money for ordinary people.

And wait until next year, when the "Prohibition of Breast Cordration Act" will spread throughout the South, and that will be the time when the sales of new underwear will skyrocket.

The two got into a rickshaw and headed to the underwear store that was being renovated.

Walking halfway, I suddenly heard someone shouting loudly: "Foot binding, chest binding, and long hair are all feudal ideology's shackles on women. They are shackles and shackles on women. We should resolutely break them..."

Among the crowd on the street, more than 20 long-haired female students were chanting slogans, and there were at least hundreds of onlookers gathered in front of them.

"Crack!"

The female students held their hair and waved the scissors in their hands. The hair broke and fell off, and the locks of hair were thrown to the ground and abandoned like shoes.

Zhang Jiazhu was stunned, turned his head to look at Zhou Hexuan, and the two looked at each other and smiled.

With the occupation of Shanghai by the Northern Expedition, the Women's Liberation Movement finally spread here.

The most iconic content of the women's liberation movement in the 1920s was: letting your feet go, cutting your hair, and letting your breasts go. These behaviors are often associated with revolution.

As early as May last year, Hubei launched a large-scale hair-cutting campaign and established the "Tianzu Association" to call on women to let go of their feet. After the Northern Expedition captured Wuhan, they ordered the women in the city to cut their hair, and women who didn't cut their hair were derogatoryly called "*****".

These practices may seem drastic, but in fact they are coercion to put it bluntly. It's like the Tianping Heavenly Kingdom forced the people to keep their hair. After they grow their hair, they become "long-haired", and they can only rebel wholeheartedly.

The same is true of the Northern Expedition forcing women to cut their hair. As long as they cut their hair, they support the revolution, and they pull women and their families into the revolutionary camp.

However, Shanghai is Shanghai after all. Women in Wuhan cut their hair for revolution, but women in Shanghai cut their hair for fashion.

At this moment, as soon as those female students called out, many onlookers immediately rushed forward, shouting impatiently: "Give me the scissors, I want to cut my hair too!"

"Crack, click!"

With a crisp sound, countless beautiful hair fell off. Those women who cut their hair were also overjoyed, and some even took out small mirrors to admire them on the spot, obviously very satisfied with their short hair image.

"good!"

"Good cut!"

The onlookers booed accordingly, and the originally serious women's liberation movement was turned into a bit of a farce.

Zhou Hexuan couldn't help laughing and said, "The atmosphere in Shanghai is really open."

Zhang Jiazhu said happily: "It is so easy to cut hair, it seems that our underwear is not worried about sales."

What the two witnessed with their own eyes at this moment was exactly the "hair-cutting trend" that became popular in Shanghai in 1927. Women in Shanghai began to regard short hair as beautiful. It seems that not cutting short hair means that they are not fashionable and progressive, and they will be looked down upon when they go out.

This was the case during the period of the Republic of China. Some concepts seemed to be deeply ingrained, but as long as the window paper was pierced, the speed of their development was astonishing.

In 1920, women in Shanghai would face prison if they wore revealing clothes, and people regarded small breasts as beautiful. By 1930, women could even wear translucent clothing when they went out. In order to make their breasts look bigger, they also specially stuffed "prosthetic breasts" into their clothes.

Not long after, Zhou Hexuan and Zhang Jiazhu came to the underwear store.

This is a store in the Shanghai International Settlement, and the renovation is almost complete, and there is another store outside the concession.

Zhang Jiazhu wandered around the store a few times and was very satisfied with the situation. He asked, "Brother Zhou, which newspaper do you plan to publish your advertisement in?"

Zhou Hexuan laughed and said, "Of course it's the pictorial of "Good Friends"."

Suddenly, Zhang Jiazhu patted his head and said, ""Good Friends" is indeed the most suitable."

During the period of the Republic of China, there were two extremely popular pictorials, one was Tianjin "Beiyang Pictorial" invested by Zhang Xueliang, and the other was "Liangyou Pictorial" in Shanghai.

Both pictorials were launched last year. The first issue of "Liangyou" sold 7,000 copies, and later it was even sold in the United States, Canada, Australia and Japan. It claims that there are "Liangyou" pictorials wherever there are Chinese people, which shows its great influence.

Zhou Shoujuan had just stepped down as the editor-in-chief of "Liangyou" at this time, and the new editor-in-chief was Liang Desuo, a medical dropout from Qilu University. Historically, during Liang Desuo's tenure as editor-in-chief, "Liangyou" pictorial achieved rapid development.

It seems that those who studied medicine in the Republic of China were very good, and they often did not do their jobs properly.

This morning, Liang Desuo was worrying about the content of the next pictorial. He has just become the editor-in-chief, so the so-called three fires for a new official to take office, naturally he has to make some achievements to prove himself.

The previous "Liangyou" was inevitably sensational, relying on photos of celebrities and celebrities, as well as various lace news to attract readers. Liang Desuo felt that this was too low-level, and he planned to make bold reforms from the layout to the content, pursue cultural and aesthetic education, report health and progress, and at the same time seek innovation and change, so that "Liangyou" will change from a pastime magazine to a socially beneficial progress publication.

"Editor-in-Chief, a Mr. Zhou came to you and said he has something important to do." The assistant knocked on the door and said.

Liang Desuo put down his pen, picked up his teacup and said, "Please come in."

Zhou Hexuan pushed the door open and entered without introducing himself. Instead, he took out a pile of new-style underwear from his bag and threw them all on Liang Desuo's desk.

"puff!"

Liang Desuo sprayed out the tea that had already reached his throat. He grew up in a Christian family and is very familiar with the West, and he recognizes the things in front of him.

Zhou Hexuan wiped the water stains splashed on his body, and joked with a smile: "Editor Liang, even if you like underwear, you don't need to be so excited."

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