The Richest Man Yang Fei

Yang Fei analyzed Procter \u0026 Gamble's strategy very thoroughly. What he was most afraid of was that their price for Tide was too low. With Procter \u0026 Gamble's brand advantage, it would be the biggest rival in the laundry detergent industry.

After all, Procter \u0026 Gamble is Procter \u0026 Gamble, the price of the same general powder is one yuan higher!

Yang Fei felt that no one could challenge the status of white washing powder.

However, what Yang Fei didn't know was that P\u0026G was facing a severe test.

Procter \u0026 Gamble's original positioning was to position Tide as a high-end brand, while the Panda laundry detergent produced by Beihua No. 2 Factory competed for territory in the low-end market.

However, Procter \u0026 Gamble suddenly discovered that its best high-end positioning method failed!

After Tide was launched on the market, the general powder was priced at 3 yuan per bag, but no one cared about it.

Regardless of whether it is urban or rural, consumers do not pay for this brand.

Procter \u0026 Gamble misread the times!

The Huaxia at the end of 1994 is no longer the Huaxia of the 1980s. Chinese people's living materials are relatively rich, and there are more choices for the same type of products.

Especially in the washing powder industry, there is Vitality 28 Yiqijuechen in China first, and then there is the clean white brand that is thriving.

Guan Dong's local brand is "Libai", and Chen Kaixuan gradually made efforts to register and establish Libai Company in Huacheng.

Lishui Wuqi Chemical Factory has always been selling soap for a living. It once sold soap to the first place in the country. Later, it also took a fancy to the development direction and economic benefits of washing powder. After the joint-stock reform in 1993, it was reorganized into Ainas Group The company officially entered the washing powder industry. Their "Diao" brand is positioned in the low-end market. Like the white powder, they all set the price at two yuan a bag.

All well-known daily chemical companies in China are taking the low-price route.

At this time, Procter \u0026 Gamble suddenly introduced Tide and priced it at a high end, so naturally it did not get a good response from the market.

Relatively speaking, the technology of washing powder does not have much high-tech content. No matter how much you flaunt it, it is enough for consumers as long as they can wash clothes.

As for the so-called "phosphorus-free" and "environmental protection" concepts, these concepts have long been played by clean white. Consumers have accepted clean white detergent without phosphorus. High-end products can buy natural soap powder, and low-end ones can be bought. Plain powder, machine hand wash dual use, all kinds of fragrances are available, and the price is affordable.

Who would spend an extra dollar to pay for an unfamiliar brand?

After Yang Fei learned that they were selling high-priced washing powder, he let go of his anxiety.

On Saturday, November 5, 1994, the Southern Chamber of Commerce donated a police car ceremony, which was grandly held, and many media in the province participated in the report.

On behalf of the Southern Chamber of Commerce, Yang Fei attended the donation ceremony dressed up and gave a passionate speech.

On the same day, the Southern Chamber of Commerce and the provincial public security department reached a cooperation agreement between the police and the people. After the two big markets in Nancheng and Beicheng are completed in the future, the police will set up special posts in the big markets to ensure the stability of the big markets. orderly development.

This activity was well received by the general public.

The Southern Chamber of Commerce has become the most popular word among people in the province.

In the hearts of the people, the Southern Chamber of Commerce is a good chamber of commerce with public responsibilities. Because of the close cooperation with the police, the Southern Chamber of Commerce has also been covered with a veil of mystery, making people feel that it is a company with a background and background. chamber of commerce.

In China, a successful entrepreneur must be half a politician at the same time.

If you only know how to run a business, you will definitely not be able to do much. When many foreign investors first came in, because they did not understand politics, they encountered a lot of blood and blood, and only after they were localized did they start to grow.

Large enterprises, whether they are state-owned enterprises or private enterprises, are more or less linked to politics.

Just look at those big entrepreneurs, which one is not this representative or that committee member? Which of them is not active in the big stage of domestic political life?

Yang Fei proposed the concept of police-civilian cooperation as a family, in fact, to ensure the smooth opening and operation of the big market.

It can be predicted that after the opening of the two major markets in the north and the south,

It will seriously threaten other wholesale markets now, and even squeeze them so that they have no way out!

One is the integration of sales resources, which makes the small wholesale market lose customer traffic, and the other is that the wholesale bosses will get together and run to the big market, and the small market is fundamentally declining.

In fact, the two major markets are still under construction, and some people threatened to confuse these two projects!

On this outlet, Yang Fei made a high-profile donation of 48 police cars to the police! Reached a cooperation agreement with the provincial government!

This gives those who want to make trouble a baton: If you have the ability, come and try it!

Don't underestimate the blood and violence of these businessmen!

In Yang Fei's memory, there were two wholesale markets. In order to compete for customers, hundreds of people were finally organized to fight with sticks and weapons, smashing one wholesale market and destroying dozens of cars. It took three days to recover after being paralyzed, blood was everywhere on the road, and there were broken hands and feet, which was horrible.

How bloody are southerners?

It is enough to think about the saying that there is no army without Hunan.

Not cruel, not fierce, not evil, can the reputation of the Hunan Army be achieved?

In order to prevent this phenomenon from appearing, Yang Fei buried the hole in advance, and first invited the police to calm him down, so that the younger generation would not dare to act rashly.

Sure enough, as soon as this move was made, the heroes bowed their heads, and those who had previously threatened to disown the chamber of commerce also died down, and stopped making aggressive remarks.

Such a big market, such a big chamber of commerce, without any background, can it stand firm?

Yang Fei's pledge to donate the police car is not only a respect for the police, but also for the future development of the chamber of commerce.

When the vice president and directors recognized this fact clearly, they deeply appreciated Yang Fei's foresight. It is more important than anything else to spend a small amount of money and get a safe party!

The money invested by the chamber of commerce will be remitted to the account of the chamber of commerce one after another.

Yang Fei signed an investment dividend agreement with the chamber of commerce.

Only investing in dividends, not taking equity, can guarantee Yang Fei's absolute control over the company.

The agreement stipulates that the property rights of the enterprise belong to Party A, and only pay annual profit dividends to Party B. The contract period is five years. After the contract expires, Party A will pay dividends and principal and interest returns to Party B, and return all investment principals to Party B. Termination of contract.

If during the contract period, Party A declares bankruptcy, then Party B has the right to distribute Party A's property in proportion to the dividends.

After Yang Fei signed the contract, he went to Beijin with a huge sum of 650 million yuan.

During the five-year contract period, Yang Fei has an extra 650 million in funds!

Not long after Yang Fei returned to Beijin, he heard an explosive news.

Procter \u0026 Gamble's new product Tide Laundry Detergent is seriously unsalable!

As a result, they took the most serious price cuts in history.

"Tide's price has been reduced! It's directly reduced from three yuan a bag to one yuan nine!"

This big price cut is simply jumping off a building!

Yang Fei was stunned when he heard the news.

Also confused, not only Yang Fei, but also Li Bai and Diaopai.

Everyone can't imagine that a big international brand will drop from three yuan to one nine in a short period of time!

Procter \u0026 Gamble's idea is, don't you sell a bag for two yuan? Then I'll sell it for one nine!

In the price war, Procter \u0026 Gamble has never lost! (=easy to read novels)