The Richest Man Yang Fei

Before the adjustment and restructuring of township divisions, there were more than 40,000 official villages in Southern Province, and after the reform, there were more than 24,000 official villages.

And this adjustment will take another twenty years.

Yang Fei now has a sales force of more than 700 people, divided into more than 300 groups.

Each group visits one village every day, and can only visit about 10,000 villages in a month.

It takes a quarter to complete a province.

Before going to the whole province, the villages that have been sold before will have a golden period of sales again.

Su Tong once suggested to Yang Fei to expand the sales team.

Yang Fei also wants to expand sales, but the situation in other provinces is very complicated. The most serious situation is that the production capacity of the southern daily chemical factory is limited.

When the production capacity cannot keep up with the sales volume, it will be a tragedy to expand your team.

The Southern Daily Chemical Factory only has an annual production capacity of more than 20,000 tons of detergent.

The current Nanfang Daily Chemical Factory is already operating at full capacity, and all the production lines are used to produce Yang Fei's "Jiebai" brand laundry detergent. The production of its own Red Star brand has been suspended due to long-term slow sales.

Such output cannot satisfy the sales of Yang Fei's team at all.

It should be known that the sales volume of laundry detergent of "Vigor 28", which occupies half of the laundry market, has reached more than 90,000 tons!

Yang Fei originally only wanted to use the inventory of the daily chemical factory to make a quick buck, and then go surfing the stock market.

Unexpectedly, the washing industry is so profitable!

This greatly exceeded his surprise and allowed him to see a huge business opportunity.

He has an extraordinary perception of this golden age, and he is keenly aware that the current washing product market has great potential.

Therefore, he decided to set up a foam company and registered the clean white trademark.

Time is not with me!

Today's daily chemical market is full of competition.

In the north there is a strong vitality 28, in the east there is the newly established Naaisi, and although Procter \u0026 Gamble in the south has not moved yet, there is a rural man named Chen Kaixuan who is doing the same thing as Yang Fei!

Chen Kaixuan, who was born in the 1950s, started very early. After changing his car, he was in his twenties and had nothing to do. It was strange to see people queuing up for a mile to buy washing powder in the town.

After inquiring about it, I realized that washing powder is 20% cheaper than soap!

Villagers are rushing to buy washing powder.

The powder is full of particles, and a pound of laundry detergent looks very large, and has strong decontamination ability. At least it seems that it is much more cost-effective than soap!

The peasant brothers, who were accustomed to using harsh soap and mallets to hammer their clothes, quickly accepted washing powder.

Chen Kaixuan thought about it, inquired about the purchase channel, bought a batch of washing powder and sold it back to the countryside, and made a small fortune.

However, Mr. Chen, who has been in the washing powder business for several years, only knows how to live in his own small town. He doesn't know how to mobilize the masses, let alone deliver goods to the village. .

Taking advantage of the fact that this great god in the daily chemical industry has not yet awakened, Yang Fei must quickly establish his own brand and occupy as many markets as possible!

Now, the inventory in the factory has not been cleared, and Yang Fei's period of huge profits is far from over.

He relied on borrowing chickens to lay eggs, using cheap rural labor, eliminating all intermediate dealers, grasping the inconvenience of purchasing materials in rural areas, making a big fuss and earning huge profits.

Seeing hundreds of thousands of money deposited into his bank passbook every day, Yang Fei seemed to be dreaming!

In this situation, he no longer wants to recite poems, he just wants to curse: Damn it, this money is too easy to earn!

People are addicted to making money.

This addiction is deeper than all addictions.

People can give up meat, smoking, drugs, and even love between men and women, sex with fish and water.

However, one cannot quit the addiction of making money.

Moreover, the higher a person's income, the more motivated he is to make money,

Every day is as high-pitched as chicken blood.

Yang Fei thought before, earn a lot of money from him, become a layman, buy dozens of apartments, be a charterer, and enjoy life.

However, when making a lot of money became a daily routine, he no longer looked down on the decadent life of being a charterer.

Today is the first day that Jiebai laundry detergent is on the market.

This is a brand new brand, without any mass base, and without any promotion and publicity in any media!

Can you still achieve the miracle of sales?

There will be a budget for the promotion expenses of a brand.

This budget accounts for a percentage of sales, which is a very important figure and the way for a company to survive.

When advertising costs outstrip profits, companies are either flying high or falling into the abyss.

However, there are no fixed rules for this budget and proportion. Every company has a different budget, and the same company will have its budget adjusted in different periods.

In order to maintain the exposure and popularity of the brand, some companies spend as much as 80% of their annual profit on promotion, and normally it will account for about one-third.

As for Yang Fei, he was empty-handed, and he didn't invest any promotion fees before.

It can't be said that there is no such thing at all. Dealing with various villages and getting the right to use their radio stations still requires a little price, but the money is completely negligible compared with the brand promotion fee.

Yang Fei drove to the county where the sales team stayed.

Tie Lianping and Su Changqing have completed the task of collecting money and are chatting.

"Brother Yang Fei is here." In front of Yang Fei, Tie Lianping completely lost the sense of superiority of the village party secretary, acting very respectful like an ordinary subordinate.

"Brother Tie, Brother Su," Yang Fei could only call them by their titles, "How's the sales volume today?"

"Hey, with us here, don't worry, all are sold out!"

"Hehe! Very good!" Yang Fei handed each of them a pack of cigarettes and said with a smile, "What's the reaction? This is a new brand."

"Isn't it just washing powder? Which brand is not the same? Rural people don't pay so much attention, they only recognize two words: cheap!" Su Changqing said to Yang Fei while holding the noodle bowl, "No one Care about what brand we sell."

Yang Fei thought to himself, as expected, he bet right!

You know, after more than 20 years, some people will go to the village to sell water purifiers, and the elderly in the village will rush to buy the big ones worth thousands of dollars.

Those fools, after a sale in the village, can sell tens of thousands of dollars!

The washing powder sold by Yang Fei is, after all, produced by a regular manufacturer with excellent quality, and it is by no means a three-no product.

Su Tong and Xiang Qiao check the account and collect the money.

On the way back to the city, Yang Fei and Su Tong discussed sales channels.

"Senior sister, we are going to change our sales method. We can't always fight guerrilla warfare, we need to build our own sales channels. What do you think?" Yang Fei had communicated with her before.

Su Tong probably understood Yang Fei's thoughts, and said, "We want to build a sales network, at the county level at most. It's better to improve our own logistics system."

Yang Fei intended to test her, and said with a smile, "You still have some ideas. You should think about this matter carefully and give me a plan."

Although Su Tong didn't know much about logistics and channel construction, his eyelids twitched and he said, "Okay, I'll work hard."