The Richest Man Yang Fei

Yang Fei held the big brother and said with a smile: "Senior sister, miss me?"

This time when Yang Fei came to Jixi, he didn't bring a secretary with him, and they all stayed in the provincial capital to handle errands.

Su Tong couldn't laugh: "I'm not the only one who misses you!"

Yang Fei said: "What's wrong? Who else misses me?"

Su Tong said in a bad tone: "You forget others, but others will always remember you."

Yang Fei's heart skipped a beat, he thought about it quickly, and felt that no matter whether it was Shi Si or Chen Chun, it was impossible for him to have a direct interaction with Su Tong, so he relaxed and said with a smile: "Senior sister, who is it?"

Su Tong said: "It's Ma Zhixia who defected from Meili Daily Chemical Factory!"

Yang Fei laughed and said, "He? I thought..."

"Do you think it's a beautiful woman who misses you?"

"Hehe, yes! What happened to Ma Zhixia? What made you so angry?"

"Can I not be angry? After he left Beauty Daily Chemicals, he went to P\u0026G. Now P\u0026G's soap powder is on the market! It's all thanks to Ma Zhixia!"

"So fast? Sure enough, everything is messed up." Yang Fei rubbed his nose, once again surprised by the butterfly effect he had produced.

Procter \u0026 Gamble took a stake in Beihua No. 2 Factory and obtained the brand management rights of Panda laundry detergent, but the market's reaction was unexpectedly lukewarm.

Before Panda laundry detergent changed hands, it could still occupy about 10% of the domestic market share. In the hands of Procter \u0026 Gamble, instead of expanding, it has been shrinking day by day.

Procter \u0026 Gamble first used the channel and brand effect of Beihua No. 2 Factory to complete the market layout of its own brand laundry detergent, but failed to achieve the expected results.

When the market share declined, Procter \u0026 Gamble launched the Panda brand again in an attempt to stabilize the market, but consumers no longer loved this brand.

The market is changing with each passing day, and the replacement is very fast. After a few months of disappearing, a brand will be forgotten by people immediately, and the market will be quickly encroached and occupied by other brands.

It is difficult to win the world, but it is easy to lose the world!

Procter \u0026 Gamble made the same mistakes as Unilever in dealing with my country's market.

The consequence of their doing so is to hand over the washing powder market to others, and only domestic washing powder brands can survive in the cracks.

When the daily chemical products market is almost completely monopolized by foreign brands, only washing powder is still firmly occupied by domestic products.

But now, Ma Zhixia joined Procter \u0026 Gamble, which caused a lot of changes in the entire laundry detergent market.

Procter \u0026 Gamble produced natural soap powder in advance, and once again strongly seized the domestic washing market!

No wonder Su Tong became anxious and angry. She gritted her teeth and said, "It's not just a mess? It's really terrible! That bastard Ma Zhixia, it's a pity that I called him a teacher before! Bastard, bastard!"

Yang Fei couldn't help being amused when she heard her swearing.

Su Tong is such a person, with clear love and hate, everything is written on his face, and this is one of the reasons why Yang Fei likes her.

Getting along with such a woman doesn't have to be too tiring. If it's the kind of girl who loves acting, you have a little time, and it's all used to quarrel with her or coax her.

In this life, Yang Fei only wanted to be safe and happy, and he didn't want to make trouble for a certain woman.

Su Tong said: "Are you still laughing? If you hadn't let him go, Procter \u0026 Gamble wouldn't be able to get our technology."

Yang Fei said lightly: "I have been waiting for them to produce natural soap powder! They did not disappoint me, and the speed of listing is faster than I imagined!"

Su Tong said: "Is it? You still expect them to produce it as soon as possible and compete with us for the market?"

Yang Fei's tone sank, and he said: "The market, they can't take it away! Not only can they not take away our market, I also want to make them exhausted and have no time to take care of other things!"

Su Tong was dumbfounded and said, "They are Procter \u0026 Gamble. Don't underestimate them."

Yang Fei said: "The mountain people have their own tricks."

Su Tong said: "Did you lay an ambush? Could it be that the craft formula you took away from Ma Zhixia

Are they all fake? "

Yang Fei laughed and said, "It's not fake. If it was fake, how could it have been hidden from Ma Zhixia and P\u0026G's professional team?"

Su Tong was even more confused: "I thought that you gave him a fake formula and let him take it away on purpose, just like that Jiang Gan who stole the book, you are Zhou Yu, and you deliberately used your tricks!"

Yang Fei said: "Hey, senior sister is good at culture, and she also knows the allusion of Jiang Gan stealing books."

Su Tong laughed and said, "Don't laugh at me! I'm only so capable, you still don't know?"

Yang Fei said: "The craftsmanship I gave them is real, and the formula is also real, but it is our original original formula. Our later formula and process have been improved."

Su Tong said: "Is there any difference?"

Yang Feidao: "Our natural soap powder has added a variety of enzyme preparations, such as alkaline protease preparation and alkaline lipase preparation. These enzyme preparations can not only effectively remove stains on clothes, but also have no toxic effects on the human body. Moreover, these enzyme preparations and their decomposition products can be decomposed by microorganisms and will not pollute the environment. Therefore, our enzyme-added laundry detergent has been widely welcomed by people."

"I know." Su Tong is one of the few people besides Yang Fei who knows all the commercial secrets of Meili Daily Chemical Factory. "But, is there any problem with the original formula you mentioned?"

Yang Feidao: "You also know that the main component of lipid dirt on clothes is triglycerides. Triglycerides are difficult to be emulsified by surfactants in general washing powder, and triglycerides left on clothes are prone to oxidation reactions. Makes textiles yellow and brittle."

Su Tong hummed: "So we can't buy bad washing powder. The clothes after washing will turn yellow and be easily damaged. Don't give me professional courses, and quickly focus on the key points."

Yang Feidao: "This is the key point. Our enzyme-added laundry detergent is rich in alkaline protease preparations, which can degrade milk stains, blood stains and other protein stains into small molecular peptides that are easily soluble in water. The main production of alkaline protease Bacteria are certain Bacillus. Alkaline lipase preparations can hydrolyze triglycerides into diglycerides, monoglycerides and fatty acids that are easily washed away by water, so as to achieve the purpose of removing lipid dirt on clothes. Alkaline The main producers of lipase are certain Penicillium species."

Su Tong said helplessly: "Please, don't show off your professional knowledge. You don't even know how anxious I am."

Yang Fei coughed lightly, and said: "Enzymes are actually a kind of biological catalyst, which can destroy the protein structure in the dirt and make it easily soluble in water to be washed away. ——Okay, let's get to the point right away, In our original formula, there are several chemical preparations, but they can completely destroy these two enzymes, once the alkaline protease and alkaline lipase preparations lose their activity, what do you think will happen?"

Su Tong's wonderful eyes shone brightly: "The washing powder can't wash the clothes clean!"

Yang Fei sneered, and said, "It's not just that it can't be washed clean? The clothes will get worse after washing, turning yellow, becoming brittle and tearing!"

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