The Richest Man Yang Fei

At ten o'clock in the morning the next day, Yang Fei came to the small conference room of the hotel on time.

When he arrived, the leaders of the city, Ma Xiangyang, the boss of White Cat, and the management of the toothpaste factory were all there.

The few people I met at the hotel yesterday were also there. They were Unilever's bidding representatives. That Albert was from the UK headquarters and was in charge of the acquisition.

Seeing Yang Fei walking in, Ma Xiangyang greeted him with a smile.

Yang Fei shook hands with several leaders and management.

Albert looked at Yang Fei, raised his head and thought for a while, and asked the Chinese representative beside him, "Who is that person?"

"Listen to them, he is our competitor, Yang Fei."

"I think he looks familiar."

"Mr. Yang is quite well-known in our country, and some financial newspapers and magazines will report on him."

"No," Albert said, tapping his forehead with his fingers, "I remember, I saw him in the elevator yesterday."

The Chinese representative also suddenly realized at this time, and said: "It seems to be."

Albert said in a deep voice, "Did he come to eavesdrop on us on purpose yesterday?"

The Chinese representative said: "I think it was a coincidence! And we didn't talk about anything specific."

Yang Fei and Asami Saying sat down, ignoring Albert.

Albert raised his thick eyebrows slightly, got up and walked over, straightened his suit, and said proudly, "You are Yang Fei? I am Albert, the British representative of Unilever."

He said holding out his hand.

Yang Fei could understand English, but deliberately asked Sao Asami beside her, "What did he say?"

Asami Sao pursed her lips and smiled, and translated it again.

Yang Fei snorted, and then shook hands with Albert.

Seeing that Yang Fei couldn't understand English, Albert felt that it was meaningless. A lot of words slipped from his mouth and into his stomach, and he said: "We must get the brand of Zhonghua toothpaste. You have no chance of winning at all." Chance."

Asahi Sao translated to Yang Fei in real time.

Yang Fei said: "Tell him, if he fails today, he can consider buying my clean white brand. As long as they can afford the price! I'll wait for him to buy it!"

Asami Sao was taken aback and blinked: "Boss? Do you have to say that?"

Yang Fei said: "If you have been with Su Tong, you should know that I always keep my word. You only need to translate, you don't need to ask more."

"Okay, boss." Sao Asami translated it truthfully.

Albert stroked his stubble-covered chin, and thought of what he said in the elevator last night about buying the Meili Daily Chemical Factory, he couldn't help being surprised. I don't know if Yang Fei said this on purpose?

Foreigners may not understand the cold humor of Chinese people, but he still feels Yang Fei's strong self-confidence.

"OK," Albert spread his hands, "This is really a damn bidding event! I've never seen a worse bidding than this!"

Yang Fei asked Asami Sao to reply: "The strong are never afraid of competition, only the weak will beep."

Albert asked in astonishment, "What is beep?"

This time, Qian saw Sha Yang didn't need Yang Fei to say anything, she answered by herself: "It's just a lot of talking, just like a complaining woman, complaining all day long."

Albert was so angry that his fingers trembled slightly, he turned his head and walked away, returned to his seat, and said loudly: "It must exceed their price, on top of the original price, add another 1 million US dollars!"

The Chinese representative said: "Mr. Albert, this price has been reported to the board of directors, is it still changing now? The authorization from the headquarters is limited. We cannot invest too much in a toothpaste factory."

Albert said in an unquestionable tone: "I have this authority! Our task is to defeat Yang Fei and get the right to use Zhonghua toothpaste, not limited to a certain price."

"Okay, Mr. Albert." The Chinese representative reluctantly agreed.

Before the start of the bidding meeting, the leaders in charge of the industry made a brief speech. First, they welcomed the delegations from both parties participating in the bidding, that is, welcomed Albert and Yang Fei. Second, I wish this bidding meeting a complete success.

After the leadership came down, Ma Xiangyang took the stage and introduced in detail the establishment and development process of the Zhonghua Toothpaste brand. This national brand established in 1954 has a history of 40 years. At its peak, it even occupied the national toothpaste output. Half of the country, ranking first in my country's toothpaste market sales. Whether you walk into a supermarket or a convenience store on a street corner, you can always see "Zhonghua Toothpaste".

After 40 years of ups and downs, Zhonghua has witnessed the whole process of the development, growth and reform of my country's toothpaste industry.

Ma Xiangyang specifically mentioned that the Zhonghua Toothpaste brand is valued at 130 million by professional institutions and is one of the most valuable brands in China.

Yang Fei listened very carefully. There are some things that only Ma Xiangyang and the others know, and even Du Niang of later generations can't find them.

Ma Xiangyang finished talking about the history of Zhonghua Toothpaste, and then began to look forward to the future, hoping that with the injection of new capital, Zhonghua Toothpaste will be able to flourish and create greater glories.

In the end, Ma Xiangyang announced that the bidding for the permanent use right of the Zhonghua Toothpaste brand has officially started. At the same time, he explained that the money for this bidding is only used as an investment amount to establish a new company with the parent company of Zhonghua Toothpaste. Must be paid on time.

In other words, no matter who gets the right to use it, the money he invests is his own investment, not given to Shanghai Toothpaste Factory.

Because today's bidding is not a buyout, but a lease qualification for the permanent right of use.

Just use this investment amount to achieve the goal of fair competition.

This was also part of the conversation between Yang Fei and Ma Xiangyang yesterday.

Since they don't sell brands, Yang Fei and Unilever can only compete for this investor.

The size of this investment directly determines who will become the partner of Shanghai Toothpaste Factory.

Even so, the competition is still about the strength of the two companies and their recognition of the brand value of Zhonghua Toothpaste.

Ma Xiangyang also mentioned with a smile that two investor representatives bid today, but in fact there were three companies participating, and the other one was the representative of Zhonghua Toothpaste Factory, that is, Ma Xiangyang himself.

When he talked about the bidding standards, he said that the toothpaste factory also has its own reserve price. If the bids of two investors do not reach the reserve price, then he can reject both investors at the same time. If one party achieves and one party fails to achieve, the party that achieves it is the winner. If both of them exceed the reserve price at the same time, the one with the higher price will win.

Immediately afterwards, he stated the reserve price: 130 million RMB.

The brand value of Zhonghua Toothpaste is estimated at 130 million, and he quoted 130 million, which can be said to be just right, and the money is an investment.

This number has long been expected by Yang Fei and is within the acceptable range.

Ma Xiangyang said: "I look forward to investors injecting new management experience, resources and technologies. On the one hand, we will inherit and carry forward the brand characteristics, on the other hand, we will continue to innovate, inject new vitality and connotation into the brand, and make this old brand even better. Younger, more popular! Thank you everyone! Next, the bidding officially begins!"

The audience applauded thunderously.

Set a small goal first, such as 1 second to remember: Shukeju