The Richest Man Yang Fei

When Yang Fei came to Shanghai this time, he only brought Ma Feng and Sao Asami with him.

Asami Sao is proficient in several foreign languages, which is good for possible negotiations with Unilever.

As for the affairs of Meili Daily Chemical and 666 Company, Su Tong is inseparable. She happened to bring Su Yingying to familiarize herself with the business and pave the way for the handover of the new and old secretaries.

After months of absence, Yang Fei's mood and feelings are different when he comes to Shang Beach again.

"Zhonghua Toothpaste" was put into production in 1954. It is the founding brand of my country's toothpaste industry and has always ranked first in the domestic toothpaste market. Together with Forever Bicycle and Shanghai Watch, it is listed as the three old Shanghai brands.

In the 1970s and 1980s, it was the development period of Zhonghua toothpaste and the first golden age of domestic daily chemical development. Zhonghua toothpaste made great progress in quality, and at the same time launched new products, pushing Zhonghua to a strong market status.

If there were not too many twists and turns, the status of this brand in China would be unshakable.

After Yang Fei arrived in Shanghai, he immediately got in touch with the person in charge of Shanghai Toothpaste Factory and asked about the ownership of Zhonghua Toothpaste.

After receiving an affirmative answer that Zhonghua Toothpaste had not been leased to Unilever, Yang Fei proposed to acquire Shanghai Toothpaste Factory.

But the toothpaste factory said that they should consider it. The main reason is that their negotiations with Unilever have entered a substantive stage, and the relevant media have also reported it.

This is tantamount to tactfully rejecting Yang Fei.

Yang Fei has never been afraid of difficulties when it comes to matters, as long as it is something he likes, he will find ways to get it.

He has long planned to enter the field of personal care after the clean white brand has a foothold in the market.

Now there is such an excellent opportunity for him to change the fate of the Zhonghua Toothpaste brand, he certainly doesn't want to miss it.

If he can get this brand, he can not only open the door to the personal care FMCG market, but also invest in a company that will make money in the future.

The FMCG personal care industry consists of industries such as oral care products, hair care products, personal cleaning products, cosmetics, paper towels, shoe care products and shaving products.

And toothpaste is a consumable that every household needs.

Its usage rate is even higher than washing powder.

A family can skip washing powder and replace detergent with other products, but toothpaste is a necessity.

The value of this industry cannot be underestimated.

When Yang Fei chose to enter the personal care products industry, the first thing that came to his mind was toothpaste.

After being rejected by Shanghai Toothpaste Factory, Yang Fei was not discouraged, nor did he stop there.

In Yang Fei's dictionary, there has never been the word admit defeat.

Coming out of Shanghai Toothpaste Factory, the three of Yang Fei came to a restaurant for dinner.

Asami Sao said: "Boss, since they don't want to sell it, we might as well make our own brand bigger. Baixue toothpaste is also good, and I think the name sounds good too."

Yang Fei said: "You don't understand what the brand of Zhonghua toothpaste means to our people. Especially the old brand named Zhonghua is equivalent to what Samsung is to South Korea, and Mitsui is to the island nation."

"Well, what should we do then?" Asami Sao interacted with Yang Fei, she gradually realized how extraordinary this person was.

Looking back at Yang Fei’s journey to acquire Vitality Factory, he didn’t think there was anything wrong at the beginning, but now that he thinks back, he realized that every step he took had a deep meaning. .

Such a business strategy might not be uncommon for a seasoned businessman like Li Ka-shing, but it is intriguing that it came from a young man like Yang Fei.

Yang Fei, who has just successfully acquired the vitality factory, is about to make a move on the Shanghai toothpaste factory.

The situation Yang Fei is facing now is even more difficult than when he bought Vitality Factory.

Zhonghua Toothpaste has a higher brand value than Vitality 28.

And Unilever is stronger than Hexiang Co., Ltd.!

If the acquisition of Vitality Factory is just killing a chicken, then the acquisition of Zhonghua Toothpaste is like killing a pig.

Can Yang Fei succeed?

In the restaurant with bright and clean windows, the three of Yang Fei were sitting on the seats near the window in the lobby. Qianjian Shayang was sitting opposite Yang Fei, and he could just see his sharp-edged face. His face was so clear, like the sunlight outside the window, giving people Warm, with sharp eyebrows and starry eyes, straight nose and thin lips, I feel that he is so good-looking after a few more glances. The natural middle-parted hairstyle makes him even more handsome and handsome.

Yang Fei thought for a while and said, "In the afternoon, we are going to visit two people, one is the leader in charge of industrial work in Shanghai City, and the other is the boss of White Cat Company."

"The boss of White Cat Company?" Sao Asami asked, "Is it useful to meet him?"

Yang Fei said: "You are from an island country, so you may not know the situation of Zhonghua Toothpaste Factory. This factory is a branch of White Cat Company. Zhonghua Toothpaste is just a brand under White Cat."

The main enterprise of White Cat Company is Maxac Daily Chemical Co., Ltd., which is a toothpaste manufacturer with a history of more than 100 years. Shanghai Toothpaste Factory.

This company developed and produced my country's first pack of tooth powder and toothpaste, laying the foundation for my country's toothpaste industry.

The predecessor of White Cat Company was Yongxin Chemical Industry Co., Ltd., which was founded in 1948. In April 1959, it produced my country's first package of synthetic laundry detergent - Gongnong brand synthetic laundry detergent, which was the founding of my country's synthetic detergent industry. people.

Zhonghua, Maxam, Shanghai, Baiyu, Spearmint, these brands all belong to White Cat Company.

White Cat Company is just a customary name. The official name of this company is Shanghai Synthetic Detergent Factory, and it was reorganized to form White Cat Group later.

In order to seek greater development, White Cat Company agreed to introduce Unilever, agreed to inject capital from the other party, and permanently leased the Chinese brand under its name.

Yang Fei couldn't agree with the management of the toothpaste factory, so he thought of taking the upper-level route.

This trick is also called curve saving the country.

After listening to Yang Fei's narration to White Cat Company, Asami Sao understood the complicated history of this company.

Before liberation, White Cat Company was just a small private factory. After decades of development, it has now become a large state-owned enterprise and has made great contributions to the country's washing industry.

However, Yang Fei knows that this company, which is extremely bullish now, will be beaten down by other brands in the future. The laundry detergent market is suppressed by emerging brands such as Libai. A bloody head. As for the MAXAM brand, it was produced and used by four companies at the same time, but it has not been revived.

It can be said that the White Cat Company had a hand with Wang Bo, but they played the worst card.

This time, with the arrival of Yang Fei, can he persuade the senior management in the city, as well as the senior management of the White Cat Company, to change the development path of these state-owned king fried brands?

Set a small goal first, such as 1 second to remember: Shukeju