The Richest Man Yang Fei

Chapter 305: Positioning of Beautiful Daily Chemicals

The audience was silent.

Yang Fei said as if nothing had happened: "Let me talk about a great thing first, I believe everyone has heard about it, this time I went to the island country, and I negotiated a big business, the beautiful daily chemical and the island country's Sakura Co., Ltd. reached an in-depth cooperation , our products are produced and sold in the island country, and have achieved remarkable results."

The audience applauded thunderously.

Ma Zhixia appeared at the door just in time to see this scene, he chuckled and said, "Boss, I'm late, I'm sorry."

Although he said he was sorry, his expression was extremely calm, and he could not see the slightest apology.

Yang Fei pointed to the seat and signaled him to take a seat.

"However, everyone should not be dazzled by this temporary victory. Our success in the island country does not mean that we can succeed in other countries in the world. This is a vast market, and we have only taken the first step. "Yang Fei continued, "I am gratified that in the past two months, the total sales of our white laundry detergent and white natural soap powder have continued to lead other domestic counterparts."

The audience applauded thunderously.

Yang Fei pressed his hand and said to Wei Xinyuan: "Mr. Wei, you must still remember what I said when I went to Shashi Vigor Factory to look for you last year?"

Wei Xinyuan nodded and said, "I remember, boss, you told me that within half a year, I will be number one in the country."

Yang Fei chuckled: "I will never break my promise! I think you must have felt that I was fooling you at the time, but you resigned to help me because I offered you a high salary, right?"

Wei Xinyuan's rare old face blushed slightly, and said: "This is the truth. I was really not optimistic about Meili Daily Chemical Factory at the time, because the boss was too young, so I didn't believe everything I said to you. It’s not wrong, but I still want to say that besides the money, I was indeed moved by the boss’s rhetoric. How many times in life do you blog? At my age, if I don’t come out to blog, I will have no chance in the future. Facts have proved that I spelled it right this time!"

"Good!" Everyone applauded together.

Yang Fei said proudly: "Within half a year, we have become the number one in the country in terms of production and sales of clean white washing powder. However, everyone should not be too complacent. We must secure our position as the number one, and we cannot be overtaken by others! The vitality of the past The factory is also No. 1 in the country, but what is the result now?”

Everyone's boiling blood cooled down instantly, and the frizzy mentality also calmed down.

After carefully recalling Yang Fei's words, we all understand one truth, that is, it is difficult to start a business, and it is even more difficult to keep a business.

Yang Fei said: "The real fierce battle in the daily chemical industry has not yet come. Our real enemy is still in the incubation period. Their pre-dawn attack may be launched at the end of this year or next year. Who knows? What we have to do is to improve With our own strength, we can ensure that we will fight our way out and become the real winner in the next fight."

Zhao Haibo couldn't help asking: "Boss, looking at the country, who else can fight against us?"

Yang Fei said: "You only see the vitality factory that has already set in the west, but you have forgotten that there are also brands such as Qiqiang, White Cat, Panda, and Longqi on the market? But, apart from these brands, you may have overlooked that the world There are also two daily chemical giants on board, they are the real aircraft carrier level existence!"

Zhao Haibo's eyes lit up, and he said, "Boss, you are talking about Procter \u0026 Gamble and Unilever!"

Yang Fei said: "Yes, they are these two big companies in the international daily chemical industry!"

Zhao Haibo said: "Unilever's Omo washing powder has officially entered my country since last year, but I see their sales performance, it is not worth being afraid of!"

He is the vice president of sales, so he is naturally familiar with the trends of similar products in the market.

Yang Fei said in a deep voice: "Omiao, as the first international laundry detergent brand to enter the Chinese market, has not yet clearly understood the national conditions of our country, and they are still in the groping stage. However, we must not underestimate their strength .They have a global R\u0026D center and strong scientific and technological strength. In terms of removing stubborn stains, Omo has always been at the forefront of the world, and has also been recognized by consumers. This is one of our strong competitors."

Zhao Haibo said: "What about Procter \u0026 Gamble? They make cleaning products. Although they also have laundry detergent brands, they have no plans to enter the Chinese market!"

Yang Fei said: "Compared to Unilever, Procter \u0026 Gamble is even scarier! If Unilever is a lion, then Procter \u0026 Gamble is an ancient behemoth! It is still waiting and waiting for an opportunity, but once it decides to enter our country market, that will herald the beginning of the era of all-out war for daily chemical products!"

Everyone's expressions were stunned, and they suddenly felt a heavy crisis.

Yang Fei glanced at the audience and said: "In addition to these two international giants, we also have to deal with emerging domestic brands. Talented people come out from generation to generation, and new generations replace old ones. This is a natural law. Just like the clean white brand It suddenly rose up and seized half of the country, maybe next year or the year after that, there will be another laundry detergent company that suddenly emerges and competes with us for market share."

Zhao Haibo said: "A few years ago, I accompanied my boss to Huacheng, where I met many business owners in the same industry, including a company called Libai. Although it is still only in Guandong Province, I thought , this company should not be underestimated. Their boss, Chen Kaixuan, has an enterprising heart and the ambition to open up the national market. They also spare no effort in product management and brand building. This is one of our potential competitors. company!"

Yang Fei nodded slowly, thinking that Zhao Haibo's analysis of the market was quite pertinent.

As soon as the meeting started, Yang Fei raised and lowered, first talked about the achievements, and then put his own factory in a big environment to position, analyze the situation, weigh the pros and cons, and let everyone have an understanding of the situation of the daily chemical industry. Probably understand clearly.

Don't underestimate yourself, and don't be blindly confident!

Such an opening will help everyone understand Yang Fei's next speech.

Yang Fei scanned the audience, fixed his eyes on Ma Zhixia, the vice president of R\u0026D, and said: "In the next few years, whether our beautiful daily chemical factory can stand out and survive the cruel competition depends on the strength of the R\u0026D department. Work hard! President Ma, do you have any ideas and suggestions?"

Unlike Wei Xinyuan and others who wore navy blue suits, Ma Zhixia wore a plaid and striped suit, which looked younger and more energetic.

Ma Zhixia said: "The research and development department has been working hard. This year's key task is to improve the decontamination ability of laundry detergent. Another point is that what is concentrated is the essence. Therefore, the market for ultra-concentrated laundry detergent still has great potential. Digging, I think the company's research and development focus can be tilted towards super-concentrated laundry detergent. Thinking about the former vitality factory, a single super-concentrated laundry detergent once occupied 80% of the national market! And our company What about it? Today’s ultra-concentrated laundry detergent basically doesn’t have much share. It can be seen that there is still a lot to do in this field!”

After hearing this, Yang Fei didn't take it seriously. He felt that Ma Zhixia's analysis and judgment were too one-sided and narrow.

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