The Richest Man Yang Fei

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On the seventh day of the first lunar month in 2006, Yang Fei returned to China.

The eighth day of the Lunar New Year is a good day for the two companies to open their business. As usual, Yang Fei wants to make profits for his employees.

Of course Li Juan also came back.

This Mr. Li has been away from the company for several months, but the strange thing is that despite her absence, her influence and power have never disappeared, and there has never been a flaw in the company's personnel work.

Some people are naturally good at management, not to mention that behind Li Juan, there is a bullish and arrogant figure named Li Yi who is teaching her.

The more contact Yang Fei had with Li Yi, the more Yang Fei felt the gap between himself and him.

Li Yi is like an endless treasure for people to learn from.

Yang Fei had arranged many things before, but due to the Chinese New Year, these things had been temporarily put on hold.

After returning to China, Yang Fei began to restart these plans.

He and Li Juan were discussing things in the office when Zhu Zhongnan knocked on the door and walked in.

"Boss!" Zhu Zhongnan said, "Foreign brands are not resting during the Spring Festival. I know you are on vacation on the island, so I don't dare to disturb you."

Yang Feidao said, "Foreign brands have never missed our Spring Festival. Whenever we celebrate the New Year, they will suddenly attack. I have long been used to this. What big move do they have today?"

Zhu Zhongnan said, "Foreign cosmetics brands, as if they have already negotiated, have staged one big promotion after another."

"What are the big promotions?"

"Discounts, freebies, and various promotions."

Yang Feidao said, "The sales of cosmetics during the Spring Festival are not hot in China, and it is considered an off-season. What should be bought was bought long ago. And most people have gone home, and they cannot buy these foreign brands even if they want to buy them. They are here It’s crazy to have promotions at this time!”

Li Juan smiled beside her.

Zhu Zhongnan said, "Because of this, I did not alert the boss. I took the initiative and placed a large number of advertisements on the Spring Festival TV series of various provincial and municipal TV stations."

Yang Fei nodded in approval.

The entertainment of these days is not as rich as that of later generations. Neither computers nor mobile phones have become the mainstream way for people to relieve their guilt. During the Spring Festival, various local TV stations will broadcast serials continuously every day, attracting a large number of viewers.

What Yang Fei remembers most is that every Spring Festival, the TV station would play "New White". The familiar melody was unforgettable. The love story between Xu Xian and White Snake moved countless people.

That beautiful snake spirit has become a goddess in the eyes of men.

And the man who slept with a snake became the envy of everyone.

This play has everlasting popularity and is as classic as the four famous works.

Zhu Zhongnan chose to fight against foreign brands by placing advertisements in TV series in these provinces and cities.

During the Spring Festival, workers are on vacation and students are on leave from school. A lot of people stay at home and watch TV every day. Most of them are locked into one channel and rarely change programs, so the ratings of advertisements are also extremely high.

Although Yang Fei gave no instructions, Zhu Zhongnan still made the most correct counterattack.

Zhu Zhongnan said, "Now that construction has started, the cosmetics market will also usher in a wave of recovery. Foreign brands will definitely have follow-up strategies. Should we think of new countermeasures?"

Yang Fei looked at Li Juan, "What do you think?"

Li Juan said, "We have now formed a cosmetics alliance. If it is a pure price war, foreign brands will definitely not be able to beat us. Even if they lower prices again and again, they will not have an advantage over us in terms of price."

Yang Fei nodded in agreement.

Li Juan said, "As for market segmentation, our advantages are even more obvious. It is not impossible for them to cannibalize our current market, but they will have to pay a huge price."

Yang Fei said, "Are you trying to say that we won this battle without a fight?"

Li Juan said, “Unless we make major decision-making mistakes internally or suffer irreversible investment failures, foreign brands will want to strangle our goals.

It can't be done. "

Yang Fei smiled and said, "Their sheep-killing operation has been going on. Now we are surrounded by them on all sides! You still say it so easily!"

Li Juan said, "Our brand has a fixed group, the positioning of our products is also very precise, and we have our own raw materials and channels. It is impossible for any brand to block us. However, this does not mean that we will You can sit back and relax.”

Yang Fei said, "Listening to what you said, I really thought I could sit back and relax! Why do you say you can't sit back and relax again?"

Li Juan said, "Don't you think that the so-called sheep-killing operations of foreign brands are just a cover-up?"

Yang Fei's eyes flashed, and he couldn't help but straighten his body, "What should I say?"

Li Juan said, "Foreign brands clearly know that it is difficult for them to cannibalize our market and swallow up our brands, but they still take a series of actions against us."

Yang Fei rested his chin on his hand, trying to follow Li Juan's train of thought.

Li Juan said, "They are not stupid, nor are they playing for fun. Their purpose may not be to destroy our brand."

An idea flashed in Yang Fei's mind, and he said in a deep voice, "Their goal is to target other small and medium-sized brands in China!"

Li Juan said, "Yes!"

Zhu Zhongnan put his hand on his forehead and said, "Wait a minute, what riddles are you playing? Why am I confused? Foreign brands are obviously fighting a war of attrition with us, so why are they turning against other brands?"

Yang Feidao said, "If foreign brands want to seize our market, it will undoubtedly be very difficult to compete for food from the tiger's mouth. But it is relatively easy for them to encroach on the market of small and medium-sized brands."

Zhu Zhongnan said, "Then why did they declare war on us in a big way? They even carried out a high-profile sheep killing operation!"

Yang Feidao said, "It's very simple. They want to break up our alliance by doing this. They also delay our energy and time and cannot take into account small and medium-sized brands."

Zhu Zhongnan suddenly realized it and slapped his thigh hard. "I'm just telling you! During this period, two or three brands have withdrawn from the provincial capital cities and left! It turns out that it is all foreign brands who are doing this! This trick is absolutely amazing. Come on!"

Yang Fei said, "Juanzi, do you have any solution?"

Li Juan said, "I think this is a self-selective behavior of the market, and we can only let it develop naturally. Or we can also add fuel to the flames."

Yang Fei was shocked and said, "You mean, we also want to imitate foreign brands and target domestic small and medium-sized enterprises? Then what is the difference between us and foreign brands? Who have we become?"

Li Juan said, "Don't be anxious! Think about it, the market of small and medium-sized brands will be occupied by foreign brands sooner or later. Anyway, it is occupied by others. Who will occupy it? Rather than being taken advantage of by foreign brands, it is better for us to win it in one fell swoop. It’s a pleasure to come!”

Yang Fei had never had such an idea before and couldn't help but be stunned.

Zhu Zhongnan took a breath and couldn't say a word for a long time.

Yang Fei has been in the mall for so long, so he is not a good person. He has tried all kinds of tricks, but he still can't accept Li Juan's perverse idea!

However, he couldn't refute it!

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