The Pioneer of the Rebirth Era

After talking about the matter, Li Yihang and Zhu Hengyi went to discuss with the person who wanted to jointly develop a private island, and Yang Dongxu and Wei Fei went out together.

"Baifeng's acquisition of Thai Red Bull is basically completed and is about to come back. How long do you think it will take for the acquisition of domestic Red Bull?" Wei Fei couldn't help asking.

The acquisition of Red Bull can be said to be a major plan for Baifeng to enter the beverage industry. Once Red Bull is used as an affiliate of this brand, the products of the beverage company established by Baifeng can use the mature Red Bull offline channels to complete nationwide instant distribution.

And it has also opened up channels to enter the international beverage market. In short, as long as it wins the pass of Red Bull, everything after that is basically flat.

Before being encircled and suppressed by international giants, as long as his horse is fast enough, Bai Feng can enclose land wantonly. What unified, what Master Kong, or the current Wahaha.

She will catch up from behind. After all, Red Bull is sold all over the world, not to mention the domestic Red Bull company, which can compete with Thailand's Red Bull. Not to mention the final victory, the performance is still rising year by year.

To win this awesome brand and sales channel, as long as Bai Feng doesn't have a brain twitch and turn the product into a defective product and sell it for money, basically she will have a place in the beverage industry, and she will still be the seat of the kind of gangster.

"Thailand Red Bull can't buy Huaxia Red Bull by force. One reason is that the bid was too low. When it was invested, it gave a peach tree seedling. When it was time to pay back, it wanted to dig out the fruit-bearing peach tree and give it to the person who planted the tree. money.

The second is that there are too many shares of Red Bull in the Chinese market, and it is impossible for the officials to watch foreign capital so easily squeeze wool.

Now these two problems basically don't exist after Baifeng acquired Thailand Red Bull and took over the brand. It is impossible for the Ministry of Commerce to prevent mergers and acquisitions between domestic and domestic enterprises.

And everything is regulated and it's not an illegal operation, so when the acquisition of Huaxia Red Bull can succeed and gain a firm foothold in the beverage industry, it depends on whether Baifeng is willing to pay more after returning to China.

The purchase contract can be signed at any time when the price is in place. If the price is not willing to let too much, then it will take a while. " Yang Dongxu said.

"Are you optimistic about the market for this functional drink?" Wei Fei couldn't help asking when the two got into the car.

"It's not that I see this market very much, but with the development of the domestic economy, when food and clothing are no longer a problem. The direction of the consumer market will definitely change.

In the future, the main market for men’s consumption will definitely include aphrodisiac products, women’s makeup, skin care and whitening products, health care products for the elderly hope they can live longer, let alone children, just born with milk powder diapers, grow up After that, all kinds of children's clothing were played.

These will become the main force in the consumer market in the future. Therefore, there must be a sky for functional beverages in the beverage market, and then natural mineral water, coupled with the current main health-preserving scented tea, the basic foundation is considered stable.

As for whether the beverage company will expand to food in the future, such as instant noodles, egg yolk pies, biscuits, etc., it depends on the company's development strategy. "

"When you put it this way, the beverage company is not just a beverage company. You are developing towards a comprehensive group." Wei Fei looked at Yang Dongxu with some surprise. He did not expect him to be so optimistic about the future development of the beverage company.

"Since it can develop to this point, why not? Not only to develop retail food, but also to expand to grain and oil, and then link it with other agricultural products, and a large food group based on agriculture will be formed.

When expanding to grain and oil, you can also look for the country to seek support from the development subsidy policy of local agricultural companies. The higher-ups are definitely happy to see such a powerful food company appear in China.

After being affiliated with agriculture, it will develop into meat products, such as ham sausage, beef jerky, and braised food. The development market here is huge. Don't think that ordinary retail food is only a few dollars, and the output value will go up if it is done well. "Yang Dongxu said with a smile.

"And after expanding into food, the farms you invest in will be sold, right?" Wei Fei joked, he felt that Yang Dongxu's cake painting was a bit big.

"It's as if after taking down the Red Bull brand, if you don't ask me for some Chinese herbal medicine ingredients, you don't need me to provide raw materials for scented tea." Yang Xu shrugged indifferently.

In fact, he is not simply running the train with his mouth full to paint cakes for Wei Fei, but if Baifeng really wants to cultivate in this industry, a large-scale comprehensive agricultural company must be the inevitable way.

If the food is ready, it is not impossible to develop seeds and fertilizers in the future. Many international giants do this. This is the direction of development of this type of company.

There are only two situations where the development is good and the branch line is expanded, and the development is not good and the main line can only be held. The direction of progress has been drawn by foreign agricultural giants. It is definitely right to follow this road.

And you said that retail commodities such as bread and beef gang are nothing, but bulk commodities such as grain and oil, as long as Baifeng can withstand them, the country will definitely give policy support.

Enterprises that are closely related to people's lives are doing so well as national enterprises, so there is no reason for foreign capital to step in and take a share.

In addition, the height of Baifeng Station is sufficient, and its strength is also strong. There will be no situations where people wear small shoes, or be coerced to be acquired by foreign capital. The strength is simply not too strong. As long as she stands up, no one can really do anything to her.

There is policy support at the top, and the bottom is not afraid of any competition from competitors, so is it surprising that such a company has developed?

But it is not so easy to develop.

For example, Coca-Cola and Pepsi have not raised their prices, which is a very good barrier to the industry. You really can't stand the barrier of occupying market share with small profits but high sales when ordinary people enter this industry.

And the products in the food and beverage industry are basically like this. Before instant noodles, a bowl of 4 yuan made a lot of money for food companies.

When everyone realizes that this industry wants to make money, mineral water has been repackaged to two or three yuan, and a bowl of instant noodles is still 4 yuan.

If a bowl of instant noodle food companies that cost 4 yuan in the past could earn 2 yuan, but with the depreciation of the currency as the economy develops, the cost now costs 3.5 yuan, and they only earn 50 cents.

Jiajiadaye has mature sales channels, and the average profit of 50 cents is not a lot.

You have just entered this industry, and you have opened factories to buy production lines, and invited celebrities to advertise, and the cost has gone directly to 5 yuan.

In this way, if you want to compete with others, you can only sell a bucket of instant noodles for 3.5 yuan, and you will lose money to occupy market share. But how many people can afford to burn such money?

Even if you burned money in the early stage to occupy the market, but when you want to make a profit, do you have to raise the price back to 4 yuan and make a profit of 50 cents?

Consumers are used to your three-and-a-half yuan price. Now that the price is raised suddenly, how much of the market share you spent before can you keep?

In the end, if you don’t keep it, is it a waste of money to spend on marketing?

Therefore, the seemingly simple market with low threshold is actually more difficult to survive than those industries with technical content.

Good to go! But it's hard!

But these human bodies are obviously not a problem for Bai Feng, which makes him a bit invincible.