The Pioneer of the Rebirth Era

The mainland after 2000 is the era of the Chinese music scene, and there are also excellent film and television works and excellent variety shows in this period. But whenever we think of this era, the first thing everyone thinks of is still the good songs where the gods from all walks of life fight endlessly.

People in this period seldom complain that these songs are saliva songs, with superficial lyrics, similar compositions, and no artistic depth at all.

Of course it sounds good, and I feel that this song has moved me, so this is a good song. As for how long this song can move me, from time to time I will be moved by other new songs in a blink of an eye, that is another matter.

In short, many years later, when I accidentally hear these songs that have touched me, it is full of memories and feelings, which is enough.

Yiting Music has basically been merged into the YY platform and has been renamed YY Music. Domestic YY music can almost be said to dominate the world, at least in terms of formal copyright.

As for the various pirated websites and pirated songs that have been repeatedly banned, they must be severely cracked down, but after every batch is cracked down, another batch will always pop up, which is as annoying as weeds.

YY music can be switched with YY space background music, which is another new innovation after the current market is saturated. Although YY Music and YY Space need to open two memberships, it is a bit ugly to switch between each other for free.

But the benefits of these two items are really good. After all, in addition to background music, members of YY space also have various cool and unique member background boards, as well as super-large-capacity photo albums and various phantom photo albums.

As for the rights and interests of members of YY space, the part of background music overlaps with YY music. But both have members, and you didn't overcharge you for changing 10 background music every day, did you?

Compared with the previous background music charging separately, this is already very conscientious. Of course, the food looks ugly or ugly. But this part of the income continues to increase, it is really delicious.

"Cooperation? Huayi is a film and television company, why not cooperate with us in terms of music?"

In the office of the CEO of Rising Sun Technology, buried in a pile of documents, he feels that nothing will happen if he does not come to the company, and all departments are operating normally. As soon as I came to the company, I was busy everywhere, and the documents that needed to be reviewed on the table never decreased.

"Maybe I want to follow the trend and let the artists under his banner get acquainted with the songs first. After all, YY Music has now opened the song MV function. Unlike before, I could only hear the singing, and I didn't know who the singer was when I saw it. "Sun Yang said.

Now he has basically begun to accept the daily operation of Rising Sun Technology, especially the external cooperation and entertainment, which has basically been taken over by him. The happy Qiu Bosong and others have invited him to dinner for several days in a row. These troublesome tasks have finally been thrown out. , I can finally write code and engage in technology with peace of mind.

"That level of cooperation? They spend their own money to buy a few good songs for their newcomers, shoot MVs and put them on our platform, and he pays advertising fees for us to attract traffic. It's still the same as Haina's side, with offline activities Carry out comprehensive cooperation with business?" Yang Dongxu asked.

"I heard what the person over there said to me about this matter, it seems to be a tentative cooperation first. After all, compared to the traditional model of star-making, we currently seem to have a lot of momentum, but the identity of an online singer in the entertainment industry The status, as well as the labor fee for commercial performances, always feel inferior to those traditional singers." Sun Yang said.

In fact, it is not only this point, but once the identity of an online singer is implemented, it is unknown whether this imprint will be easy to get rid of when developing in the film and television industry in the future. After all, Lian Haina has not made such an attempt yet. .

It's just a gathering of a large group of Internet singers to do public welfare to increase their background, and then various online promotions and tours. With fame, the audience is also familiar. But just like what Sun Yang said, compared with traditional singers, they always feel that they are of a lower level, and the appearance fee is not high.

However, this is not high, but compared to traditional singers with the same reputation. Generally speaking, no matter whether it is online singers, Heiner or Rising Sun Technology make a lot of money in this regard.

So even at the risk of not being able to get rid of the imprint of an Internet singer in the future, it gives people a feeling that they are not up-to-date. There are still many companies in the circle who plan to give it a try. After all, compared with the traditional singer's growth route, this method will save a lot of cost, and more importantly, he really makes money.

"Then act in accordance with the company's previous rules and regulations. We are a platform. As long as it is not illegal for the other party to pay advertising fees, then we can cooperate." Yang Dongxu leaned on the back of the chair and shook his neck.

In fact, when we first wanted to build YY Music into a platform where anyone could come up and show off, apart from deepening cooperation with Haina, other companies in the entertainment industry basically held a wait-and-see attitude.

Qiu Bosong was also anxious at the beginning, but after seeing that he made a lot of money working with Haina, he was not worried. There is profit and no loss, so he sits firmly on the Diaoyutai and waits for others to take the bait. So Hua Yi is not the first, nor will it be the last.

After all, whether it is an artist or a singer making their debut, it is too slow to follow the traditional model. In addition to the traditional model, there are currently two channels for participating in variety shows and participating in talent shows.

As for variety shows, the requirements for the strength of variety shows and TV stations are very high. To put it bluntly, only people in variety shows can be popular in the face of national ratings.

At present, the only program that has the strength in this area is Yang Ma's "Avenue of Stars". Others are inferior in terms of influence and strength, and the conditions for getting popular are basically as harsh as traditional channels.

Of course, there are other TV stations in China that have very good variety shows, but the current indoor variety shows are basically hosts, not artists.

Because the premise of participating in such a variety show is that you are already a star, and then you will be invited to participate, to advertise your new movie or TV series or something.

So this kind of variety show is not like the variety shows of later generations. At the beginning, he was an 18th-line artist, but he became a first-line artist in a good variety show in an instant. Now you are not a big-name entertainer, and you can't even get into variety shows.

In the end, there is only the draft, but it turns out that during the draft, the top dozens of draft picks are all well-known with the help of this big platform.

But after the draft is over, except for the top three, let alone the top dozens, even the top ten, or even the top five. Without the talent show, a big platform to gather popularity, it will soon disappear among the crowd. It needs the owner behind it to spend money on advertising according to the traditional artist route to maintain exposure. Whether it will be successful is still unknown.

And no matter the "Avenue of Stars" or the talent show, the time span is too long for people who are becoming more and more impatient. Although it is small compared to traditional channels, it is many times faster to sharpen a sword in ten years.

But compared to the speed at which a single song by Rising Sun Technology can be popular all over the country, and then various MVs are exposed, commercial performances and various charity tours can keep up, the former two are indeed too slow.

And after Rising Sun Technology and Heiner cooperated, various online singers paid out batch by batch. As for variety shows and talent shows, there is no way to compare the number of people in one season.

"Shouldn't the annual Internet Music Billboard be pushed back? Inform those entertainment companies who are interested and haven't moved yet, and give them a little time to prepare. The number of participants and influence of our Music Billboard event can be raised to a higher level in an instant. .”

"There's no need for this." Yang Dongxu shook his head, "It won't be long until the Spring Festival is full, and if it's the annual music list, we can't hold it until the beginning of the year, right?

Besides, there is no need to change the plans that our company has made because of these people. If you can catch up, you can participate, and if you can’t catch up, you can participate in next year.

Anyway, with the backing of Internet singers like Haina, the popularity and gold content of this music chart is enough for us to earn. At the same time, make a show for these hesitant people to see.

Of course, if the first issue is successful, both popularity and attention will become popular. In the second phase, there are also those who continue to join in to find platforms for cooperation. Whether it is cooperation fees or advertising fees, they are not the current price tag. "

"If the event is not successful, it will not be the current price. Not only will it increase in the future, even the price of Huayi's cooperation will also increase this time. The influence of our current platform is not comparable to before." Sun Yang smiled. Said.

This is not a price increase, but since Yiting Technology was merged into YY, YY has become the leader in the instant messaging software market, and instantly raised the number of members of YY Music to a new height.

This is just the number of members. Almost all home computers have music software installed, and YY Music is basically one of the first choices. In addition, YY's own daily active users are approaching the 30 million mark, and registered users are going straight to 50 million.

And when the time comes to advertise, 361, the overlord browser, will also push advertisements together, which can cover almost all domestic netizens. I still want to use the terms of cooperation with Haina before to discuss cooperation, let alone the door and the window.

"You just have to be confident in your own mind. They are backed by the Beijing circle and their influence is not low, and some of the so-called singers who joined later have people standing behind them. You should pay attention to this aspect." Yang Dongxu reminded.

Those who can afford the capital to be popular in the entertainment industry are basically at the level of bigwigs. Otherwise, you won't be able to play in this industry at all, after all, every other industry is like a mountain, not to mention the entertainment industry, which burns money more than drinking water and is simple.

"I see." Sun Yang nodded.

"Of course, we can't raise others' ambitions and destroy our prestige. We are the bosses of this platform. Those who can give in are looking at the face of those behind the scenes, so we sit down and negotiate. For those who go too far, let them go straight away. If you really don’t want to leave and you can’t handle it, let them come to me, and I’ll throw them out myself.”

Yang Dongxu spoke domineeringly at this time. Sun Yang kept smiling and giving thumbs up, "The boss is domineering and mighty!"