The Modern Age of the Mysterious

A week after the publication of "Evening Lighthouse", the war of words that had been clamoring finally came to an end.

Occasionally, there will be bitter words in the newspapers, but they are very rare.

The end of the siege was not only because Sean Dickinson said that he would not reply to any criticism, but the almost crazy attackers finally found out. The sharp and fierce criticism did not discredit the Evening Beacon and Dickinson. Sir, even gave them a free ad...

So, including Steve Ryan, those who hated Sean finally realized their mistakes and quickly covered their mouths.

Unfortunately, their awareness came a little late.

"Evening News" won the first battle, and within a week, it created quite astonishing results.

First, annual subscriptions increased by 1,200 to 2,200.

The annual subscription fee is $5 per household, and just 1,200 new annual subscriptions have brought Sean $6,000 in liquidity.

In addition, after the war of words ended and the bubble subsided, the daily sales of Evening Lighthouse, including annual subscriptions, stabilized at 10,000 copies.

This has surpassed Sean's previous target of 8,400 copies. "Evening Lighthouse" from a newspaper on the verge of bankruptcy, squeezed into the "10,000 clubs" above the survival line.

If the sales volume can be maintained at about 10,000, the monthly income from retail sales will also reach about 4,700 New Zealand dollars. The newspaper has achieved break-even by relying on daily sales.

break even. Sounds like a humble standard, perhaps despised by many entrepreneurs...

But for a newspaper that is on the verge of bankruptcy, reaching this goal is already quite inspiring.

As Sean and Moonlight predicted before, the newspaper industry is a "winner-takes-all" game because of the existence of the advertising industry.

For Sean and other members of the newspaper, the improvement in sales and revenue was not the most exciting, but the most reverie and exhilarating was the "advertising department" call.

Everyone has noticed that the phone of the advertising department, which was originally deserted and silent all day, has been ringing since the morning.

And Mr. Dipres, whose mental state was affected by the poor performance, was answering the phone in the office all day.

His tone was no longer dead, and his voice was gradually filled with high fighting spirit and passion, and he fought back and forth with the cunning advertising agents...

After the advertising department's rejuvenation, after about three days, Dipres finally knocked on the door of the president's office.

"Mr. Dickinson - report to you!" Sean found that the gloomy temperament surrounding Depres had disappeared. The head of the advertising department in front of him is no longer the image of yawning with dark circles under his eyes. He has a confident smile on his face, and his shirt is so white that it seems to be glowing slightly, "All the advertising space in the Evening News has been rented out!

"The current advertising revenue is 1,500 yuan a month.

"In 10,000 clubs, this is also a very high number!"

Sean clenched his fist with satisfaction. He stood up, walked to Dipres's side, and patted his supervisor's arm vigorously: "Good job!"

Sean knew that the Evening News, which seemed hopeless before, was actually a sleeping giant.

The reason why this giant died was not because his body lost its strength, but because his heart——

His heart is rotten.

As long as its heart is restored to strength, this giant will gradually wake up and create dazzling results!

However, for Sean, the monthly sales exceeded 10,000, the monthly surplus of 1,500 NZ dollars, and the extra 6,000 NZ dollars of liquidity did not give him much feelings.

What really excited and gratified him was the revitalization of the Evening News itself.

Mr. Dipres is like a small microcosm, all the disorganized members all began to work in one direction...

Although there is still a long way to go from "ZTE" or even "domination", the small miracle created this week is already a pretty good start.

After Depres left, he went to the office to find John, who asked Sean about the manuscript, and asked Sean a question.

The young man did not immerse himself in the new atmosphere of the newspaper office for granted, but had some thoughts of his own.

However, limited by his experience, he had some doubts in his thinking, which made him unable to help but want to ask Sean for questions outside his own job.

"Mr. Dickinson..." John asked when he was about to leave the office with the manuscript. "I have a question. I have been thinking hard for a few days without any results. I want to ask you."

Sean, who originally picked up the pen to sign the advertising agency contract, raised his eyes again: "Please speak, John."

Little John took a few steps back: "Actually, I am very concerned about some of the criticisms other newspapers have made to us before.

"Many commenters have pointed out that our current concept of running a newspaper, whether it is an extremely fast edition or a more refined and professional news, obviously caters to the middle class of New York City, or the elite crowd...

"Is this judgment correct?"

Sean also likes to discuss this kind of question, he put down his pen and said in a relaxed tone, "That's right, John.

"Nowadays, no matter which newspaper, unless it is very targeted, the middle class should be the main readers."

"That's why I have doubts..." John frowned, "If we are targeting middle-class people with stronger spending power, is it necessary to cut prices?"

In John Jackson's understanding, the current quality of The Evening News is completely comparable to that of some newspapers in the 50,000 club.

And among those newspapers, there are still newspapers priced at 4 cents that are not priced by "penny"

What if the Evening News does not cut prices?

It may take more time to reach the current sales volume, but won't the income double after that, and Mr. Dickinson can also hire more people to make the newspaper more professional and comprehensive?

This is the question that John is struggling to understand.

Hearing John's question, Sean smiled: "John, it's good that you are willing to think. Be sure to keep this habit.

"The question arises because you've made a simplistic mistake on this issue."

"A simplistic mistake?"

"That's right," Sean said slowly, "If you think that the middle-class elites are the main readers, then the people who buy the Evening News will be people in this category."

John's eyes widened in surprise: "Isn't it?"

Shaking his head lightly, Sean changed his words: "John, in your heart, what kind of country is Newlander?"

John didn't care about Sean's jump, and while organizing the language, he said sincerely: "Uh... Compared with other countries, our country has a lot of immigrants.

"Many people came here for the dream of starting a new life in a new world.

"Newlander has a lot of dreamers, and in this sense,

"This is a country of chasing dreams..."

"That's right," Sean nodded again and again, "The country of chasing dreams.

"This country has powerful people, rich people, elites, and a broad class of commoners who dream of a better life...

"Their life may be very difficult," Sean thought of Little Lyon, Mrs. Garcia, and those people with shabby clothes but bright eyes under the protection of his beliefs-Henry Hart, Carman...

"However, each of them dreams that tomorrow will be a little better than today, and they work hard for it."

"So..." Sean paused.

He smiled and continued: "So, in order to get closer to their ideal life, for one day, one day, oneself or one's descendants can also become the elite and middle class of this society...

"They will imitate and learn from the lives of those who are good."

John understood a little, and his eyes widened slightly.

"Maybe they can't live in a clean and spacious apartment for the time being, maybe all they do is manual labor...

"However, they can afford a newspaper~www.NovelMTL.com~ so that they can read the same newspaper as the well-dressed and hurrying gentlemen on Wall Street.

"They can learn the lifestyles and habits they yearn for by reading newspapers."

It suddenly dawned on John why Mr. Dickinson insisted on adding articles about the refined lifestyle to the newspaper—he knew the meaning of the paper from the start.

"Remember, John—

"With the middle class as the main reader, the readers will not be limited to the middle class.

"And the reason for this is because of a magic power called 'dream'."

Under Sean's words, John suddenly felt a sense of enlightenment.

His eyes were empty, and he felt as if he had become an eagle flying high in the city.

He saw people walking in a hurry in this modern city.

Some of them are well-dressed, some are wearing old leather shoes, but all of them have the same direction, pace and expression on their faces...

Their faces were all illuminated by the same sunlight.

"I see, Mr. Dickinson," murmured John.

He never knew what it meant to run a newspaper.

Now he understands.

"Thank you."

The young man's eyes were red, he clenched his fists, and when he turned to leave, tears rolled down his cheeks.

Please remember the first domain name of this book: . Mobile version update fastest URL: