The Fifth Point Guard

Text Chapter 557 NBA Asian Ambassador Chinese Elements (4.2k Chapter)

"Hey, Jaylen, why did you come to Cleveland?"

Shen Tong and Zhou Dongxing cherish each other and cannot help themselves.

Shen Tong admires Jay Chou because he is the first person in the Chinese music scene in Shen Tong's heart and the ceiling of the Chinese rap industry.

Jay Chou admires Shen Tong because he thinks Shen Tong's basketball level is similar to his own, but he is a little taller. Seeing Shen Tong's success in NBA, it is like a big version of himself playing NBA, and he feels full of substitution.

"Shin, don't you know?"

"what do you know?"

"You have been appointed by David Stern as the NBA's image and promotion ambassador in Asia!"

"What?"

Just when Shentong was still wondering, the team's publicist Susan had come over.

"Shen, congratulations, you are already the ambassador of the NBA in Asia. In the next week, our team will go to China, Japan and South Korea for three regular season games to help the league open the Asian market and promote its popularity."

It seems to be true!

Shen Tong didn't expect that Stern in this time and space, in order to promote the nba globally, would actually resort to the ambassador of the last time and space.

"Yes, here is an invitation. Tomorrow night there will be an ambassador summit in New York, and you and LeBron will go there."

"Huh, LeBron is also an ambassador?"

"Punch!"

Say James, James will be there.

Shaking the invitation card in his hand triumphantly, James smiled and said: "I am the image ambassador of our native America."

"Actually, there are two image ambassadors in Asia and ten in the United States, which may increase in the future," Susan explained.

......

As David Stern's plan to promote the NBA as a brand, ambassadors from all continents have a very important position.

Stern hopes that these players from all over the world will be able to use their popularity and skills to help NBA publicity, so as to realize the grand ambition of NBA globalization.

According to Susan, the league has selected a total of 20 players this time as ambassadors to help the league in promotion.

The ambassadors of Asia are Shen Tong from the Cleveland Cavaliers and Yao Ming from the Houston Rockets.

Shentong's election is uncontroversial, not only in Asia, in fact, in the world, Shentong is a very high-profile player, of course, the support in Asia will be relatively higher.

Yao Ming's selection is also very normal. As a Chinese cba player, it is more meaningful for Yao Ming to be elected as an ambassador, and his domestic popularity is no worse than Shentong.

Of course, these two players are from China, but there is no way, no other Asian players have joined the NBA.

Therefore, Shentong and Yao Ming shoulder heavy responsibilities.

But Shentong is not worried at all. He knows that soon, Haddadi from Iran, He Shengzhen from South Korea and Yi Jianlian from China will join the NBA.

The Japanese media criticized his failure to be elected Asian Ambassador, but he can only blame him for his lack of skill.

Although he represented the Dallas Mavericks in the Summer League in July 2003 and signed with the Nuggets in September, he was fired after only playing three preseason games.

Only in 2004, on behalf of the Phoenix Suns, briefly substituted 4 times, but only after more than a month was fired.

Finally, in 2005, less than two months after signing with the Los Angeles Clippers, he was fired for the third time before the official season began.

Three consecutive years of three-in and three-out in the league, this kind of continuous failure resumes, except for Liu Bei during the Three Kingdoms period, who can cheekily counterattack, no one else can really do it.

So don't blame the Alliance for not giving Tian Woyong the title of Great Envoy, even if it is given, I am afraid he will not have the face to pick it up.

Compared with Shentong and Yao Ming, Tian Woyong is nothing.

As for the Korean media, there is really no face to compare Ha Shengzhen with Shen Tong and Yao Ming.

After all, in the 04-05 season last season, Hesheng Town averaged only 1.4 points, 0.9 rebounds and 0.3 blocks per game...

As a result, after arguing whether Shin Tong’s ancestors were Koreans, the Korean media also disappeared.

In addition to Shentong and Yao Ming representing Asia, the representatives of the NBA European Ambassadors are Germany's Dirk Nowitzki, Spain's Paul Gasol and Russia's Andrei Kirilenko.

The European leagues are relatively more mature than the Asian leagues. In addition to their own leagues, there are intercontinental competitions such as the Champions League. This has also allowed the level of basketball in Europe to steadily rise year by year.

In addition, Manu Ginobili of Argentina and Nene of Brazil are the ambassadors of South America.

The level of basketball in South America is also very good, but the lack of international influence and publicity capabilities hinders the development of South American basketball.

Just like football, although it is a strong country in this sport, the influence of the national league is limited in the international arena. Players have gone to the European leagues with higher influence and exposure to play.

This is also the case in basketball.

Hakim Olajuwon from Nigeria and Dikembe Mutombo from Congo are the African ambassadors of the Union.

Finally, the ambassador of Oceania is Andrew Bogut, who entered the NBA with the title of No. 1 pick this season.

In addition to the ten international player ambassadors above, ten NBA ambassadors have also been ranked in the United States.

Shaquille O'Neal, Tim Duncan, Kevin Garnett, Tracy McGrady, Kobe Bryant, Jason Kidd, Vince Carter, Allen Iverson, LeBron James, Dwyane Wade.

This list includes the top players in each of the five positions on the court, and they are all regulars of the league's best team in recent years.

But the most regrettable thing is that the Wizards "general" Gilbert Arenas regrettably lost.

Arenas' popularity in the league has soared in the past two seasons, but still missed the ambassador list.

In fact, looking at the ten players on the ambassador list is indeed impeccable.

Not to mention the four major shooting guards, this is the object of worship by a group of fans.

O'Neal and two famous big forwards are full of dominance inside, and they are both characters who can change a team by one person.

Kidd is currently the league's offensive and defensive player with the strongest organizational ability. One person can lead the Nets to the finals twice.

As for James and Wade, they are the most popular players among the young fans.

One has won a championship, and the other partnered with O'Neal, and also has a chance to win the championship.

Speaking of the new generation of stars, in addition to Arenas, Carmelo Anthony, who is one of the peerless doubles, is also very angry about his loss.

In the face of the media, Anthony bluntly said: "I'm used to being ignored. Actually, I think I play very well, but I can't get into the league's sight. Maybe one day I will do some big moves. In order to attract the attention of the league. Me and the Denver Nuggets will perform well. I will always keep in mind the judges. Their voices will keep appearing in my ears, telling me'you can't, you can't', this will be my way forward. Power."

......

"So, Jaylen, you haven't told me why did you come to Cleveland?"

"I am the guest singer invited by this ambassador summit."

After listening to Zhou Dong's words, Shen Tong instantly understood.

Stern in this time and space obviously has greater ambitions. In this ambassador summit, in addition to inviting these players to serve as ambassadors for players from all continents, it also invited some entertainment stars from all continents to come, in order to increase the influence of the league. Power and popularity.

In addition, various sponsors of the alliance have also received invitations from the summit.

......

The next evening, Shen Tong, who was invited, took his fiancée Nina Dubrov to the Ambassador Summit.

Stars shined at the event site.

Reporters from all over the world blocked the summit gate.

On the same day, Shentong asked Susan to help order an extended Rolls-Royce nanny car and set off with the dressed-up Dubrov.

In the car, Shen Tong skillfully took out two pairs of sunglasses from his arms.

Dubrov lowered his head and looked out, revealing the white beauty of his chest. Then he sat back and asked suspiciously: "My dear, it's already night, why wear sunglasses?"

Shen Tong smiled and said, "Trust me, you'll know in a while."

When Shentong's car arrived at the door of the hotel where the summit was held, long guns and short cannons immediately surrounded it.

Shentong carried forward the style of a gentleman, first got out of the car, and then took Dubrov's hand to guide his fiancee to get out of the car.

When Shentong came out, the flash on the scene never stopped, and various shutter sounds of "pop", "pop" and "pop" came one after another.

Although there were already white flowers in front of him, and he couldn't see anything, Shen Tong still took Dubrov's friendly poses before slowly walking into the door.

As soon as he walked in, Dubrev stuck out his naughty tongue and smiled at Shen Tong: "Now I know why I need to wear sunglasses."

Shen Tong smiled.

Smart girls are cute in themselves, aren't they?

......

Jay, who is already the king of Asian pop music, was the first to sing at the party.

What he brought is the song "Compendium of Materia Medica" that was just composed this year.

If Hua Tuo reincarnated, Chongyang would be healed, and foreigners would come to learn Chinese characters and stimulate my national consciousness...

The scene, the United States...

Hearing Jay Lun singing this song here, Shen Tong's mood was hard to calm down.

This kind of pride in Chinese culture going abroad made Shentong even more puffed up.

Jay is worthy of being the ceiling of Chinese element music creation.

After singing a song, the meaning is still not enough.

"My dear, although I don't really understand this song called Jay, I feel that the style is very good, and it is different from the songs I usually listen to."

Shen Tong hugged Dubrov’s small waist and said affectionately: “It’s normal if I don’t understand. I usually listen to his songs and I have to look at the lyrics to understand what I’m singing, but this is a song that includes Chinese culture and ethnicity. A song of pride, so this song is really powerful."

"Oh..."

The first time I saw Shen Tong, who has always been arrogant, showing such an admiring expression, Dubrov also thought in his heart that Jaylen on the stage was really amazing.

The on-site host interviewed Jay and asked a few questions about pop music with Chinese elements. Jay's answers were very appropriate.

But when the host asked the last question, Shen Tong couldn't help but sweat for Jay.

The host asked: "Jay, your rap is so good, can you come to the scene, in addition to your excellent Chinese medicine and medicine, your Chinese food is also very good, just use this as the topic, and create an impromptu paragraph?"

Seeing Jay's surprised expression, Shen Tong knew that this issue had not been communicated with Jay's agent in advance.

In such a short period of time, it is simply difficult for Jay to make live creations directly on stage.

Or, it is a derogation or mockery of Jay's promotion of Chinese culture.

Seeing Jay's awkward smile, Shen Tong couldn't help but sing a few words for Jay.

Isn't it rap involving Chinese food?

If it doesn't work, just take out the trick of pressing the bottom of the box: You see, this surface is long and wide, just like this bowl, it is big and round...

Who knew that after 30 seconds Jay looked up at the ceiling, he raised the microphone and said: "I can, come on, it's the same song just now."

The host raised his eyebrows and looked very surprised, as did Shen Tong.

Can you improvise in less than 1 minute?

Shen Tong couldn't help thinking, it would be too embarrassing if he wouldn't say rap like the big wide bowl of noodles.

But then, Jay Lun's "Gourmet Version Draft Compendium" completely overwhelmed Shentong.

"If God of Cooking is alive and Western food is suppressed

Foreign countries come to learn dishes to stimulate my national consciousness

Stir-fried chestnuts and smoked elbow

Fish Balls Spiced Pigeon

Braised Eggplant Roasted Duck

Fragrant Kidney Poached Beans

Eat a history in my way

Nothing else, follow me to read a few words

Braised sweet and sour spicy go! "

After singing a song, the applause was the same and the whistle was endless.

Shen Tong also gave applause without hesitation.

Dubrov even slapped his palms red.

On the stage, the host raised his hands and made a gesture of worship to Jay.

Jay’s live impromptu rap impressed everyone on the scene, so that the second European music star came on stage and said jokingly: “In order to avoid cold spots, don’t ask me questions about live creation just now. ."

Such self-deprecating remarks caused a burst of kind laughter at the scene.

After Jay came off the field, Shen Tong extended his palm to Jay.

"Oh, not bad!"

......

That night ~www.NovelMTL.com~ was very lively.

David Stern was on stage vigorously and awarded the commissions to the first batch of 20 NBA ambassadors.

Of course, there are benefits.

Stern announced on the stage the goals and plans of NBA globalization.

In order to adapt to the pace of internationalization, nba will do a better job in the development of peripheral products, including the production of some souvenirs for the stars, the sales of goods in the nba store, and the sales of jerseys.

At the same time, the alliance will also establish nba cable TV, nba website, nba city, nba store, nba mobile bus and other entertainment projects, these promotion methods will also make nba advertising revenue increase day by day.

Now the league’s clothing includes Adidas, sports shoes include Nike and Reebok, beverages include Coca-Cola, food includes McDonald’s, the Internet has aol, and even children’s toys are sponsored by Lego.

As early as the 2002-03 season, there were 19 sponsors designated by the NBA, and there are countless other advertisements. Now these advertising sponsors are still increasing.

The 20 ambassadors on the scene are responsible for promoting these goals.

As a reward, Stern said that every year 20% of the NBA advertising revenue will be distributed to these ambassadors.

It seems to be a very high reward, even if it is divided among 20 people, there is 1% per person.

It seems that Stern is determined to do a big business.

......

As ambassadors to Asia and the United States, Shentong and James will lead the Cavaliers to three Asian countries in East Asia for three regular season games.

The opponents are the Rockets, Mavericks and Trail Blazers.

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