The Fantasy Entertainment Empire

On July 20, "The 4.6 Billion Ensemble of Evolution" premiered.

Before the animation was launched, Dimension Entertainment's publicity campaign had been going on for a long time.

Wu Jingtong is leading the work.

He has been in the company for a while, and Fan Zhe is quite satisfied with his work, and he is indeed a very capable person.

During the company reform led by Ye Jiayi, he clarified his responsibilities, took charge of the market development of Dimension Entertainment, and focused on marketing efforts.

Dimension Entertainment's official Weibo and official account have already achieved certain results under his leadership. Especially on the official account, some popular articles have always been produced in the past two months. I also have a big V account in XX, on Douban, in various forums...

With his efforts, Dimension Entertainment can be regarded as having its own propaganda position.

Of course, the current strength of Dimension Entertainment on the publicity front is still not comparable to those big crocodile companies. After all, the scale of investment and the time spent in this field are too different. At the same time, almost all of Dimension Entertainment's publicity campaigns are launched on the Internet, which involves cost factors,

But in any case, it is still very important to have your own publicity ability.

Apart from this kind of self-operated self-media, other channels on the Internet have also spent a lot of money on it.

Especially in the last month, when the animation was about to go live, the promotional offensive reached its maximum. On various forums, on Weibo, on various social media...

Millions of publicity capital, of course, is not much in this information age, but it will have some effect after all.

At the same time, in the agreement between Youku and Dimension Entertainment, it is also clearly stipulated that Youku must also contribute to the promotion of the work one month before the launch.

With the efforts of both parties, the warm-up of the work is not bad, at least better than when the first season of "Task Force" was first launched.

After accumulating a certain amount of popularity, three episodes were released on the first day, and the results were good.

The next day, when Fan Zhe arrived at the company, he got the first-hand news from Youku.

On the first day yesterday, the number of broadcasts reached 7 million.

This data is not bad, with an average of more than two million views per episode.

According to the data given by Wu Jingtong, it is conservatively estimated that the final destination of this work should be more than 40 million.

With such online broadcast results, it is enough.

This is a work that will be about the same size as "Task Force". Although its production cycle is on average longer than that of the task force, and the production difficulty is also more difficult, which means that the profit brought by this work to Dimension Entertainment is slightly lower than that of "Prosecution Team", but it must be It can be regarded as a successful work.

This significance is very important. Dimension Entertainment has proved to the outside world that the animations produced by itself are all good things.

What's more, if you count the TV station and the subsidy part, it might be more profitable than "Task Force".

After all, the subject matter of "Task Force" is unlikely to be on TV.

...

Liang Shuyue opened the playback page on time, and clicked on the animation "Evolutionary 4.6 Billion Ensemble".

She is a fan of 'Dimension Entertainment', especially the "Full Time" series of animations produced by Dimension, which she likes very, very much.

It is precisely because of her love and trust in Dimension Entertainment that whenever this company releases a new work, she will always watch it.

However, for "Task Force", she found it less interesting.

Although the comments from all parties were very good, she really couldn't understand this style of painting, so she insisted on watching two episodes. Although it was very funny, she gave up later.

Now there is a new one.

At first, she was a little worried when she saw the introduction of the plot, which told about the evolution of a magical creature from cells.

Just looking at the subject matter, she knew it was a minority. Before watching it, she didn't dare to have too much expectation.

However, after all, it is produced by Dimension Entertainment, so you still have to watch it, and you should support it. If it doesn’t look good, don’t watch it.

When I clicked on the video for the first time, the picture was unexpected.

"...The ocean four billion years ago is so beautiful?" Liang Shuyue was a little surprised.

Under a large panorama, the beauty of the natural scenery of the underwater world is vividly displayed. The blue gradient is very comfortable for the eyes, the undulating water flow, and the physical collision are extremely well done, which makes people feel relaxed and happy.

This reminded Liang Shuyue, a child from the inland, of the refreshing feeling she felt when she stood on the beach and looked at the ocean for the first time. At that time, she was only a middle school student, and she followed her family to the Paracel Islands in the South China Sea to play.

Unexpectedly, watching an animation today, although the landscape shown is not so consistent, the feeling and experience are very similar.

Then, the voice of the narrator sounded.

"It's so good to hear that she's going to be pregnant!" She couldn't help but sigh with emotion.

This voice was given by the sound effect team to find a boy with a gentle and steady personality. Afterwards, he put it in the "Dimension Tuning" system for processing. Raise these parameters to make the dubbing quality as best as possible.

For the work "4.6 Billion Ensemble", due to the nature of the work itself, there is no such thing as a "human", so it is naturally difficult to match the lines. Even if it comes to the later content, when the perspective is turned back to the land, all kinds of primitive animals and even dinosaurs will appear, and there will still not be too many lines.

But it is definitely not possible to make a silent film, narration is a must.

The narration is not only a 'need', but also a very important part of this film. Regarding the narration of the plot setting and the advancement of the story, the role played by the narration is crucial.

Therefore, narration dubbing will have very high requirements both in terms of basic skills and the characteristics of the voice itself.

The dubbing that Ke Jianliang found has solid basic skills, sound characteristics that meet the needs, and he is also a guy with rich dubbing experience.

This guy is good for everything except one place - a bit pricey.

However, in the current Dimension Entertainment, it is definitely no problem to hire a powerful voice actor.

When the voice actor itself is very good, after the correction of "dimension tuning", the audio quality finally presented in the finished film is very high.

After listening to the finished product, Ke Jianliang once assured Fan Zhe with his professionalism: "I guarantee that 90% of people will like this sound after listening to it, and the remaining 10% just don't like it that much. That's all!"

His guarantee has already been reflected in Liang Shuyue.