The Fantasy Entertainment Empire

Song Wenjie asked Kappa out again, and the two of them had dinner outside.

The two were at the dinner table, chatting and talking nonsense, but they never said anything serious.

Kappa knew what Song Wenjie asked him out for this time: it was nothing more than for the animation of the third season of "Special Events Task Force".

But the other party didn't say anything, and he didn't point it out.

For the animation of the second season, Song Wenjie, on behalf of Penguin Video, teamed up with Station B to buy it from Dimension Entertainment at a price of 12 million.

In the introduction and purchase of content, this can be regarded as a big investment.

If the first movie hadn't made money and had a certain popularity, the second movie would never have been sold at this price.

Judging from the current situation, although the second season has not yet finished broadcasting, it is estimated that it will not lose money.

Members of the first broadcast paid for on-demand broadcasts. Although the cost has not been paid back, the income has still reached the investment expectation. Moreover, as the entire film is completely broadcast, it can be resold to other websites in the end, and a large amount of money can also be recovered.

When "Task Force" was resold in the first season, the broadcasting authorization fee was about 400,000 yuan; in the second season, the price they bought animation copyright from Dimension Entertainment nearly tripled. If they want to sell the broadcasting rights , the price will definitely rise.

But to be honest, the secondary resale of broadcasting rights is only one aspect. Even now, Song Zhiwen didn't want to sell the broadcasting rights to others.

Although this will lose a considerable amount of resale income, however, with the entire animation completely in hand, Penguin Video and Station B are equivalent to getting a joint exclusive broadcast.

If you want to watch this animation, you have to go to my website to watch it. In this way, how many new users will it bring them?

Compared with monopoly broadcasting rights, this is a higher value.

Although the style of "Task Force" is niche, the niche naturally also has the benefits of being niche.

Although not many people like niche works, those who like them will especially like them. Moreover, this thing will generate a natural chain of contempt, like the niche and maverick, and despise the popular ones.

In other words, it is easy for the minority to force high standards.

Of course, nothing is absolute, and this is just an empirical summary of common phenomena.

However, on the "Task Force", this statement should be established.

The work style of "Task Force" is very similar to "Rick and Morty", with rich content and large scale. This also determines its audience, which will be concentrated on many people who have special interests in it.

Die-hard fans are always easier to pay for works, and they may be more easily converted into paying users of the website.

Of course, it is not up to the Penguin Video family to decide whether to hold the animation copyright in their hands for exclusive playback, or sell the second round of playback rights to recover costs and earn profits. They have to discuss it with Bilibili.

But in any case, although the cost of the second part of "Task Force" is not low, it is unlikely to make a lot of money like the first season, but it certainly can't lose much money.

Under such circumstances, it is logical to buy the third season.

Song Wenjie wanted to buy the third season of animation, but something went wrong.

Before that, he and the people at Station B jointly made a purchase proposal to Dimension Entertainment. The price was maintained at the level of 800,000 episodes in the second season, but Fan Zhe rejected it.

Dimension Entertainment asked for 1.1 million episodes, and the total price for the third season reached 16.5 million.

He felt that the price was too high, and Station B simply backed down.

They bought the second season of "Task Force", and they made a small profit while saving their capital. Moreover, it seems that this series of animations has almost reached the ceiling due to the subject matter.

Raise the price again...the profit margin is too small, and there is a risk of losing money if it is not done well.

This matter is quite distressing.

So, he thought about calling the Kappa out.

At the dinner table, the two men talked all over the place. Seeing the kappa pretending to be stupid, Song Wenjie was helpless.

"Hey, let's get down to business. Over at Dimension Entertainment, can you help us build a bridge and have a good talk? The price they gave is too high."

"...This is a matter of other people's dimension entertainment. Although the copyright of the work is published by us, it has been completely sold to others. What rights do we have to speak of?"

"Don't be like this, you are the most familiar with their cooperation..."

"Alas..." He Tong pretended to sigh, and said, "Familiarity is familiarity, but this will involve tens of millions of business, no matter how familiar we are, we are also outsiders, and we can still affect the decision-making of other dimension entertainment? "

"Just... just pull a thread." Song Wenjie also understood what the kappa said, and he was also a bit of an emergency and rushed to the doctor.

Kappa said: "If you want me to tell you, if you accept 1.1 million, you will be 1.1 million. Don't you get it if you accept it? Add up the first season and the second season, how much money did you make in total? Especially the first season One season, now that I think about it, three million is really a huge profit. You guys are all making money, why don’t you let other people’s dimension entertainment make some money?”

"They still don't make any money!" Song Wenjie said, poking his neck, "I've asked people in the industry. Their style of animation can only cost more than ten episodes per episode. In the first season, they didn't lose money at all. , and made a lot of money. The second season sold for 800,000 episodes. After one film, the net profit was 800,000 to 90,000, which is much more profitable than our channels! The price of the third season really depends on us Eat meat on your body!"

"Then I can't help you if you think so." Kappa spread his hands, showing a look of helplessness.

Seeing Song Wenjie's troubled look, Kappa felt secretly refreshed.

He has not forgotten what kind of face this guy had when the sales of the animation rights of the first season of "Task Force" were cold.

At that time, because of the promise I made with Fan Zhe, I begged this guy in a low voice, so he reluctantly bought the copyright.

Unexpectedly, now the feng shui is turning, and today Song Wenjie is worried about how to buy the third season of "Task Force".

Things are unpredictable.

However, his attitude today is more inclined to watch the show.

On the one hand, he also hopes that the price of the third season animation of "Special Events Task Force" can further rise.

why? That naturally has its practical significance.

Unlike others, the cartoon style of "Task Force" is doomed to be imitable.

The technical threshold of this work is not high.

Then you can imagine what will happen when there is such a work, which has achieved good results and gained a certain response in the market?

Follow suit, imitate, and even plagiarize.

This kind of problem occurs not only in China, but wherever there is capital.

But Lewen Group is not worried about this.

The IP of "Task Force" was produced by them. Under Qidian's huge content library, there are still works with similar styles.

This style of content has caused a lot of imitation, which is of great benefit to Lewen Group to sell the similar IP they hold.

Kappa wished that the third season of "Task Force" would be sold at a higher price. The more expensive the capital market would be, the more crazy it would be after smelling the blood. The copyright they held in their hands could be sold at a higher price in the future. .

——

Can't live without referral tickets!