The Director of Music Department

In fact, many times, the audience may not have a clear goal when watching a movie.

So the movie needs publicity because, first of all, you have to let people know that there is such a movie.

Just imagine, if the audience does not have a specific and clear goal, they only think about choosing what movie to watch before they want to watch it.

So at this time, there is naturally a difference between those who have heard and those who have not.

But this point, in fact, is very difficult to achieve in "Huaguo Overseas Students", because the cast, cast, director, etc. of this movie itself do not have any advantages.

In addition, the subject matter is relatively small, and the title of the movie is the kind of work that you can tell at a glance that it is definitely not a big hit.

Therefore, this in itself limits the market potential of the movie "Students from Huaguo".

For this kind of movie, if you spend a lot of money to promote it, the effect may not be good.

That's why Lin Husheng entrusted the person in charge of publicity to do the publicity.

And the person in charge of the publicity and distribution obviously knew this, so they found another way to make use of their strengths and avoid their weaknesses.

Yes, the movie "Students from Huaguo" actually cannot be said to have no advantages at all.

First of all, this subject matter is indeed relatively niche, but at the same time, niche is often relative.

For example, if the incidents related to overseas students can be heated up and become a topic, then the number of people who pay attention to such incidents will naturally increase.

Soon, Luo Zizai and He, who were scolded as "shepherd dogs", and another group of people who were sprayed began to gradually heat up the topic of "foreign students".

Of course, this popularity is definitely not really a hot topic.

However, because of the incident that the murderer was sentenced three years after the murder of a Chinese student in the United States, more people soon became involved in this topic.

And the most direct reflection is in the box office of "Huaguo Overseas Students".

"Huaguo Overseas Students" is often brought up to talk about things, there are praises and derogations, but no matter what, "Huaguo Overseas Students" has indeed entered the attention of many netizens who eat melons.

People are actually very strange.

For example, after watching a certain type, such as the Anti-Japanese War type, it is especially good-looking, and then after watching it, I suddenly have a strong interest in this type of film and television works.

So, I will look for related film and television works to watch.

Usually, it is very likely that you do not particularly like this type of work.

In the same way, for example, after watching a certain popular drama series, you will also become interested in this type of drama, and will look for similar genres to watch.

"How much?" Lin Feng had just finished participating in a talk show.

When I got back to my hotel, I got a call.

The call was made by the person in charge of publicity and distribution. The new box office of "Students from Huaguo" made Lin Feng wonder if he heard it wrong.

"That's right, 3.2 million!"

Lin Feng was a little dumbfounded.

"How is this possible? What's going on?" Lin Feng was really startled by this surprise.

Because this is 3.2 million, the daily box office was only over one million before, but now it has more than doubled, which really makes him a little unbelievable.

"You can see it online, our publicity strategy has taken effect."

After Lin Feng hung up the phone, he quickly turned on his phone and started scanning the news.

As a result, Lin Feng understood what was going on when he saw it.

On the Internet, the topic of international students has been detonated. Although the popularity is definitely not comparable to those big events, Lin Feng found that there are actually many people talking about the problems encountered by Chinese students abroad.

Then there were many overseas students from Huaguo who showed up and said, anyway, you come and go, it's very lively.

And "Students from Huaguo", as the only movie related to overseas students in the near future, naturally also benefited from it.

"I watched "Overseas Students from Huaguo". To be honest, as an overseas student, I really can't understand why it seems that foreign countries are really hell, but the fact is that such things rarely happen. , The filming is also very average, and many details in it are not worth scrutinizing at all."

Followed by a lot of bad reviews.

This Lin Feng was also expected. After "Students from Huaguo" was filmed, many things in it must not be exactly the same as the reality. There must be many details that are different from the reality.

It is also impossible to make a realistic movie based on reality. After all, a movie is a movie, and reality is reality.

At most, a movie can reflect some real things to a certain extent, but it cannot really be a replica of real events.

But "Huaguo Overseas Students" has such a box office drop, which already made Lin Feng feel very pleased.

However, the good times don't last long. After all, such topics are relatively sensitive, and relevant overseas study institutions soon paid attention to this topic.

Although it is said that some negative public opinion will not really affect the study abroad market, there are still some small impacts in the short term.

The giants of these big study abroad institutions are not fools.

They will not discredit the movie "Students from Huaguo" like the previous small organization did.

The people in these large organizations are all good people, and they have a very good relationship with the media. After all, they place a lot of advertisements for these big media every year.

Therefore, compared with a movie, it is clear that the words of long-term major clients of these media carry more weight.

So, soon, people like Luo Zizai began to be greeted.

Don't think that self-media people, people like Luo Zizai, in fact, they are really not afraid of netizens saying about them, nor are they afraid of being scolded.

But these big organizations, they really can't afford to offend them.

So, soon, Lin Feng and the others discovered that those related comments gradually disappeared.

And many media have stopped reporting similar things.

If the media does not report and those who take the lead do not talk about it, the result can be imagined.

Movies like "Students from Huaguo" are not like the movies of a big director like Wang Yifan, nor are they like "I'm Not the God of Medicine" that the whole people pay attention to.

The topic itself is thought to be hyped up, so the most fearful thing is not that many people give bad reviews, disputes, etc., but the most fearful thing is that there is no topic.

Yes, the topic of international students has been ignored!

There are too many topics like this, as long as they do not reach the level of national attention, they are easily forgotten, especially in many cases, most of the people who eat melons just happen to meet them , They really eat melons.

Not to say how much you really care about this matter.

So, the topic quickly cooled down.

It can be said that Lin Feng has experienced a roller coaster during this period of time.

At the beginning, "Huaguo Overseas Students" was not bad at the box office because of Huaxin's film schedule, but then it began to decline.

Then there was a rare increase, but it lasted for two days and was beaten back to its original shape.

But this is the entertainment industry!