The Director of Music Department

639. Low-cost operation

It is no coincidence that there is no book, or in other words, everyone is a film from the Beichuan Film Festival. Therefore, it is a coincidence that the schedule of "Friends" and "The Theory of Relativity of Love" hit the same.

Of course, for this kind of low-budget movie, the same schedule and different schedules are actually no competitors at all, because the scale of the release of the two will definitely not be too large.

Lin Jun finally chose to cooperate with Kyushu Publishing, a subsidiary of Kyushu in the Tang Dynasty, and handed over "Relativity of Love" to Kyushu Publishing.

Although "The Relativity of Love" was not favored by Wang Yifan and the others, in fact, "The Relativity of Love" was quite famous among the films at the Beichuan Film Festival. After all, Lin Jun won the Best Young Director Award.

This award is somewhat similar to the Best New Director Award. It is an award dedicated to encouraging young directors. At the same time, this award is only given to young directors when they are shooting their first film. Therefore, "Relativity of Love" is affected by the awards and still has some popularity.

Especially in the circle of literary and artistic film critics, "Relativity of Love" has a very good reputation.

In view of this, in the end, "Relativity of Love" also allowed Lin Jun to get relatively good distribution conditions, and the number of movie theaters opened has also increased from the number Yan Shan promised to 400!

Don't underestimate this scale, you must know the scale of the release of "Friends", the number of theaters opened is only more than 300.

Lin Jun held his breath and wanted to prove that his films were better than Li Mingjuan, Wang Yifan, and those big directors like Xu Cang were interested in.

Of course, he is not a fool, and he knows that even if this is the case, they can't help them, but this can determine his future future.

In fact, among a large number of ordinary new directors, Lin Jun is indeed considered to be relatively good. At least, "Relativity of Love" is an award-winning work.

Although the Beichuan Film Festival is more encouraging than rewarding, it still has a certain influence.

In fact, whether it is Li Mingjuan, Wang Yifan, or "Friends" director Wen Juanjuan, in fact, they don't have too high pursuit of the box office performance of "Friends".

Because that's a rather... humble movie in itself!

More like an audio novel.

But the result was just beyond their expectations.

That's the problem, find that friend in your life who is more important than a lover!

As soon as this event was launched, paired with the song "One Like Summer, The Other Like Autumn", it quickly became popular on the Internet.

But that's all for one event, except that some netizens did get back their former best friends and brought a little popularity to "Friends", but it didn't really have much effect.

Therefore, the opening scale of "Friends" is completely based on low-cost movies. Huaxin only gave more than 300 opening theaters. It's not that it can't contact more, but it's unnecessary.

The movie "Friends" does not have such a wide audience. Secondly, this movie has a lot of flaws.

You can say that this movie has more personality, but the truth is, the plot is weak, the characters are few, and so on.

Of course, Huaxin has very rich experience in distributing such films.

"Friends" held several screenings, all of which were very targeted for specific groups.

For example, for the special session for film critics and media, "Friends" only invited female film critics and female reporters. Without him, the audience of this film is female audiences.

Second, some active moviegoers in the hunt for more than lovers were invited.

This group of people are all people with similar experiences. When they watch this movie, they will naturally have an extremely rich emotional resonance with this movie.

Therefore, the result is self-evident, and the word-of-mouth is so good.

Of course, this kind of word-of-mouth can't actually represent the public's reputation, but for movies, screening is actually just a way of publicity, so what's the relationship if it can't represent the public?

Here, "Friends" was screened, and the audio-visual online rating is not low, 8.8 points! Although the number of people who have rated it temporarily is small, most of the comments below have given positive comments.

"When we were young, friendship was everything to us, because at that time, we didn't understand love. When we grow up, we will find that when we choose between love and friendship, we usually choose love. However, friendship will never die. , but love can end!"

"A very pure friendship movie, reminds me of the sisters who said they wanted to cover me! We have already made an appointment, and we will watch this movie together again when it is released."

"Life is long, but life is also short. It is enough to have a confidant for a lifetime!"

 …

On the other hand, Yan Shan, as the person in charge of distribution in Kyushu, has rich experience in distribution of such low-budget films.

After all, this is what they are good at, and even in this area of ​​experience, he is no worse than the parent company Shengtang Kyushu. The so-called specialization in the art industry is nothing more than that!

For movies like "Relativity of Love", he arranged several screenings.

Different from the previous "Friends", when "Relativity of Love" was released in Kyushu, all the people who came here were from the literary and film critic circle.

There are also some people who are very special, they are senior members of Audiovisual Network, this group of people, they dismiss all commercial movies, they prefer the kind of niche movies, the kind that can make them feel drunk The movies I wake up alone, they are often active on the audio-visual network, and other film review websites.

You will find that their tastes are very special. The more no one watches the movie, the more they like to join in the fun, and then various in-depth analysis, especially some foreign award-winning movies.

The same movie "Relativity of Love", these people will also like it very much, because this is their style and their taste.

As a result, the screening of "Relativity of Love" was overwhelmingly popular.

On the audiovisual website, the score is as high as 9.2 points! Yes, unimaginable!

But this is what Yan Shan wants to achieve.

"A movie full of imagination, it can make you have several different thoughts and opinions after watching it several times!"

"Love is relative. The director spared no effort in expressing this theme. He used two love stories to show that love is relative between people!"

"Loving and being loved are both sad, only when the love of both parties is equal, is true love!"

 …

The movie "Friends" didn't hold any premiere ceremony. The premiere ceremony would cost money. If this kind of low-budget movie had a premiere ceremony, if Wang Yifan and others were present, it would definitely become a big deal. scene.

It will cost too much money, and if the box office is not strong at that time, it will really become a joke.

Similarly, "Relativity of Love" did not have any premiere, Lin Jun is just a newcomer, it would be good if the movie can be released, what kind of bicycle do you want?

The release time of the two films is not a popular schedule. This kind of movie is released on a popular schedule, which is asking for trouble.

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