The Director of Music Department

Six hundred and thirty-seven. The importance of publicity

The movie "Edge of Tomorrow" is Wang Yifan's first magic transformation. In the past, it was the American imperialists who saved the world and became the saviors. Now, it is time for us Chinese to save the world.

Of course, Wang Yifan is not too worried about whether such a plot can be recognized by the public.

The awareness and self-confidence of the people of a country are based on whether the country is strong or not.

In the early years, our Hua country was still immersed in development, and the economic level was not too high. Therefore, subconsciously, the people would also have a sense of inferiority.

However, with the rapid development of Huaguo's economy, the self-confidence of the people has also been raised again and again.

However, in terms of the film industry, there is still a slight lack of confidence in the country. This can be seen from the fact that the main theme film is still disliked by many domestic audiences.

Everyone criticizes domestic films in various ways, and for the main theme movies, many times they even think that they are bad movies without even watching them.

But in fact, what most people don't understand is that Hollywood movies, for American emperors only, are actually their main theme.

"Edge of Tomorrow" is also the main theme movie to some extent.

Therefore, Wang Yifan wants to make an attempt to let domestic audiences know that this kind of blockbuster can also be made in China, and even let everyone ignore the so-called main theme.

Why save the world, the one who saves the earth must be a foreigner?

Why can't we Chinese people?

Of course, this is something to do later, let's not mention it for now.

Wang Yifan led the crew to shoot, and he also wanted to finish the filming as soon as possible, but, Wang Yifan's current status is doomed, even if he doesn't care about the company's specific affairs, he still can't relax.

He can refuse some things, he can not go to some occasions, and he can also decline some invitations, but he has to go to some things.

For example, the three films bought from the Beichuan Film Festival. "Weight Loss Diary" is not so fast because it is still undergoing re-editing.

But the other two, because they are both finished films, will be released soon. After all, this involves the issue of publicity. As early as when Wang Yifan and the others won the few films from the Beichuan Film Festival, the publicity had already started.

Therefore, we must not wait any longer, we must strike while the iron is hot.

He doesn't have to give other people's face, but he definitely has to give Xu Cang and Li Mingjuan's face.

Moreover, Wang Yifan agreed to write songs for these two films.

Movies like "Teacher" and "Friends" naturally cannot make such a big impact.

After all, they are all films directed by newcomers, and the audience of the film itself is not that wide.

For example, the movie "Friends" is actually mainly aimed at female audiences, while "Teacher" is relatively wider, but after all, there are no stars in the movie.

Sometimes, it is indeed difficult for a star to bring in a movie's box office. For example, some big productions may not necessarily be stars.

But in the same way, the high salary of a star has its value. For a big production, maybe the star who starred in it may not be the one who can fight the box office alone, but when it comes to publicity, the star is very important.

Why did Li Mingjuan and Xu Cang want Wang Yifan to write songs for the two films, because this is the biggest publicity stunt for these two films.

Wang Yifan's song, a song directed by the music department, is very rare.

The promotional trailers of these two films used the MVs of the songs written by Wang Yifan for these two films.

Now, music movies are recognized as the best small-budget movies with the best publicity.

Of course, the premise is that the music is good enough and suitable for the occasion.

For example, the movie "Friends" is about girlfriends.

To some extent, this movie is similar to "Sunshine Sisters", but "Sunshine Sisters" has Yan Lingxuan and Dong Xianer as the leading actors, and the director is Li Mingjuan, so this is a small cost in itself. Drama films, suddenly become different.

Movies are never finished just after filming. Pre-production, including casting, pre-publicity, publicity before the release of the film, distribution, etc., are all indispensable.

Some people may say that the plot of "Sunshine Sisters" is mediocre, even inferior to a certain movie, but in the end, why did "Sunshine Sisters" get more than one billion box office?

Because of this movie, from the beginning of the preparatory stage, the promotion of the movie has already started.

This movie was written by Wang Yifan, and Yan Lingxuan sang the song "Flammable and Explosive". Do you think these are leftovers? No, these are one of the foundations of the film's success.

Then, starring Yan Lingxuan and Dong Xian'er, their fame also attracted many people's attention to this movie.

Then, some fans who liked them began to know that such a movie was being shot.

After that, director Li Mingjuan was also a gimmick, and then played the banner of women's movies.

These things actually have only one goal, and that is to let more people know that there is such a movie and it will be released.

Then, there is the release!

The importance of publicity is too important for a movie.

What about the movie "Friends"?

First of all, director Wen Juanjuan, who knows?

In order to make this movie well-known by the public, spending money is of course one way, but everything depends on the price/performance ratio.

Therefore, "Friends" participated in the screening at the Beichuan Film Festival, and then Wang Yifan, Xu Cang, and Li Mingjuan appeared at the same time. This matter was spread at the Beichuan Film Festival.

Afterwards, Li Mingjuan accepted an interview and expressed her optimism for Wen Juanjuan, which was also a propaganda.

Because "Friends" doesn't have any stars starring, there is no publicity in this area, but likewise, there is another one, Wang Yifan promised to write a theme song for this movie himself.

This is another propaganda.

Before the release, the MV trailer for the theme song of the movie "Friends" was grandly launched on major online video platforms, and the movie was promoted step by step to let more and more people know about it. Movies start to generate curiosity.

And all of this is so that the audience can buy tickets to see this movie.

In addition, there is a bunch of drafts, the Beichuan Film Festival, a legacy of the sea, the first work of the new director Wen Juanjuan, won the favor of the three directors Wang Yifan, Xu Cang, and Li Mingjuan.

Wen Juanjuan and her "Friends" conquered Li Mingjuan, the number one female director in China!

Youthful friendship never goes away, the purest friendship movie of the year, "Friends"!

And so on, various drafts began to appear on the major Weibo public accounts and major self-media accounts.

Wen Juanjuan is undoubtedly lucky. At the Beichuan Film Festival, there were hundreds of newcomers like Wen Juanjuan, but in the end, only a few got the opportunity like Wen Juanjuan.

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