The Director of Music Department

On the third day of the Lunar New Year, many people think that when a star actor or director takes on a film, it's over after the filming is over, and it's over when it's released, but in fact, it's not.

Of course, bad movies are another matter.

As for those who are pursuing box office, star actors or directors, in fact, when accepting a play, the contract will also have relevant clauses about cooperating with publicity and so on.

Movies have never been just filming.

Instead, dozens of types of work are involved, and a large production can create tens of thousands of jobs.

The publicity and distribution company is not just arranging the release of the movie and it's over. Every region needs someone to run and communicate.

And the first week of the film's release, because it is the period when the box office explodes, so it is also the time when the promotional work is the heaviest.

Li Mingjuan and others have to make several announcements almost a day, run several roadshows, and then rush to the next city to promote without stopping.

Li Mingjuan and the others, who were exhausted, had just finished an announcement, returned to the hotel, and fell asleep almost touching the bed.

At midnight, the ringing of the phone woke up the tired Li Mingjuan.

However, what was brought was good news, which swept away Li Mingjuan's exhaustion.

On the third day of the Lunar New Year, the single-day box office of "Sunshine Sisters" finally exceeded 100 million. Of course, on the second day of the Lunar New Year, "Sunshine Sisters" was already very close, but the more surprising news is that "Sunshine Sisters" hit the big box office. On the third day of the new year, the single-day box office reported 120 million, ranking third in the daily box office list!

Yes, "Sunshine Sisters" killed Cao Meng's "Rage to the Sky"!

This was probably something that no one had thought of before, even Wang Yifan and Li Mingjuan had never thought of it, and the result would be like this.

At the beginning, Wang Yifan and Li Mingjuan's expected box office for "Sunshine Sisters" was only 500 million. After the box office was released on the first day, this figure was only raised to 800 million.

Because the opponents in the same period are not crooked melons, but commercial productions with a very good reputation.

Therefore, the movie "Sunshine Sisters", not only didn't pay much attention to the big producers, but also didn't think it would become their competitors. Go beyond those big productions with a small and big picture.

But the result turned out to be quite unexpected. The box office of "Sunshine Sisters" was a latecomer, surpassing "Rage to the Sky" on the third day of the Lunar New Year. There was a huge difference in the arrangement of the films, but in the end, "Sunshine Sisters Amoy" won.

Of course, in fact, many people know it, and they themselves know about the major productions. Don’t look at "Sunshine Sisters", it seems that the minimum filming rate is only 12%, even if there is an increase later, it is less than 10%. five.

However, because it is a film invested by Huaxin itself, although no one is treated equally in terms of screenings, "Sunshine Sisters Amoy" is the best in terms of screenings and theaters.

For example, although "Sunshine Sisters" is at the bottom of the list, almost all the theaters in the most prosperous areas of major first-tier cities and municipalities have "Sunshine Sisters" screenings.

And the time period is almost all prime time, so although this film is at the bottom of the film schedule, the gap is actually not that big.

At the same time, the box office of "Sunshine Sisters Amoy" was able to catch up with the latecomers, although it only surpassed "Rage to the Sky", there is actually a big reason.

First of all, this year's Spring Festival, the other three films, action films, sci-fi special effects blockbusters, and tomb robbery adventures, are all very lively without exception, and they are all of the type of films that are bursting with visual effects.

This type of film is usually the easiest to generate high box office because it has the widest audience.

But there are pros and cons to everything, and radish and green vegetables have their own preferences. After watching too many such movies, many movie fans will naturally consider changing their tastes.

But when they wanted to change their taste, they found that they seemed to have no choice.

Because there are only four good-looking movies during the Spring Festival, and there is only one such as "Sunshine Sisters" that is not hostile and takes the warm route.

In addition, the word-of-mouth of "Sunshine Sisters" is very good, especially, it is especially favored by female audiences, and these days, women watch movies no less than men.

What's more, if couples watch movies, female audiences more often have the right to decide.

Of course, the sudden counterattack of "Sunshine Sisters" also broke the previous balance, making several other movies pay attention to this movie that they had ignored before.

So, naturally, "Sunshine Sisters Amoy" also began to have a large area of ​​negative reviews after the third day of the Lunar New Year.

In this regard, everyone knows that this is the attack of several competitors on "Sunshine Sisters Amoy".

In this regard, neither Wang Yifan nor Li Mingjuan was too surprised. After all, "Sunshine Sisters" was on the order of tens of millions before. Obviously, it cannot be compared with other movies with daily box office of over 100 million. It is normal to be ignored of.

But now, "Sunshine Sisters" has replaced "Rage to the Sky". Although there is still a big gap between the box office of the top two movies, it is enough for them to target.

"Contrived youth, kitsch values, "Sunshine Sisters" is very pure, so pure, it tells all audiences that money is the most important thing!"

""Sunshine Sisters Amoy", I can't see where the sunshine is, fighting and disfiguring because of it, this is youth? Whose youth is it? Anyway, my youth was never like this."

""Sunshine Sisters" is to use the movie to tell everyone that your life is not good, it is because you have no money, there is no other reason!"

"Behind the lowest row of "Sunshine Sisters", there is a shady scene that you don't know!"

Anyway, all kinds of black material began to emerge in an endless stream.

Of course, for a movie like "Sunshine Sisters", you can't expect everyone to like it, and these negative news and negative reviews have indeed affected "Sunshine Sisters", but the impact is not too great.

Everything has pros and cons. "Sunshine Sisters" has the lowest ranking and is the least favored. When it counterattacks "Rage to the Sky", which gathers several top stars in Hong Kong Island, it will naturally attract the media's attention.

"The biggest dark horse in the Spring Festival file is coming. The first movie "Sunshine Sisters" of Heroine Films has the lowest lineup and the weakest lineup, and it will counterattack "Rage to the Sky"!"

""Sunshine Sisters" took 14% of the film schedule, and on the third day of the Lunar New Year, it grossed 120 million box office, surpassing "Rage to the Sky", which had more than double the film schedule, and became the most successful dark horse!"

"Behind the counterattack of "Sunshine Sisters" is the victory of genre films!"

"Li Mingjuan's new masterpiece after "Hitch the Wrong Car", "Sunshine Sisters" purely interprets that time is not old, and our friendship will not be broken! It succeeded on the third day of the Lunar New Year, and the daily box office broke through the 100 million mark!"

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