The Director of Music Department

Six hundred and two. Low-key release

The promotional strategy of "Sunshine Sisters Amoy" is to enter the village secretly and not to shoot.

In terms of the first day of filming, Chen Hang's brand is still very good. The first day of "Blood Planet of the Apes" ranked first without any surprises. 32% of the filming is enough to show that Chen Hang's brand is still very strong.

At least for the theaters, although Chen Hang knelt for two movies in a row, in fact, a few days before the theaters were released, they were really not worried about the performance of this movie.

Subsequent box office? That also depends on the previous performance, doesn't it?

The second is Cao Meng's "Rage to the Sky". After all, there are a large number of stars from Hong Kong Island, so it is more or less attractive.

"Rage Rising to the Sky" is 28% of the film schedule.

Wu Han's "Mojin Xiaowei: The Deep Sea Misty Cave" ranked third, but it also won 26% of the filming.

However, the film schedule of "Sunshine Sisters" was much worse, with only 12% of the film schedule on the first day.

This is also because the film has Huaxin's investment.

The resources are already skewed, otherwise, there will be even less.

Although it seems that the film schedule is very low, don't forget that this is the Spring Festival stall. Not only is the ticket price higher, but the attendance rate is often unmatched by other unpopular schedules in the past.

Of course, for a film that only got a little more than ten percent, if the other companies are really targeting it, then the loss outweighs the gain.

After all, even if "Sunshine Sisters Amoy" is released, it is impossible to lower the lineup. What good is it for them? There is no benefit, and Huaxin may be hated because of it.

Naturally, they would not be willing to do things that harm others and themselves.

In a blink of an eye, it's another year's Spring Festival.

For movies released during the Spring Festival, because the day before is New Year's Eve, most of the time there is no midnight show.

The official release basically starts on the first day of the Lunar New Year.

After all, "Sunshine Sisters" does not have the lineup and cast of those big productions of the same schedule, and there are relatively few film schedules, so it is relatively low-key.

It's not that I don't want to be high-profile, but it's unnecessary.

After all, the strategy of "Sunshine Sisters Amoy" is to enter the village secretly, not to shoot.

Let the other opponents in the same period, you come and play against each other.

The previous screenings of "Sunshine Sisters" were actually quite good. Of course, this is not bad, but it is only aimed at some specific groups.

In fact, several other films this year performed very well during the screening period. Although there must be a public relations effect in this, objectively speaking, the quality is at least higher than previous years, at least there is nothing real. Street goods.

The so-called people do not have a hundred days to be happy, and flowers do not have a hundred days to be red.

This year, Dong Xianer can be said to have interpreted this sentence with real experience.

Of course, it's only relatively speaking. As the queen of bad movies, Dong Xian'er used to have a lot of resources, but there has been no improvement.

However, after cooperating with Wang Yifan, Dong Xian'er reversed the situation to a large extent.

However, after that, something happened to Dong Xianer's backer, and the funds were locked up. The resources that Dong Xianer was able to squander infinitely were also reduced.

But fortunately, Dong Xian'er is indeed capable.

Dong Xian'er won the movie "Sunshine Sisters" by herself. Yes, it is not based on background, but on strength.

Li Mingjuan especially likes Dong Xian'er, because the difference between Dong Xian'er and Yan Lingxuan is that Dong Xian'er is actually not that fairy, but Dong Xian'er is more changeable.

For the films released during the Spring Festival, the promotion schedule of the main creative members is very intensive.

No way, after all, although the Spring Festival stalls are very hot, they are also very short, shorter than any other schedule.

The outbreak period is concentrated from the first day to the seventh day of the new year.

This week is recognized as the hottest schedule in China, and the box office output is also the highest.

In terms of the promotional itinerary of the crew of "Sunshine Sisters", on the first day, the entire creative team will act together, and the location is not Beijing, Shanghai and Guangzhou, but Haixi City.

Li Mingjuan's hometown.

Here, "Hitching the Wrong Car" has successfully sparked an upsurge, making Haixi City proud.

So this promotion, in fact, was initiated by Haixi City.

Huaxin International Cinema in Haixi City. After a routine conversation and interview.

The lights dim and the movie begins.

In the introduction of the production company at the beginning, it is no longer Xingmeng and Xinxing, but a new label, with the image of a female warrior holding a shield and a sword.

The label of Heroine Film and Television Co., Ltd. debuted for the first time.

The big screen gradually became cooler and brighter, and the first scene that appeared was the daily life of Ren Na's housewife played by the heroine Yan Lingxuan.

After being woken up by the alarm clock, she immediately got up cautiously, for fear of waking up her husband who was still soundly sleeping, and then she began to prepare breakfast and clean up...

The story of "Sunshine Sisters Amoy" is actually very simple to put it bluntly, but there is a big leap in age.

On the big screen, the daily life of a housewife is over, Ren Na finally ushered in her leisure time, she is sitting under the window sill with a cup of coffee, quiet, and the sun is so good, so bright and dazzling!

At this moment, the name of the movie popped up - "Sunny"!

The screen turned on again, but in the picture, it turned out that he had already arrived at the hospital.

Xia Chun played by Dong Xianer is here!

The role she plays is deliberately suspenseful, and the name first appears, not herself.

Attracted by the screams, Ren Na was a little terrified, and subconsciously looked at the owner of the single room in the hospital, whose name was 'Xia Chun'. The daily life of Na and her daughter, that is, the clips of her daughter stealing money, and the portraits of sketches scattered all over the floor...

"Sunshine Sisters" is certainly not a suspense film, it is a comedy, a very special comedy.

Of course, despite this, there is still some suspense, such as the first paragraph.

Next is the hospital routine of the hostess and her mother. There are a lot of daily plots in the movie "Sunshine Sisters", but the daily plot does not mean that it is not exciting. On the contrary, this arrangement is very interesting.

In the ward, a group of patients were watching a popular TV series, and someone just said, "Isn't it brothers and sisters?" Then came the voice of the actor in the TV series, "We are biological brothers and sisters";

The second time, someone just said "it's not an incurable disease", but the heroine said "the doctor said I only have one month".

Lovers eventually become brothers and sisters, car accidents and cancer can't be cured, all these memes have been used. The taste of irony and ridicule is very strong!

What is especially funny is the reaction from patients to family members to nurses, from inside the ward to outside the ward, which is very joyful.

There was also light laughter from the screening hall at the right time...

Li Mingjuan and the main creative members also showed smiles.

Well, comedies are made for laughs. If the audience doesn't find it funny, then this movie can basically be sentenced to death.

Fortunately, everyone's laughter is the same.

At least this paragraph is consistent.

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