The Director of Music Department

In the early days, many people were waiting to see the jokes, and the advertising creative worth over 100 million yuan, everyone's expectations can be said to be infinitely raised.

As long as there is a slightly worse advertisement, people will complain and be ridiculed, but in the end, "I speak for myself" came out.

It directly became a phenomenon-level advertisement. The value of such an advertisement has already exceeded 100 million yuan.

Although the publicity and resources invested in this advertisement must not be as simple as 100 million yuan, but Deep Blue has reaped far more value than it paid.

As soon as the flagship phone of Guangyao Mobile Youth Edition was released, it was sold out immediately, while other models also saw a large increase.

Even the sales of dark blue home appliances have also increased significantly.

Not to mention, after Chen Anping went through such an advertisement, after the introduction of Deep Blue's development history at the press conference, etc., although in the end "I speak for myself" was directly twisted by netizens to Wang Yifan, the negative news about Chen Anping It also washed off perfectly.

Of course, in return, the strategic cooperation between Deep Blue, Huaxin and its affiliated companies has also officially started.

First of all, Li Mingjuan's "Sunshine Sisters" won the placement advertising orders of Shenlan Appliances and Guangyao Mobile. Because "Sunshine Sisters" is a modern film, it is very suitable for Shenlan's product line.

And Chen Anping probably wanted to show his sincerity. For the film "Sunshine Sisters" alone, Deep Blue provided 12 million orders for placement advertisements. brands of home appliances and mobile phones.

But Chen Anping and Shen Lan are not stupid. Although the investment in "Sunshine Sisters" is not big, the director is Li Mingjuan, and the screenwriter of "Sunshine Sisters" is Wang Yifan. In fact, the advertising fee of more than 10 million yuan is really not high.

On the other hand, "Across the Ocean to See You" has also been sponsored by Deep Blue Group, because "Across the Ocean to See You" is a low-cost period film after all, and it is not very suitable for large-scale placement of advertisements .

Of course, Deep Blue's sponsorship is not much, just one million.

But the real big head is Chen Shaojun's "King Kong" and Wang Yifan's new movie.

Of course, "King Kong" is still in preparation, and it's impossible to negotiate so quickly on the placement of advertisements and the like.

The so-called strategic cooperation is of course not limited to the cooperation of advertising placement. At that time, there will also be, for example, customized "King Kong"-themed mobile phones, bracelets, TVs, and a series of electronic peripheral products.

For a big production like "King Kong" with huge investment, tens of millions or even hundreds of millions of funds are involved even in the placement of advertisements and other sponsorship cooperation.

Therefore, this is a big business in itself, and even if Deep Blue is sincere, it won't be able to negotiate in a short while.

However, the one who benefited the most from the good relationship with Deep Blue is actually the New Star Guidance Project.

Because, the second phase of the Rising Star Director Project is all about music movies, and many of these movies are not commercially oriented. Although it is said that they will not lose money, they definitely don’t want to make money. Don’t watch advertisements and the like. It seems that the market is already very mature, and manufacturers spend a lot of money to place advertisements, but in fact, that is, top directors like Wang Yifan and Chen Hang, if you can say a word, countless manufacturers will automatically come to give money.

However, a low-budget film like "Across the Ocean to See You", and it is a film directed by a new director, does not have a large investment in itself, and the subject matter is not the kind of film that can make a big hit. Implantation is only a little money.

And what's interesting is that for advertising placement, the lower the cost of the movie, the more they ask for it. On the contrary, for big productions, most of them only ask for the number of shots.

For example, for Wang Yifan's film, the preparations for the film have just started, and countless manufacturers have come to negotiate to see if there is any opportunity for cooperation. There is no way, whoever asks Wang Yifan and the others to be directors, they are really not afraid that no one will pay for it.

In fact, it is easier to place advertisements in TV dramas than movies in many cases, and even many costume dramas can have a lot of advertisements.

Although it is often complained about, TV dramas are long stories after all, even if they have a little influence, they are free to watch after all, so everyone just complains a little bit.

But movies are different. Many movies are criticized for placing too many advertisements, which can easily affect the box office.

Embedded Naturally, there will be more issues to consider in terms of movie embedded advertisements, and it is impossible to be so hasty.

It's not that no one is willing to advertise for new star movies, but there is a big difference between a fixed partner and a temporary one.

And it depends on the potential of the film. The manufacturer is not a fool. People will have a systematic evaluation of the film, who is the screenwriter, who is the director, who is the starring role of the film, what story the film tells, modern , ancient, contemporary, etc., and then it depends on the investment cost, and so on.

After that, it depends on the distribution company and the like. For example, although the script of "Across the Ocean to See You" is written by Wang Yifan, the director is Yang Hong, a famous box office poison. Not many people will be interested.

As for Wang Yifan's new movie, in fact, because they are all special scenes, there is not much room for advertisement placement at all, but Deep Blue still hopes to cooperate.

Because there is not much space for ad placement, but that is to say, there are still some.

And everyone knows that Wang Yifan's movie must be a hit, and Deep Blue naturally has their own considerations.

 …

Aurora special effects, with more and more large-scale productions in Huaguo, the development of domestic special effects companies is also changing with each passing day. Perhaps Huaguo's special effects technology is indeed not as advanced as Hollywood in terms of cutting-edge technology.

However, some relatively mature technologies still have advantages on Huaguo's side.

Without him, labor cost is a major advantage of Huaguo's special effects company.

Aurora Special Effects is the leader of Huaguo special effects company. Of course, this is also because behind Aurora, there are several giants who jointly hold shares. So naturally, when everyone shoots a blockbuster, they must give priority to the special effects company in which they own shares. This is also the reason why Aurora special effects can stand out among the many special effects companies in Huaguo.

Wang Yifan brought Zhang Zirong to Aurora Special Effects, where Chen Shaojun had been staying for many days.

"King Kong" has more special effects than Wang Yifan's new movie, and "King Kong" needs to make models of various "monsters".

As a result, as soon as he entered the Aurora special effect, Chen Shaojun brought Wang Yifan and Zhang Zirong to the design room excitedly.

As a result, it has almost become a zoo.

"Ah woo woo..." The howls of various animals sounded from time to time.

The most conspicuous is a cage surrounded by a group of designers, with a gorilla in the cage.

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