The Director of Music Department

The trial meeting of "White Night Chasing the Murder" can be said to have completely dispelled the last doubts of ECCOM Video. Originally, this drama was a big production, and ECCOM Video also participated in the investment. In addition, this drama is related to ECCOM Video. , a little exaggeration, and even the entire video platform will have a great impact.

Once "White Night Chasing Murder" is successful, then the high-quality web drama will be transformed from concept to fact.

At that time, you can even say bluntly, you can't follow if you want to, how can you play if there are others?

Therefore, the success of "White Night Chasing the Murder" is no longer just a matter of a drama.

ECCOM Video moved very quickly, and quickly invested the largest publicity resources in "White Night Chasing the Murder" to promote the show.

All kinds of promotional titles are thrown out without money.

"The first high-quality online drama in history!"

""White Night Chase" breaks the inherent image of online dramas!"

"Wang Yifan personally wrote the screenplay, directed by American drama director Mi Huayuan, combining Chinese and Western styles. "White Night Chase" will subvert your imagination!"

"The prodigal son turns his head back and doesn't change his gold, and the second generation of stars, Zhang Mo's gorgeous turn, doesn't pretend to be cool, doesn't play handsome, doesn't talk about love, and doesn't talk about love, he can still be charming!"

And the trailer of "White Night Chasing Murder" was also released.

There is a saying that there is no truth without pictures, but there is truth with pictures.

For the drama series, no matter how good it is when promoting it, for example, the quality of the movie, if you don’t have a video to release, who knows if it’s just bragging?

And "White Night Chasing Murder" is indeed different from previous web dramas, and even TV dramas. In terms of picture quality and style, because it is not bad for money, Mi Huayuan follows the standard of high-end American TV dramas, and the rhythm On the other hand, it is also on par with American dramas.

The plots of American dramas are often very fast-paced, because the difference between American dramas and domestic dramas is that they are usually filmed and broadcast, and the episodes need to be ordered by TV networks or platforms in order to be filmed, especially the first three episodes. A non-sequel TV series usually has a trial broadcast. The trial broadcast is related to whether it can be sold and what price it can be sold at. Therefore, some well-known directors are often invited to shoot the first few episodes of American dramas. Live the audience.

Of course, American dramas are not necessarily better than domestic dramas. American dramas also have a very big disadvantage, that is, it is often difficult to determine how long an episode of an American drama will be broadcast and how many episodes will be filmed. Therefore, many times, some It is the most normal situation for a plot to have a beginning but no end.

Let's put it this way, most American dramas have no ending.

But domestic dramas are different. Domestic dramas are usually broadcast after the filming is over. There is a beginning and an ending, and often the finale of a popular drama will also be the peak of the drama's ratings.

Although "White Night Chasing the Murderer" is just an online drama, it seems really unremarkable to online video giants who can produce dozens or even hundreds of self-produced dramas every year.

And they buy dramas that are more expensive than "White Night Chasing the Murder" every year. Every year, the copyright fees of those popular dramas alone cost billions of dollars. Therefore, it seems that an online drama with a larger investment, It seems nothing.

But the fact is exactly the opposite, because "White Night Chasing Murder" is not only attached great importance to ECCOM Video, but also several other competitors are also paying attention to it all the time.

It is not just a question of competition, but also a trend and a direction.

It can be said that "White Night Chase" is an attempt by several video website giants in the future to develop content. Once "White Night Chase" is successful, it means that high-quality online dramas with high investment and large production can also be easily sold on the Internet. The success of the platform shows that the online video website alone is enough to accommodate this kind of online drama with an investment of hundreds of millions. At that time, the impact on the online video website giants will not be small.

Because once "White Night Chasing the Murder" can be a big success, then it shows that those current popular dramas are no longer irreplaceable.

You know, in terms of current TV dramas, a hot drama, after eating a TV station, eating a video website, although it is said that this is driven by the market, but in fact, the same is also because the content production of online video websites has too many flaws, so It gave the producers of these TV dramas a chance to speak up.

And once self-made high-quality online dramas can replace them, then the competition among the giants will start to focus on self-made high-quality online dramas.

Of course, mainstream film and television companies have also been paying attention to the situation of "White Night Chase", because this is also an opportunity for them.

Don't look at it now that there are many popular dramas every year, but in fact, most of them lose money.

And if high-quality online dramas can succeed, they will have many more choices in the future. What choice? Naturally, it is a matter of choice.

Domestic restrictions on online dramas are far lower than those on traditional TV dramas.

For example, the drama involved in the case is a major focus. In terms of TV stations, popular prime time time is limited, and with the advent of the Internet age, in fact, the TV station's ratings share has already dropped again and again.

 …

Xu Ke is a professional white-collar worker who works in a foreign company.

The income is very good, but besides going to work, her biggest hobby is to buy a lot of snacks, and then stay at home and watch dramas.

However, Xu Ke's hobbies are very unique. She especially doesn't like urban romance dramas that are too sweet to be cloying.

On the contrary, I especially like those online criminal investigation dramas.

In order to be able to watch dramas more easily, every big video website of Xu Ke rushed to become members.

However, she doesn't like to watch dramas that are being updated. She usually watches one or two episodes first, and then marks them there. After all the episodes are over, she can catch up with the whole drama in one go during the holidays. .

She is particularly envious of foreign fans, because there is a binge watching mode abroad, that is, a whole season of episodes can be updated directly at one time.

Of course, she also knew that this method was not suitable for domestic video sites.

In China, there have been many dramas that can be "bindly watched", but there are very few criminal investigation dramas that can be directly binge-watched.

It was another Saturday, and Xu Ke's marked inventory was running out, so she needed to find new inventory.

Open the ECCOM video software, and there is a huge advertisement in the eye. The posters on the advertisement are very distinctive. Over 90% of them are black and white. The crowd is moving forward. In the middle is a man with a scar on his face and the direction of the crowd. on the contrary.

It read: Written by Wang Yifan, directed by American drama director Mi Huayuan! Annual super web drama!

There is also a slogan: I am in the mirror, you are in the mirror, and the real murderer is behind you!

Then there are four big bloody characters: Chasing the murderer in the white night!

Xu Ke's eyes lit up immediately.

Of course she knew about Wang Yifan, the number one commercial director in Huaguo, a great director stronger than Yang Long, the key is that he is hot and handsome, how could she not know?

As for Mi Huayuan, she really didn't know, but an American drama director shouldn't be too bad.

And that poster is also very eye-catching, it feels very mysterious and... special, it is very different from the web dramas she has been chasing in the past.

The biggest difference is that on the entire poster, the C position is the male lead, which is fine, but there is no female lead! This is very interesting.