The Director of Music Department

"White Night Chasing the Murder" was finished, although there was already a receiver, ECCOM Video, and the contract was signed long ago.

In other words, "White Night Chase" already has a broadcast platform.

But the question is, what kind of resource treatment will ECCOM Video give to "White Night Chase".

After all, it is difficult for you to reflect these resources in the contract. Although ECCOM is also an investor, after all, the quality of "White Night Chase" has yet to be verified, and those resources are also costs.

If "White Night Chaser" is a dou that cannot be supported, then it is impossible for ECCOM to spend a lot of promotion resources on "White Night Chase" knowing that it is impossible to succeed.

In fact, compared to the promotion of traditional TV dramas, web dramas rely more on publicity resources than TV dramas.

Because of traditional TV dramas, even if there was not enough publicity before it was broadcast, at least many people would be able to watch it during the broadcast period, just like the original "Love Apartment". The platform is not good, and the time of broadcast is not good. At the beginning, the ratings were average, but in the end it became a dark horse with good quality.

Unlike online dramas, there are too many dramas on the Internet. If the platform does not provide resources, no one will watch them at all.

Therefore, if "White Night Chase" wants to succeed, it must first obtain the support of ECCOM Video, and only after obtaining a large amount of promotion resources can it be successful.

The development of ECCOM Video is not very smooth, because everything is about a first-come, first-served basis.

Among the major video giants, ECCOM Video was established the latest, so even though ECCOM is rich and powerful, it still cannot compete with the other two in terms of copyright.

Although ECCOM has the largest user base, the most important thing for a video website is content. If you don’t have content, how can you retain users?

Therefore, as the CEO of ECCOM Video, Huang Xiangzhong's strategy is to produce high-quality content by himself.

Because at present, when there is a hot drama on the market, usually, in order to maximize profits, the copyright owner will not agree to sell exclusives most of the time, but sell more than one drama, and buy it or not.

For ECCOM, they have to buy it. Even if it is this drama, it will not bring too many essential changes to ECCOM, but they still have to spend a lot of money to buy it, because in this way they can compete with other video platforms. on the same starting line.

Otherwise, people have nothing, why do you let users choose you?

So at this time, we need some exclusive content that no one else has. ECCOM has also produced some low-cost self-made dramas before. The effect is indeed there, but it is not enough to cause a qualitative change.

In fact, for now, low-cost self-made dramas are still the mainstream of online dramas.

This time, Wang Yifan came up with a high-quality online drama plan, which can be said to give Huang Xiangzhong a feeling of seeing the sun behind the clouds.

Why didn't ECCOM launch high-quality online dramas before?

Is it because there is no money? Of course not, but because the cost of this attempt is too high and the risk is too great.

Although ECCOM Video has money, but in the same way, do the other companies have no money? They are not short of money, but none of them dare to try with high investment.

The main thing is the inherent concept, which restricts it, or the risk is too great, which makes people hesitate.

As for film and television companies, they will not touch so-called high-quality online dramas, at least until there are successful cases, they will not touch them.

Because of high-quality online dramas, the investment can catch up with TV dramas. With this money, they might as well make TV dramas.

To put it bluntly, before this, no one saw the market size of online dramas, and blindly thought that it was not advisable to take such a risk with a large amount of money.

But this time, Wang Yifan made a start, to make high-quality online dramas, which solved the funding problem, and ECCOM Video can also try at a lower cost. If you win, there will be a lot of benefits, and it will count It was a first of its kind, and losing, in fact, is not a big loss for ECCOM Video, after all, the main investor is not ECCOM Video.

Of course, if it succeeds, then, it is conceivable that high-quality online dramas will spring up like mushrooms after the rain, because when someone finds a way for you, if you don’t go, then you are really stupid.

This time, Huang Xiangzhong naturally attached great importance to it. For this reason, he not only came by himself, but also brought his own competent staff, the chief content officer of Huaxun Video, Gu Ming, and the editor-in-chief of the film and television content section, Chen Changlin and others , Come to New Star Entertainment together.

The production cost of "White Night Chase" was advertised as 200 million yuan, but in fact it didn't cost that much, but it is definitely a big production, at least 100 million yuan is still available.

However, "White Night Chase" has already recovered part of the investment through advertising placement, so the cost of "White Night Chase" is actually not that high.

But no matter what, "White Night Chasing the Murder" is definitely a high-quality online drama with a proper investment.

In Huang Xiangzhong's strategic plan for the future development of ECCOM Video, the high-quality online drama plan is an extremely critical link, and "White Night Chasing the Murder" is the first battle of the high-quality online drama.

Wang Yifan naturally also came this time. After all, he also attaches great importance to high-quality online dramas. In the future, high-quality online dramas will become the mainstream of online dramas, and the benefits involved are extremely huge.

Not only Wang Yifan came, but also Lin Husheng and Chen Hanming.

Once "White Night Chase" is successful, it will stimulate Huaxin's stock price, and Huaxin's first goal is to become Huaguo's first private entertainment industry stock with a market value exceeding 100 billion.

For this reason, nature also attaches great importance to it.

Chen Hanming naturally came here for the benefit of Xingmeng. You must know that Xinxing is also the property of Xingmeng, and Xingmeng holds half of Xinxing's shares.

As the CEO of Xingmeng, Chen Hanming naturally hopes that the company can develop new businesses. And once "White Night Chasing Murder" is successful, the follow-up plan can follow closely.

Then, after hearing the news, Dai Xinyue also attaches great importance to "White Night Chasing the Murder", not because of investment, but because this is the first project that Time Lighting and Huaxin have cooperated with Wang Yifan, so she also compares Anyone could wish more for this movie to succeed.

After that is Zhang Li. Although Pearl Film and Television also invested in this online drama, Zhang Li is a typical hopeful for his son to become a dragon. The reason why he voted for this drama is actually because of Zhang Mo.

It can be said that Zhang Mo fought hard for the male lead in this show. Once he fails, the blow to Zhang Mo is definitely enough to make him doubt himself.

So Zhang Li hopes that this drama will be successful both publicly and privately.

Finally, there is Zhang Momo. During the filming of this drama, he really suffered a lot. One person plays two roles. It is easy to say, but it is really too difficult to do.

However, in the end Zhang Mo persisted and overcame it.

For him, it is really a great sense of accomplishment, more than ever before.

Although Zhang Li's reason for his being able to appear in this show is partly due to him, there are also results of his own hard work.