The Director of Music Department

"Six Realms" has nothing to do in terms of publicity. Word-of-mouth public relations are too difficult for "Six Realms".

Because the problem is not with the plot, but with the deadliest style, which is the deadliest.

No, it doesn't mean that there is nothing that can be done. As for the theaters, how to make the theaters stick to the agreement is what Chen Hang and "Six Realms" need to do at present.

As for "I'm Not the God of Medicine", there's nothing to do. The word-of-mouth of "I'm Not the God of Medicine" basically only needs to be maintained and the status quo is maintained. The word-of-mouth advantage and the attendance rate advantage, so the public relations of the theaters are currently the most important.

Because of the film schedule, "I'm Not the God of Medicine" urgently needs to increase the film schedule to realize word-of-mouth.

158 million on the first day is actually very good, but for "I'm Not the God of Medicine", it is still restricted by the film schedule.

Because movie tickets are sold out in many regions.

That is to say, the current film schedule is far from satisfying the enthusiasm of the audience, so there is still a lot of room for improvement.

Of course, after the box office was released on the first day, Huaxin has already started to train the heads of the major theaters, but because it is the first day, and although the attendance rate of "Six Realms" is not as good as that of "I'm Not the God of Medicine" "But it is still a pass, so it is impossible for the theater to tear up the profit sharing agreement immediately.

The next day's box office and attendance became the top priority.

On the first day of the box office, "Six Realms" took the top spot, and "I'm Not the God of Medicine" came in second, but everyone knew that this was only temporary.

The real challenge to "Six Realms" is the second day after its release, because "Six Realms" did not hold a large-scale screening before, and it was tightly covered. The audience can only get information from the trailer, posters, etc. To learn about this movie, I have no idea what this movie is like.

However, after the first day of screenings, many viewers have already known about this movie, which has revealed the true face of Lushan Mountain, whether it is beautiful or ugly, and the answer has been revealed.

Then after the answer is revealed, what follows is the impact, is this impact positive? It is still negative. Although it will not completely explode the next day, the trend will show up.

July 10 drifted by.

In the anxious waiting, the single-day box office is freshly released.

First of all, what Chen Hang saw was the market data. Compared with July 9, the market on July 10 actually dropped year-on-year, and the single-day box office market actually fell below the 400 million mark.

This is very abnormal, yes, very abnormal, because July 10th is the second day after the release of two blockbuster movies, and according to normal rules, if the movie performs normally, the box office of the second day will often be higher than the second day. one day.

But in the end, the broader market showed a year-on-year first-day decline.

So what's the problem?

Chen Hang had an ominous premonition in his heart.

Of course he knows what is going on with "I'm Not the God of Medicine". Even though "I'm Not the God of Medicine" has a low film schedule, it has earned a box office of 158 million. The attendance rate is extremely high, and its reputation is excellent. There is basically no possibility that the box office will be lower than the box office on the first day.

Then the rest may be a problem with the box office of "Six Realms" the next day.

What's wrong?

Chen Hang quickly found the box office report for the day.

When he saw that "Six Realms" was still at the top of the box office list, Chen Hang secretly heaved a sigh of relief. Fortunately, the situation is not too bad.

But when he saw the box office data later, Chen Hang's face turned pale.

Because the numbers he saw were beyond his expectations.

"Six Realms" accounted for 56% of the film schedule and 45% of the box office, with a reported daily box office receipt of 192 million! A year-on-year decrease of 20%!

Although ranked first, this statistic obviously gave Chen Hang a blow!

You know, this is the data obtained on the second day of the release, and the film schedule remains the same.

It shows that the attendance rate has actually begun to decline, and the decline is not small.

Then, in second place is "I'm Not the God of Medicine". The key point is that the film schedule accounted for only 28%, and the box office accounted for 44%. The daily box office reported 188 million, a year-on-year increase of 19%.

Although the increase does not seem to be very large, the crux of the problem is that the film schedule of "I'm Not the God of Medicine" is the same as the first day, and the year-on-year increase is exactly the same as the year-on-year decrease of "Six Realms".

One goes up and the other goes up and down, the film schedules of the two are very different, but the box office is almost the same.

Of course Chen Hang knew what this meant.

It means that when he boasted at the beginning that he wanted to subvert Chinese movies and Hollywood magic movies, it became empty talk.

"Six Realms" is in danger!

The film schedule was twice as bad, but the result was the same box office. Even a fool can understand how big the gap is.

And the key point is that "Six Worlds" has a large number of 3D theaters, and the ticket price of 3D movies is usually twice that of ordinary movies.

Can the 2-point concession allow theaters to maintain their current schedule?

Chen Hang himself didn't believe it, let alone other people.

The conference room on the side of "Six Realms" was gloomy, because they no longer had any hole cards.

I thought before that if "Six Realms" in North America could have a good result, then it would be natural to take it back to China to make a fuss, exaggerating the flowers inside the wall and the fragrance outside the wall, but in the end, the daily box office in North America was less than The first-day box office of 7 million US dollars is really not worth it.

Because "Six Realms" is actually not pure in the eyes of many Chinese people, it is not a purely domestic film, because this film not only has investment from Hollywood, but also actors from abroad, but it is different. What's more, this time it is indeed a movie led by a Chinese director.

If such a movie is made well, then Chen Hang will naturally gain both fame and fortune, but in the current situation, Chen Hang will be considered good if he doesn't hide.

Without him, winners and losers!

And "Six Realms" is not without opponents, the key is that the opponents are extremely terrifying, this is the reason why they are helpless.

As for theaters? Even the theaters owned by several major giants have started to rebel, let alone other theaters.

The people in charge of Huaying's two large cinema chains, Chen Helin and Guo Linjie, immediately stated that they did not intend to continue to fulfill the supplementary agreement after the box office came out.

That is to say, they will give up the two-point concession of the next "Six Realms". Similarly, the film arrangement will no longer be restricted by the agreement, but will be adjusted according to market laws.

Several other companies, such as the theaters under the integration of Shengtang Kyushu, although Shengtang Kyushu was the main investor of this movie, the people who joined the theaters also began to rebel.

Because the loss is too great, and movies are time-sensitive, the first week of a movie is naturally crucial. "I'm Not the God of Medicine" has a good reputation and is hard to find, but that That is now, once this time is missed, then it may not be.