The Director of Music Department

"I'm Not the God of Medicine" was screened on a large scale, and it was released on satellites. The momentum is even stronger than the original "The Story of Hachiko", and its reputation is so good.

The popularity of the topic is also getting higher and higher day by day. This is because the publicity team wants to control the rhythm and does not push it with all their brains. After all, it has not yet been officially released, so the meal has to be eaten one bite at a time.

However, "I'm Not the God of Medicine" has been screened on a large scale in less than 4 days, and the box office of the screenings has exceeded 100 million. The key is that now that "I'm Not the God of Medicine" is becoming more and more popular, naturally more theaters are showing it. I would like this kind of film with a high attendance rate to be in prime time.

Because "I'm Not the God of Medicine" during the prime time is almost full, and it's a mess.

Even the theaters in the counties below frankly began to show the movie "I'm Not the God of Medicine" directly in the prime time.

This shows what? It shows that "I'm Not the God of Medicine" is destined to explode.

Therefore, even if the book strength and attention of "Six Realms" are much higher than that of "I'm Not the God of Medicine", several major investors such as Chen Hang and Shengtang Kyushu can't sit still.

Yes, the "Six Realms" media field and the film critics' special session, the evaluation of this movie is quite good, but my family knows their own affairs, it is all red envelope film reviews and red envelope news, the response of "Six Realms" is actually Not as good as expected.

It is the special effects of "Six Worlds" that are unanimously considered to be very good, but the plot is a bit chaotic, and Fu Huadao is even more criticized. Many people are not used to this kind of so-called magical style of fusion of Chinese and Western.

If it was placed in the early years, movies could really win the world with special effects alone, because at that time, domestic audiences really didn’t see many real special effects blockbusters, and some of them were Hollywood movies. many.

And even in Hollywood, real blockbusters with super special effects were rare in the past few years.

But it’s different now. In the past few years, not to mention Hollywood blockbusters with special effects, major domestic special effects productions have also sprung up like mushrooms after a spring rain. Therefore, the audience has long been dissatisfied with just having an eye addiction, what they need is more. High quality video.

Then, the news that "I'm Not the God of Medicine" broke the box office for four days after screening, it seems that breaking the 100 million box office in four days is not a lot, right?

But what the hell, it's just screening, screening, screening, important things are said three times.

The film schedule is the lowest, but the attendance rate is the highest, and the box office has already come from behind.

This shows what? It shows that "I'm Not the God of Medicine" is very likely to have hope, and it will become the highest box office movie with its screenings. What a lie.

The point is, the word-of-mouth of "I'm Not the God of Medicine" has really risen, and Huaxin has been deliberately exaggerating the significance of "I'm Not the God of Medicine", so, the online reviews of "I'm Not the God of Medicine" Word of mouth, like a virus, began to spread.

The trend has come!

The most intuitive impact is that Chen Hang heard from a familiar theater manager that there are many small theaters, and they are likely to regret it.

As for the big theaters, there is no statement yet, because the big theaters are different from the small theaters.

"I'm Not the God of Medicine" only has a 2D version, and many small theaters don't have many theaters and are small in scale, so their theater equipment will not be as luxurious as many large theaters, so for them, it's completely okay. Directly choose "I'm Not the God of Medicine", which has been sought after by the market and movie fans, instead of "Six Worlds", which has not been tested by the market in fact.

A movie that can basically guarantee attendance, and a movie that is very famous but does not know how the specific market will respond, maybe those big theaters will think more about it. After all, their theaters have many 3D venues. The 3D projection hall is more suitable for special effects productions such as "Six Realms", and conversely, "I'm Not the God of Medicine" is not suitable.

"Six Realms" film studio.

In the conference room, filled with smoke, representatives of several major investors, publicity department representatives, etc. were sitting there.

"Minister Xu, does your publishing department have a clear solution to the current situation?" Chen Hang asked angrily.

During this period of time, "I'm Not the God of Medicine" was making great strides, but looking at "Six Realms" it was still going step by step. It was nothing more than special screenings, then public relations, and the rest were just ordinary publicity, which made Chen Hang very dissatisfied.

But as the person in charge of the distribution department, Xu Jin also had a hard time saying, this is not okay, that is not okay, well, in the final analysis, the movie is not as good as they imagined and expected, and this is the most important thing.

If "Six Realms" could have the same reputation as "I'm Not the God of Medicine", why would he need to be so tired?

Publishing is not so easy to do. Didn't you see that Xu Jin's hairline is several centimeters higher?

"The current situation is that the word-of-mouth campaign of "I'm Not the God of Medicine" has been successful, and what we can do in this regard is very limited. As for "Six Worlds", at least the big theaters will not appear in the first day of the release. It’s a big change, but we no longer have an advantage in small theaters.” Xu Jin said.

"So there are not many things we can do now. I have a little idea here. Our primary goal now is to increase the number of films in the first week of release. The advantage of "I'm Not the God of Medicine" is its good reputation and high attendance. The theaters are leaning towards us, so we have to make concessions and actively lower the share!" Xu Jin's voice fell, and the meeting room was suddenly quiet for a moment.

The theater chain is the channel, and the film and television company is the content provider. The dividing line between the two parties has always been controversial. In the early years, the theater chain did not make money at all, so the share was very high. At the highest point, it could even exceed 60%. Later, as the market developed, the film and television companies began to have disagreements with the theaters. Because the cost of film production was getting higher and higher, the original share naturally made the film and television producers unsatisfied, so rounds of negotiations and duels began.

The current situation has come about. Generally speaking, for big directors like Chen Hang and Wang Yifan, their films usually get the highest box office share under the established rules, because their films can There is a high probability of guaranteeing a hit, so there is capital to strive for a higher share of profits. In terms of theaters, at this time, it is usually not too difficult to accept.

Therefore, Xu Jin's initiative to reduce the box office share ratio is a bit of a slap in the face to a big director like Chen Hang, and it is definitely not a good thing for them if it is spread. It can be said that a single hair will affect the whole body, and may even trigger a chain effect.

To put it simply, this is tantamount to a kind of betrayal. Of course, now the giants basically own theaters, so in fact, it is not that sensitive, but it is still a violation of the rules.