The Director of Music Department

The word-of-mouth of a film, especially the audience's word-of-mouth, many people find it difficult to publicize.

Yes, it is indeed impossible for a bad film to forcefully promote public relations, or to make it a classic, but audience reputation also requires public relations.

How about PR?

Many excellent movies have even been elevated to the highest level. In fact, are they really that good?

Surely not, what is the movie? The art of light and shadow, and things related to art, are all echoing what others say, and no one can escape this category.

Why was the "Godfather" in the previous life infinitely elevated? Yes, "The Godfather" is definitely a very good movie, but just imagine, if the director who made this movie was not the highly respected and experienced Coppola, but some other director, then, this movie Will it still be lifted so high?

Another example is "The Shawshank Redemption", which is regarded as a classic by countless people, but in fact? Is this movie really that classic? Yes, maybe it is indeed excellent, but the reason why this movie has attracted much attention is actually the result of a kind of public relations.

Because "The Shawshank Redemption" not only smashed the box office, but also failed to receive Oscars, so this movie became a classic.

Without him, because of sympathy, this is indeed a good movie, and before, the PR for this movie is that this is a movie that is good enough to win any award, but in the end, the contrast is too great, so, this contrast , will become a stimulating point for the audience to sympathize with the weak, and then countless people will be unwilling to resign to this movie and complain for this movie.

And is "I'm Not the God of Medicine" really that good? I'm afraid it may not be the case, but this is definitely a good movie, at least it can be called excellent.

That's enough.

No, no, it’s not enough, and one more thing, "I'm Not the God of Medicine" will arouse the sympathy of the public, because compared with its opponents, the super blockbuster "Six Realms", "I'm Not the God of Medicine" is natural in the eyes of the public If you are weak, then you must be the object of sympathy.

Therefore, the same schedule as "Six Realms" is indeed the biggest challenge that "I'm Not the God of Medicine" will face, but at the same time, this is also an advantage.

Because sympathy for the weak is the instinct of all people.

"Six Realms" crushing "I'm Not the God of Medicine" is caused by objective conditions, and it's a matter of course, so even if "I'm Not the God of Medicine" is really flawed, in this situation, the public is naturally more likely to ignore it. Instead, I will discover, pay attention to, and dig out the shining points of this movie.

Some people say that a good movie does not need to go to the film critics, those media, and the audience will naturally spread it by word of mouth. It is possible to think so, but in reality?

I want to fart!

In the absence of opponents, without the intervention of external forces, this kind of thinking is indeed possible. For the super blockbuster movies of the crushing level like "Six Realms", they seem to have all kinds of slings and crushing advantages. It is true that there is no need for a black hand, but, in itself, the simultaneous release of "Six Realms" is the biggest black hand.

Therefore, in this case, the more good reputation you have, the more you must spend a lot of money on public relations with those film critics and those in the media.

Only when these word-of-mouth have truly become well-known, then at that time, it will be difficult to reverse it if someone wants to discredit it.

Of course, this kind of public relations cannot be too obvious or too aggressive, it needs to be done step by step.

An old-fashioned and stubborn film critic like Chen Helin naturally cannot do public relations, but in fact, he does not need public relations.

Because a movie like "I'm Not the God of Medicine" is not bad in itself, and the audience's eyes are sharp. Can people who have watched it know if it's good?

So, what Wang Yifan and the others need is to improve the level of not bad, to good-looking, and then to very good-looking, and then super good-looking? No, no, there is no need for public relations in the last step, because by that time, the general trend has been established, and the goal of word of mouth has been achieved.

On the other side, "Six Realms" is also holding an internal viewing meeting.

However, unlike "I'm Not the God of Medicine" who invited hundreds of directors from various small theaters, all the people who came to "Six Realms" were from the top ten large theaters in China.

What is also different is that "Six Realms" is in 3D mode, because this is a film that mainly focuses on special effects, of course, there is also a 2D version.

However, the purpose of watching films is to gain higher recognition and a higher ranking of films, so it is natural to come up with whatever works best.

Guo Linjie and Chen Helin, as the heads of the two major cinema chains under Huaying, were naturally also invited this time.

Looking at the people around, Guo Linjie couldn't help but sighed and said, "There's no comparison at all!"

Chen Helin smiled and said: "That's natural, this is the movie with the highest investment in Huaguo's history."

"Now you still think there is hope there?" Guo Linjie couldn't help asking.

"Why not? How good is that movie, haven't you seen it?" Chen Helin said with a smile.

"Yes, it's really good, but the foundation is too bad." Guo Linjie shook his head.

"You are wrong, in fact, we are all wrong. Although the two films are competitors, in fact, it does not mean that the box office of one film exceeds the other, even if the east wind beats the west wind. "I am not the God of Medicine" is only 8,000 yuan. 10,000, plus the publicity, it is only a film with a cost of more than 100 million, and how much is the cost of "Six Realms"? There is no comparison at all, but the same, I believe that "Six Realms" will definitely not be real Treat "I'm Not the God of Medicine" as an opponent, because surpassing "I'm Not the God of Medicine" itself is what they must do, and it's a matter of course. For "I'm Not the God of Medicine", yes, Huaxin is going to be listed. The box office in the first week of "I'm Not the God of Medicine" is very important, but the crux of the problem is that the investment of "I'm Not the God of Medicine" is low, so even if its box office in the first week is lower than that of "Six Worlds", isn't it normal? ?As long as the box office can reach Wang Yifan's previous level, as long as people can see the return on investment, he will be considered a success." Chen Helin said.

Guo Linjie was taken aback when he heard the words, then smiled wryly and said, "It's true, you're so stupid, you actually put the two movies on the same level."

"Normal." Chen Helin said with a smile.

"Actually, I was very optimistic about "I'm Not the God of Medicine" at that time. The large-scale screening method was used there. I think it was a bit unexpected here, right? And it is said that word of mouth is very good. Although it can't be taken seriously, it is still true. For reference, as long as "I'm Not the God of Medicine" can reach the level of word-of-mouth of "The Story of the Faithful Dog Hachiko", I think it may not be invincible with "Six Worlds." Chen Helin added .

"Then we have to watch "Six Realms", Chen Hang's movie, and with such a large investment, we don't think it will disappoint us?" Guo Linjie said.