The Director of Music Department

It is theoretically impossible for any movie to have zero negative reviews, and the same is true for "Hitchhiking".

"The Wrong Car" may be said to be an excellent movie, but it is definitely not a perfect movie.

For a movie, the one-sided applause may not necessarily be a good thing sometimes, and sometimes it is controversial, which makes the topic more popular.

The same is true on the Internet.

"This movie shouldn't be called "The Wrong Car", it should be called "Miserable"! Watching a movie is just for fun, who the hell wants to watch a tragedy in the world."

"The song is pretty good, but the plot is a bit awkward!"

"The long version of "Grateful Heart", to be honest, the song is quite good, but the plot is not as good as expected."

"I'm crying!"

"The son wants to raise but the relatives don't wait, let's not talk about it, I have already asked for leave, and I am ready to go home!"

"People always know how to cherish after they miss it. During the college entrance examination, in order to let me take the college entrance examination with peace of mind, my father didn't dare to be hospitalized when he was sick, woo woo woo!"

"I used to be a little tired of my mother's nagging, but now, I can't even hear it!"

"I'm crying, I'm afraid, many times, I have never seen a movie that made me cry like this, because the movie is really real. For many people, this movie should be watched. I don't know what it is The professional stuff of the movie, but, as an audience, anyway, I think this is a rare good movie!"

"The movie tells us that there are more than just troubles in life, there are more troubles! Poetry and distance, just listen to those things."

On January 1, New Year's Day, the box office of "Hitch the Wrong Car" reported 68 million yuan, an increase of 30 percentage points compared to the first day.

On the audio-visual website, the score of "Hitch the Wrong Car" has also dropped to 8.6 points, which is a normal trend. After all, "The Wrong Car" is a drama, and the plot is not so perfect.

In particular, this is a tragedy that can be said to be outright, and it is already very good to be able to get such a box office.

Of course, the promotion of "Hitch the Wrong Car" has never stopped.

for example:

Have you ever watched a movie with your parents?

Let's watch "Hitch the Wrong Car" with your dad!

Anything can wait, but filial piety cannot wait!

It's like bundling sales, this kind of promotion is actually not new. At that time, one trick was popular all over the world.

There are only a few marketing methods for a feature film itself, and a film related to family affection!

In major movie theaters, the routine of giving tissues to moviegoers has also been adopted.

Not that you have to buy a ticket to get tissues.

For example, at the entrance of a cinema in Sanlitun, Beijing.

A girl in a beautiful cheongsam stood at the entrance of the theater with a smile on her face.

Similar things are happening in movie theaters in first-tier cities across the country at this very moment.

Young and beautiful girls, at the entrance of the cinema, presented tissues to the audience entering and leaving the cinema.

The people who distributed the tissues were all temporary workers recruited from local colleges and universities. Of course, because they were required to look good, the pay was relatively high.

Of course, the paper towels are specially customized by Huaxin here.

It says "Hitch the Wrong Train" movie-watching tissue!

A couple walked in, a lady in a cheongsam, smiling and offering two packs of tissues.

The girl took a look at the tissue, and said a little embarrassedly: "We're not here to watch "Hitch the Wrong Car"."

The cheongsam girl smiled and said, "It's okay, this is a free gift."

"Is the movie really that touching?" The girl asked curiously.

The cheongsam girl nodded and said, "Really, I took my parents to see it together, and a pack of tissues is not enough."

The couple originally wanted to watch a comedy movie "The Demon Wine", but when they went to the counter to buy tickets, they found that the next show "The Demon Wine" would have to wait for half an hour to start.

"Why don't we watch this movie?" the girl said to her boyfriend, shaking the tissue in her hand.

"No, I heard from my friend that I feel bad after watching this movie all day." The boyfriend said with some resistance.

Just kidding, he was waiting to finish watching the movie and brought the female ticket to the hotel. If he was in a bad mood after watching the movie, where would he have a chance?

At this time, a screening of "Hitchhiking" ended, and some viewers came out of it.

Surprisingly, all the people who came out had red eyes, which attracted the girl's attention.

It happened that a statistician from the Huaguo Movie Box Office Data Network came forward to ask.

"What movie are you watching?"

""Hitch the Wrong Car"!"

"What do you think of the movie?"

"In fact, this movie is good everywhere, but it's too waste of paper towels!" The male audience who had finished watching the movie said a little bit naughtily.

 …

The girls here are getting more and more curious.

"Why don't we watch "Hitch the Wrong Car"? The movie must be good, otherwise, why do everyone have red eyes?" The girl looked at her boyfriend and asked.

The boyfriend was a little depressed, and was about to refuse, but seeing the hopeful look on his girlfriend's face, he couldn't help feeling cold, and swallowed the words back on his lips.

"Okay, okay!" Boyfriend still has a strong desire to survive, don't look at his girlfriend as if asking himself, maybe it was the first time, but the second time, if I dare to object again, I don't think it is a hotel, it is I'm afraid I can't even watch the movie.

Therefore, he decisively followed his heart!

At the same time, many viewers who watched "Hitch the Wrong Car" gave their friends Amway this movie on their respective social platforms.

Of course, they may not really like this movie that much, but after watching this movie, it really makes people feel heartbroken, so they must also want to let their friends feel heartbroken together.

Because there are no strong opponents in the same period, the schedule of "Hitching the Wrong Car" has not changed much.

In terms of box office, the trend is very stable. In the first week of its release, it won 500 million box office.

Although this data is not too amazing, but for a feature film like "Hitchhiking", it is already a representative of small and big.

In terms of publicity, music is naturally indispensable. "Hit the Wrong Car" is known as a musical, and the songs in it are indeed quite classic.

In particular, the three songs "The Same Moonlight", "Dried Wine If You Sell Nothing" and "Follow Me" are very popular.

In terms of marketing, Wang Yifan, Li Mingjuan and others discussed and adopted short video marketing.

Although the songs are very nice and of high quality, if you simply hit the charts on the platform, although the effect is good, you can't maximize the publicity effect.

However, short video marketing is different. What kind of songs are most likely to become popular on short video platforms?

Naturally, it is this kind of song about family affection and sensationalism.

In particular, the two songs "Wine Dried If Selling Nothing" and "Please Follow Me" are especially favored by short video UP owners. In addition, Huaxin is not stingy with spending money. These few movie episode theme songs quickly became popular. Hot short video platform.