The Director of Music Department

The Spring Festival period is really special. For the market, this period is definitely the period with the most violent box office explosion, because it is a national holiday in Huaguo.

For the main creators of the film, this schedule is both painful and happy.

Because it means, for the sake of publicity, they have to go around promoting the movie at this time, when everyone else is having family reunions.

Wang Yifan and Li Junsheng are no exception! Although the film's reputation is very good, and the media film critics and audiences have all given favorable comments, but the publicity that should be done is still indispensable.

Lin Tao and his "Laughing Heavenly Court" have been on a nationwide promotional tour since the beginning of the twelfth lunar month, and various announcements have been posted endlessly.

However, it is Cheng Hu's movie "Father and Son Soldier" that has worked the hardest in publicity.

The publicity also involved injuries and hospitalizations. It can be said that people have to say that they feel sorry for the parents of the world.

Of course, it is not ruled out that it is hype.

Anyway, when Wang Yifan saw the news, he was also very surprised.

When Cheng Hu and his son Cheng Yulong were running a road show somewhere, in order to prove that he was old and strong, he personally performed difficult moves on the spot, jumping off a platform that was more than two meters high.

In the end, Cheng Hu was old after all, so something went wrong with this jump, and he broke a bone.

directly to the hospital.

Of course, the result was that the media reported this incident, because of Cheng Hu's position in the circle, so the media did not add insult to injury or anything, and reported this incident in a relatively positive manner.

I lamented that Cheng Hu worked so hard to promote the movie exactly as he did when he was young.

Then when Cheng Yulong and other members were interviewed, they also praised Cheng Hu in various ways, saying that he was always strong and strong, and he didn't use a double in filming, etc. All the actions were done by himself.

Cheng Yulong even said that his father, Cheng Hu, taught him that when shooting action scenes, he wanted to fight blah blah blah.

Cheng Hu is indeed a superstar, but it's a pity that superstars will grow old one day. Yes, Cheng Hu's injury did promote "Father and Son Soldiers", but the audience is not a fool, because in recent years, Cheng Hu's movies Obviously, the action scenes began to be greatly reduced.

But there are still advantages, that is, many fans of Cheng Hu began to look forward to it. Looking forward to this movie, is Cheng Hu really going to fight hard for his son?

However, after the premiere of the movie, "Father and Son Soldiers" disappointed many die-hard fans. Why?

Because Cheng Hu is not the protagonist, in the film, he plays the father, action scene?

Absolutely not!

Not for nothing, he actually jumped from the second floor in the movie, and...then what else do you want? That's the second floor, what do you want an old man in his fifties to do so hard?

However, Cheng Hu's connections were beyond Wang Yifan's reach. After all, Wang Yifan was not even born when Cheng Hu became popular.

Moreover, Cheng Hu did say hello to his son and the movie this time, so countless celebrities and entertainers began to recommend this Cheng Hu and Cheng Yulong movie on their personal Weibo.

Not to mention, the publicity effect is really good, but it's a pity that the movie still depends on the quality of the movie itself.

The audience doesn't seem to buy it too much. Although the media and film critics are very generous, most of them are positive, but the audience is not so easy to buy, so the evaluation given by the sporadic audience is really not high.

On the other hand, "New Royal Special Police" is also making various efforts. The "Royal Special Police" series was once a smash hit series on Hong Kong Island, but after all, it has a long history.

However, Cao Meng and others still pulled out those old actors who participated in the performance to promote it together, and the main thing was feelings!

When asked by the media why he came back and was still called Royal Special Police, Cao Meng replied that because "Royal Special Police" is a series, that is the name of the IP, so there is no other reason.

Although I barely explained it, many netizens still complained about it.

Of the four films in the Spring Festival, "The Martian" is undoubtedly the best, and Lin Tao's "Laughing Heaven" takes the light of comedy. During the Spring Festival, this kind of film itself has certain natural advantages, and Lin Tao's comedy is still More reliable.

Although the other two "Father and Son Soldiers" are not very well-received by the audience, they are full of gimmicks and topicality. Coupled with Cheng Hu's appeal and the promotion of many veteran stars, the publicity is really not inferior to Several other films.

Whether it is word-of-mouth, topicality, or subject matter, "New Royal Special Police" actually has no advantages, but the main emotional card still has a certain effect.

After all, although the "Royal Special Police" series was not shown in mainland China, the spread of pirated discs was much faster than the genuine ones. Many audiences in their teens and twenties are now the ones with the strongest purchasing power. A group of people, "Royal Special Police" focuses on feelings, and it is this group that is caught.

The effect is still very good. "New Royal Special Police" also re-digitized several previous works of the year, and then put them on several major video websites, and the click-through rate increased very well.

And the comments below are all such as: "I miss the days when I went to the video hall to watch movies!"

"Old Hong Kong films have fallen, but they still look very interesting now!"

"At that time, a group of people secretly went to the video hall to watch movies, and the most played ones were the Royal Special Police series. Hey, it's a pity that Hong Kong movies are no longer available."

However, because of those directors on Hong Kong Island, it is really not as good as every year. Moreover, every year they make money by frying cold rice.

A good director back then, but now he only wants to make money.

Maybe the audience will buy it for the first time, but the second, third time, the more times, the emotion is not so effective.

Afterwards, Cheng Hu once again told the Huaguo entertainment circle with his actions, what is influence and what is status.

In this year's Spring Festival Gala, Cheng Hu and Cheng Yulong and his son appeared on the stage of the Spring Festival Gala, and the program they performed was called "Father and Son Soldiers". The Spring Festival Gala has long been worse than before. How could such a show be on the stage of the Spring Festival Gala in a grand manner?

But no matter what, Cheng Hu really used up more than half of his contacts to pave the way for his son this time.

If there is no Cheng Hu, who knows who Cheng Yulong is?

Another spring, the first day of the Lunar New Year, four movies are released as scheduled!

"The Martian" has the greatest potential to sell during the Spring Festival this year, so it also has an absolute advantage in the film schedule, with 32% of the film schedule taking the top spot!

And here, Cheng Hu once again demonstrated his influence as a kung fu superstar, surpassing Lin Tao's "Laughing Heaven" in the film schedule, and ranked second, taking 24% of the film production.

Lin Tao's "Laughing Heavenly Court" ranked third with 22% of the films.

Finally, "New Royal Special Police", with 18% of the film, fell in the rear of the car!