The Director of Music Department

Although "127 Hours" has gained a lot of fame among certain fans, but in the summer, such a movie really doesn't make much splash.

After all, this is the summer file. Huaxin was absent from the summer file this year, but several giants were not absent.

However, this year's summer schedule seems to be a bit weak, with several "big" productions released in a row, all of which have a bad reputation.

The daily box office is also very poor, and there was even a situation where the market was below 100 million for three days on weekends.

At this time, the low-cost movie "127 Hours" with no publicity began to be officially screened in Huaxin Cinemas.

The scale of the filming, even if there is a bit of word-of-mouth, it is impossible for such a movie to be released on a large scale like a blockbuster movie, and this is a summer file, even with Huaxin's support, it is impossible to arrange a movie like a blockbuster movie.

However, since "127 Hours" was invested and issued by Huaxin itself, there must be a lot of preferential treatment in this regard.

Basically, the theaters under Huaxin Cinemas will have at least one theater where "127 Hours" will be shown.

Coupled with the previous word of mouth in a small area, the first day of release of "127 Hours" gave Su Zhen, Wang Yifan and others a pleasant surprise.

The box office on the first day was 3.3 million, plus the 700,000 ordered screenings. In just one day of release, the box office has already exceeded twice the cost. The upper limit is very low, but such a result is enough to make Huaxin's Lin Husheng smile.

You know, this film is jointly invested by Huaxin and Wang Yifan, and the cost is very low. In addition to the announcement, it is only about 3 million.

And now it's the first day of release, and the line of production cost + publicity cost has already passed.

The key is that the company invests in its own distribution, and the theaters are also owned by the company, so, basically, the capital is paid back on the first day.

And then, "127 Hours" received 4.5 million on the day after its release, and another 4 million on Sunday. The box office of the first weekend alone exceeded 10 million.

Of course, such a small-budget movie, that is, Huaxin, Su Zhen and Wang Yifan and other stakeholders will pay attention to it, and put it in the summer file. Such a box office is really unremarkable.

In the next week, because "127 Hours" performed well, Huaxin added some more films. Then, although the box office fell on weekdays, the drop was not large. In the four workdays of the next week, it won 15 million At the box office, the box office reached 27.5 million for a full week of release.

The next weekend, the box office of "127 Hours" was unusually stable, with a healthy decline. Compared with the previous weekend, the three-day drop was less than 30%, and the reported revenue was 9.5 million, bringing the total box office to 37 million.

Although it is said that many movies now have a box office exceeding 100 million at every turn, and you are embarrassed to say that it is a big hit if it does not exceed 100 million, but for a movie plus the cost of publicity and distribution, it is less than 4, such a result is enough to make people smile. It can be said that it is definitely Big sale.

It was 37 million yuan in ten days of release, which is more than 10 times the cost. Such an achievement also gave Su Zhen a certain reputation. After all, this is a low-cost thriller that can be said to be a three-no product. The box office is definitely a hit.

In the end, the box office of "127 Hours" was settled, exceeding 50 million.

Of course, that's all. Compared with those big productions and other well-known productions in the summer, the box office is really not high, but the return on investment is too scary.

Don't look at those movies whose box office is hundreds of millions or hundreds of millions, but the return on investment is really not high. For example, "Mars Battlefield" has a box office of hundreds of millions, but it turned out to be a loss.

However, "127 Hours" has brought huge returns to investors and publishers. The rate of return is more than 1000%.

And "127 Hours" sold 50 million yuan, which also gave Wang Yifan's plan a very good start.

In fact, although it looks inconspicuous and the media hasn't reported too much, Su Zhen's name has spread in a small area. Recently, Su Zhen has received many film contracts, but basically they are all of the same type. Deadly 7 Days, "Survival in the Wild" and other movie appointments similar to "127 Hours".

Without him, for giant companies, for big film companies, they may not follow this kind of movie, but for many small companies, such as the company that made the movie Yang Qin made before, then This kind of movie is definitely their first choice.

However, where would Su Zhen take this kind of movie? Don't look at it as if everyone is a thriller, but in fact there is still a big difference.

It can be said that "127 Hours" made Su Zhen enter the mainstream film industry. Although not too many people paid attention to it, it was very different from those thrillers that were peddled.

Although it is said that a high box office does not necessarily mean a good movie, but the box office is often the most powerful proof.

Su Zhen quickly took over another project among Wang Yifan's ten projects, which was also a low-budget suspense thriller.

On the other hand, Yang Qin's "The Dark Side" has also finished. Compared with Su Zhen, Yang Qin's filming speed is obviously much slower, but this is also related to the different types of movies.

"127 Hours" has only one starring role, as long as he is in good condition, the progress can soar, while "The Dark Side" has three leading actors, and there are many interactive scenes, so the progress will naturally be slower.

However, Su really succeeded, which also made Yang Qin extremely envious. The box office was 50 million, and how much did it cost?

So as soon as it was finished, Yang Qin didn't even take a break, so she directly started editing and doing post-production.

She also has high hopes for "The Dark Side", and in terms of selling points, "The Dark Side" has more than "127 Hours".

However, Yang Qin's speed was a bit slow after all. The director of another project among several projects was also a new director, of course a newcomer in the film industry. He himself was a commercial director and had shot many commercials.

Dou Qingle is also one of the lucky ones. In fact, the filming of "Sniping the Phone Booth" he took over was not too difficult, but because it was his first time making a movie, it took a lot of time.

But it took more than a month to finish the film.

Not only Yang Qin was jealous of Su Zhen's grades, but Dou Qingle was also jealous.

In fact, in terms of qualifications, he is actually quite famous in the advertising industry, while Su Zhen has only made micro movies, but in the end, Su Zhen came out on top.

But there is no way, who made Su Zhen shoot the film really fast?

Although the five projects were not launched at the same time, the time interval between them was not long, but Su Zhen completed the film in the shortest time.