The Director of Music Department

Moreover, Chen Jiusheng's evaluation can be said to be quite high!

"Before hearing this song, we always thought that a Chinese-style song mainly depends on the lyrics, but no one pays much attention to the style of music. But when "Fireworks Are Cold" comes out, I can say that this is a song. A song that redefines Chinese style songs!

First of all, let's talk about the lyrics, the lyrics and the story should be adapted from Luo Yuan Jia Lan Ji, the love script based on the background is very exciting, as expected of the director of the music department, Wang Yifan's music is more focused on storytelling, the lyrics themselves are very beautiful , and has poetic artistic conception, poetic plot and poetic pain. These are the lyrics, but what is even more amazing is the tune of this song. Why do I say that "Fireworks Are Cold" can be called a redefine of Chinese style music?

The so-called Huaxia style is not just called out casually. The music that can be called Huaxia style must first conform to the principles of the three ancients and three new, that is, ancient rhetoric, ancient culture, ancient melody, new singing, and new arrangement. ,new concept.

And the melody of this song "Fireworks are easy to be cold" mostly adopts the palace mode. Many of us actually know the ancient music melody of Huaguo. The tonal mode is a unique national mode in my country, and the mode with palace tone as the main tone is called palace mode. To be honest, anyone who has done this type of music knows that the creation of this type of song is very difficult. Although the palace tone in the song There are still flaws in the use of Shangjiao Zhengyu, but compared with the existing classical songs called Huaxia style music, Wang Yifan's "Fireworks Are Cold" will undoubtedly become the most popular of this type of music. A classic!

Finally, the mood is very complicated. Wang Yifan, who can create such a wonderful song, music is not his main business, but directing is his main business. But conversely, if he is not a director, then his music will still be so good. Is it dramatic? So, this is a dilemma. Perhaps only Wang Yifan, who is a director, can create such artistically rich music? "

Who is Chen Jiusheng?

The editor-in-chief of the most authoritative music magazine "Yin" in Huaguo!

It can be said that he is absolutely important in the music world. His comments can be said to have set a very high tone for Wang Yifan's song.

And very few people would refute Chen Jiusheng.

Soon, Chen Jiusheng's music review appeared on the headlines of various channels of ECCOM.

"Wang Yifan created a new type of music, and "Fireworks Are Cold" tells you what is the real Chinese style music!"

"The theme song of Wang Yifan's movie, praised by the music authority: the classic of Chinese style music!"

"The director of the music department reproduces the true nature of the music in the story, and "Fireworks Are Cold" takes you to appreciate the beauty of ancient Chinese music!"

Propaganda sometimes requires methods, and classic marketing strategies can turn decay into magic, but in general, publicity is all about spending money.

But this time, facing the encirclement and suppression of the five giants, Huaxin couldn't afford to lose, because this was a war about challengers.

So, this time, all Huaxin's resources were put on "Luoyang Jialanyu".

Wang Yifan is the director of the music department, and this name can be said to be very resounding, although it is said that such a large-scale production today is not enough to rely solely on one song to promote it.

But when a song is mythical, the attention and topics that a song can bring about are incomparably astonishing.

Is "Fireworks Easy to Cold" a classic song? Naturally, it counts, but it is not without flaws, and it is far from being unique.

But in many cases, it is really not that difficult to myth a song. First of all, the song itself is indeed excellent, so under the operation of capital, "Fireworks are easy to be cold" was mythized.

There is overwhelming publicity and overwhelming boasting.

People from all walks of life, all kinds of big names and authorities, came up to the stage to blow this song, so "Fireworks Are Cold" was blown up.

Looking at those phenomenal songs, many times, they are actually the result of capital operation. Of course, the song itself cannot be too bad, it must have unique characteristics.

Then, with the addition of publicity, the publicity was spared at the local level, so "Fireworks Easy to Cold" directly set a record on the first day of its launch.

The number of auditions on the first day exceeded 3 million! Sales are also as high as one million.

Moreover, in just three days, the number of trial listens to this song exceeded the 10 million mark.

However, celebrities like Li Nanxing and Chen Jiusheng wrote reviews and praised this song one after another, and various media reported and praised it one after another. It is hard to know whether this song is known or not.

Of course, it doesn't mean that there are no black ones, but after all, the quality of the song is there, so even if it is smeared, it can only be said to be an overrated song.

"Fireworks Are Cold" was launched for a week, and the sales volume exceeded 10 million. Of course, there must be a lot of moisture in this 10 million figure, but no matter what, even if it is the real data, it is absolutely shocking enough.

And all of this is to promote the film "Luoyang Jialanyu".

Wang Yifan, Dong Xian'er, and Chen Dahua were also non-stop, leading teams to run publicity campaigns across the country.

The Internet, TV stations, offline fan meetings, road shows, etc., can be said to spare no effort for the promotion of this movie!

Of course, several other movies have also opened the curtain of publicity. It is naturally impossible for the five giants to encircle and suppress Huaxin, a rising force.

Therefore, the month before the Spring Festival is almost full of news about these movies.

Although the promotional momentum of "Luoyang Jialanyu" can be said to be unparalleled, this time it is different from usual. Huaxin directly invested nearly 100 million yuan in a month to promote the movie.

If it was placed in normal times, the quality is good, and with such a large amount of publicity, the film arrangement would definitely occupy a huge advantage, but this time, it is different.

The theater chains under the five major giants arranged the films for "Luoyang Jialanyu", almost symbolically, according to the lowest share, and they were all the worst venues and the worst time slots.

Even with Huaxin's own theater chain, the schedule of "Luoyang Jialanyu" has been repeatedly compressed.

"18%! We have tried our best." Lin Husheng sighed.

"What does Huaying say?" Wang Yifan didn't feel disappointed by the number. After all, this time was different from usual. The Spring Festival was already a very crowded time.

Although this time, the films released by other companies have retreated one after another, but there are still four major productions released at the same time.

Moreover, the five giants have made it clear that they want to encircle and suppress Huaxin, so there is no need to count on it at all, but Huaying has never participated in this kind of thing.

And Huaxin is not without foundation.

"Huaying said that everything is based on market performance. They will not give any resources to "Luoyang Jialanyu". Who will arrange the film higher!" Lin Husheng said.

"That's good!" Wang Yifan finally breathed a sigh of relief.