The Director of Music Department

"Heroes Without Regrets" gave the summer season a bursting opening. Afterwards, although the box office dropped a little the next day, it still continued to grow by leaps and bounds with a terrifying figure of 180 million.

Six days after its release, the box office of "No Heroes" directly exceeded the 1 billion mark.

What's even more frightening is that in the second week after that, the box office trend of "No Heroes" was still very stable. On the day Ma Qingshan's "Kung Fu Romance" was released, the total box office of "No Heroes" reached 1.8 billion!

It also made Wang Yifan, Dai Xinyue and others extremely grateful for their original decision!

If the schedule hadn't been changed, even Wang Yifan would have been crushed if he ran into "No Regrets"!

It's not that he underestimated his ability too much, but that Yang Long's reputation is worthless. At least for now, it's definitely not a wise choice for Wang Yifan's "Too Deep into the Drama" to collide with "A Hero Without Regrets"!

Of course, he will not underestimate himself. In fact, any movie that hits "No Heroes" will not be happy in the end, but it will definitely affect "No Heroes", and the best result will be a loss for both sides!

Even if there was an interval of two weeks, the investment and distribution company behind Ma Qingshan's "Kung Fu Romance" was extremely troublesome.

Because "Heroes Without Regrets" is still extremely strong, in terms of filming, "Kung Fu Romance" obviously cannot win more advantages.

But "No Heroes" is the third week after all, and it is impossible for the theaters to give such a high ranking of films, but "Kung Fu Romance" didn't get any benefits.

In the end, the film schedule of "No Heroes" dropped to 32%, and "Kung Fu Romance" got 55% of the film schedule!

"No Heroes Regrets" has been exclusive to the market for two weeks, which is already a terrible thing. Naturally, it is impossible for "No Heroes Regrets" to continue to enjoy such a good thing.

This is the summer file!

"Heroes Without Regrets" was still greatly affected because of the sharp drop in the film schedule, and it was already the third week, so the box office also began to shrink sharply, but because of the reduction in the film schedule, the actual attendance rate increased quite Therefore, on the first day of the third week of "No Heroes", the box office fell below the 50 million mark in a single day, and only got a daily box office of 4600.

And "Kung Fu Romance" was influenced by "Heroes Without Regrets", although the box office on the first day was over 100 million, but it only got 115 million daily box office.

Obviously it is difficult to compare with "No Regrets".

Although there are fewer films scheduled, it is also related to the quality of the "Kung Fu Romance" film itself.

Sure enough, the audience's reputation of "Kung Fu Romance" has declined sharply, especially "Kung Fu Romance" focuses on kung fu, but there is nothing new in terms of action design. As for the storyline, because it is a co-production film, it must take into account domestic So, even if Ma Qingshan takes the shot this time, it is still difficult to make the plot go smoothly.

When the movie is released, everyone is on the same schedule, so naturally the means are frequent.

While promoting themselves, they will not forget to discredit their opponents.

This is why usually when a certain movie is released, there will suddenly be a lot of black material related to the leading actor of the movie. It is costly to smear a person, unless it really angers people, or offends people, otherwise , Most of the time, no one will discredit a certain star or actor for no reason.

But when it comes to benefits, that's different. After all, discrediting an opponent is itself a form of propaganda.

The box office of "Kung Fu Romance" exceeded 100 million on the first day, which is actually a very good result, but compared with the production cost, it is really not enough.

Usually, co-productions, in fact, it is difficult to please both sides, there must be some bias.

For example, "Kung Fu Romance", in fact, the leading actor is Dima Thain, two of Huaguo's kung fu superstars, but actually one is supporting each other, and the other is playing the villain.

In fact, this is also the reason why co-productions are usually difficult to achieve very good results, because who is the main one in co-productions?

Moreover, co-productions usually don't look like a huge investment, but in reality? Most of the cost is spent on stars.

For example, the total production cost of "Kung Fu Romance" is said to exceed 100 million U.S. dollars, which is equivalent to nearly 700 million Chinese currency.

But in fact, the money is really not much.

First of all, let's calculate the salaries of the stars. The two Kung Fu superstars, at least one of them needs 100 million in salary.

As for Dima Thain, maybe he can't be considered the top in Hollywood and won't get 20 million US dollars, but if they co-produce a film, their remuneration will usually have a bonus, so at least one billion Chinese currency is the base.

Then there is the heroine. The salary of female actors is generally lower than that of male actors, at least half of the same salary.

This removes two-thirds of the cost, and the rest is the cost of making the film.

When "A Hero Has No Regrets" broke through the 2 billion mark at the box office, "Kung Fu Romance" was impacted by word of mouth and "A Hero Has No Regrets". In just the fourth day, the daily box office fell below 100 million, and only got more than 90 million box office.

This may be a terrible result for other movies, but for a super-big production like "Kung Fu Romance", this box office is really not good.

Another advantage of a co-production film like "Kung Fu Romance" is that it can be released globally simultaneously.

But in the end, the overseas box office of "Kung Fu Romance" is also lackluster. It has achieved good results in Southeast Asia, but in North America and Europe, "Kung Fu Romance" has received a cold reception.

When the time came to August, the cumulative box office of "Heroes Without Regrets" had exceeded 2.3 billion, which was already the highest box office record in Huaguo so far, and it was created by Yang Long again.

As for the two-week screening of "Kung Fu Romance", due to the rapid decline in word-of-mouth, the final box office can barely exceed 1 billion, which has just passed the cost line.

1 billion at the box office is awesome, right? But compared to its huge production costs and publicity costs, this amount of money is not enough to pay back.

Of course, "Kung Fu Romance" will definitely not lose money. After all, although the overseas performance in Europe and the United States is not good, Southeast Asia can still recover some costs.

However, it is basically impossible to rely solely on the box office to recover the cost, and can only slowly recover the cost through other income.

 …

With the arrival of August, the daily box office of "No Heroes" has fallen below the 10 million mark. Although "Kung Fu Romance" is only in its third week, it is still somewhat weak in succession, and the single-day box office is only about 20 million.

And with the arrival of August, films including "Too Deep into the Drama", "Warring States Heroes", and "The Mausoleum of Life and Death" will be released one after another, and the lineup will definitely be divided up.

Today is the day, the first two, "Heroes Without Regrets" is not a big threat because it has been released for a month, and "Kung Fu Romance" has insufficient stamina, and the same will not cause much impact.

Therefore, "Too Deep into the Drama" and "Warring States Warriors" are the real opponents.

Plus "The Mausoleum of Life and Death" which will be released a week later!

Cao Meng's "Heroes of the Warring States" and Wang Yifan's "Too Deep into the Drama" were full of gunpowder from the beginning, because the two films are the only two major productions released on the same day in this summer's file.

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