The Director of Music Department

"Jin'er" is a feature film that doesn't have any big names, oh, it's not that there aren't any, Yan Nini is now considered a big name among child actors.

In fact, Yan Nini's salary is also the highest in the entire crew, much higher than that of director Xu Cang.

In terms of publicity, "Jin'er" is still relatively conservative. After all, the cast and genre are there. The ceiling of this type of movie is very low, and it is too difficult to break through the ceiling.

Fortunately, the screening of "Jin'er" has been quite good, so the scale of screening has been expanded.

"Jin'er" will be released at the end of September, and after that, it will be linked to the National Day file, so in fact, there are quite a few competitors.

For example, Wu Tianxiong, Wang Yifan's old acquaintance, has been quiet for a while since Wu Tianxiong fell into the sand earlier. Compared with Wu Han and Wang Yifan in the same period, he has fallen behind.

This time Wu Tianxiong made a comeback, so he naturally had great ambitions.

His new movie "Shen Xiang in White Clothes" will be released on National Day. This martial arts movie can be regarded as Wu Tianxiong's painstaking effort. The investment is huge and the lineup is luxurious. It can be said that Wu Tianxiong also has high hopes for this movie.

And another blockbuster film in the same period is the new film of Chen Hang, a great sci-fi director. However, this new film by Chen Hang is not a sci-fi film, but a tomb-robbing adventure film. Hang has already incorporated a lot of adventure elements, and this time it is a direct transformation. The new movie "Weeping Blood Loulan" is extremely luxurious in terms of cast and lineup.

It can be said that "Weeping Blood Loulan" is the biggest opponent of "The God in White".

Therefore, the National Day file is originally a very popular time frame, but there are not many new films released, mainly to avoid "Weeping Blood Lou Lan" and "White Clothes".

There is also a tacit understanding among the giants.

Generally speaking, unless there is a schedule that can accommodate multiple movie outbreaks like the Spring Festival, the big productions will be staggered most of the time.

In comparison, "Jin'er" is actually unremarkable.

The cost of "Jin'er" is not as high as that of "Weeping Blood Loulan" and "Shen Xiang in White Clothes".

In fact, Xu Cang never thought of being able to compete with these two films. "Shen Xiang in White Clothes" is a change work. There are many fans of the original work, and it is also a martial arts special effects blockbuster. Although Wu Tianxiong is not so famous, he is backed by Huanyu , but it should not be underestimated.

Not to mention Chen Hang's "Weeping Blood in Lou Lan". As one of the few billionaire directors, Chen Hang's movies are still very intimidating. Don't you see that the movies of other giants have staggered this schedule? ?

So, compared to publicity, how could the millions of publicity expenses be compared to tens of millions, or even hundreds of millions of real money?

"Crying Blood Loulan" and "White Clothes God", these are the two most watched big productions before the National Day holiday.

As for "Jin'er", although it also has a certain degree of attention, it can't have any impact on the former two at all.

In fact, no matter whether it is Tang Kyushu, or Chen Hang, or Huanyu, or Wu Tianxiong, they have always regarded each other as their biggest opponent.

Under such circumstances, "Jin'er" was released quietly. There is no way, this is already the best choice. On September 24, "Jin'er" will be officially released.

There are only more than 2,000 opening scales, which may be a very good scale for small-budget films, but compared to those films that are currently being screened, compared to "Weeping Blood Lou Lan" and "The God in White" Come, but it's not even a little bit worse.

We must know that in Huaguo today, as the film market becomes more and more prosperous, the number of screens in the country also increases every year, and now there are tens of thousands of screens.

Therefore, with more than 2,000 screens, the number of films scheduled is even less than 8.

But the result was far beyond everyone's expectations.

The box office of "Jin'er" was not very impressive on the first day of its release, with 9.8 million, which surpassed the previous "You Are My Eyes" by Wang Yue.

However, the most surprising thing is that the word-of-mouth, the word-of-mouth of the movie "Jin'er" can be said to be quite good.

And this movie is a movie suitable for the whole family to watch because of the promotional title song "I Want to Have a Home".

Coupled with the word-of-mouth from those audiences, it turned out that such a low-cost movie had an amazing box office potential on the first day.

9.8 million may not be a big deal, but the attendance rate is the number one in the same period.

Well, in fact, whether a movie is good or not depends mainly on the set off of competitors. Although there are many movies being released nowadays, almost none of them have a particularly good reputation, or there are a lot of bad movies.

September is an embarrassing time for the film market. Before this time, there was an outbreak of summer vacation time, which caused the market to start to show a sluggish state in September. Therefore, most of the movies released in this time period will not be What a particularly ambitious film.

Because after a while, it will be the National Day file. If it is a really ambitious movie, such as Chen Hang's "Weeping Blood Lou Lan", such as Wu Tianxiong's "White Clothes", they will all choose the National Day file for release.

As a result, the movies that are being released in September are almost parallel imports, bad movies!

Then "Jin'er" was released. This movie may not have a big cast, but its reputation is really much better than these movies in the same period.

It doesn't mean that a movie that makes the audience cry is necessarily a good movie, but at least, if a movie can make the audience cry, it will definitely not be a bad movie.

"Jin'er" may not be called a classic, but it is definitely a very sincere and heartfelt movie.

Especially these days, there are really too many daughter-in-laws.

As for Yan Nini in "Jin'er", it can be said that no matter who reads it, they will not dislike her.

This point can be seen from the comments of some male netizens on the Internet.

"This director is very bad, and he wants to trick me into having a daughter!"

"If I had such a daughter, my life would be complete, but it's a pity that I gave birth to both bad boys, eh!"

"Niu Niu is as sensible as my baby. Only those who have a daughter know that the daughter is a little padded jacket and the son is a debt collector."

"Distressed, distressed, distressed, important things are said three times, I am not married, and I have no daughter, but I believe that no one does not want a daughter like Niu Niu."

"When I saw Niuniu lowering her head and saying, as you said, there are only two of us left, I felt a sharp pain in my heart for no reason!"

"My daughter, Niuniu, is really sensible!"

"Are you cold upstairs? Return your daughter, Niuniu only has a mother and no father, okay?"

Then, to the astonishment of both Xu Cang and Shi Guangying, my daughter Niu Niu actually became a hot topic, and then, at an extremely surprising speed, rushed to the top of the trending search!

Such a result also stunned Tang Kyushu and Huanyu.

Times Light and Shadow’s decision was also very decisive, and the response was timely. They immediately increased their publicity efforts, began to invest heavily, and began to interview theaters in an attempt to increase the number of films scheduled.

Then, on September 25th, because the time was too short, it hadn't completely exploded. On this day, although the box office of "Jin'er" rose a little, it was still only about 1,300 yuan.

On the third day, that is, the day when "My Daughter Niu Niu" was on the trending list, the film schedule did not expand much, but the number of shows was adjusted from the previous unpopular time to the prime time.

The main reason is that the theaters have adjusted the number of movies with poor attendance.

As a result, "Jin'er" ushered in a small explosion.

22 million! And the attendance rate reached a shocking 70.

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